Case Study


Project Details

Project overview & background

  • CLIENT: Morris Roofing
  • SECTOR: Roofing
  • DISCIPLINE: Search Advertising


When we were approached by Morris Roofing, the company was a ‘one-man band’ operation, in need of an increase in local brand awareness. With the company relying on localised non-digital marketing, the challenge for IKROH was to put the Morris Roofing brand out there, and drive enquiries towards their website.


Our tactics primarily involved creating a localised search campaign. We started by conducting thorough keyword research into what the audience of Morris Roofing was looking for, and what they frequently searched for online. We also looked into who they actually were, determining if they were a reactive audience that searched for roof supplies and roof repair as a result of something else. This was all incredibly useful information when it came to targeting our search campaign.
We also targeted the campaign audience using radius as a parameter. This involved creating both a positive and a negative setup, allowing it to focus on a specific area within the reach of Morris Roofing. Utilising this technique meant that money was not wasted in advertising to an uninterested audience. We employed a similar technique for positive and negative keywords, to further ensure that the budget was used effectively and the campaign reached its full potential.


Since IKROH’s work with our search campaign, Morris Roofing has undergone rapid expansion, resulting in multiple vans, new employees, and the introduction of departmental teams. They have also experienced a significant increase in website enquiries.

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Celebrating over 10 years in business

We saw an opportunity in 2006 to combine our geekiness, creativity, and problem solving talents, and over many drinks Ikroh was born.

We believed we could offer a compelling alternative to the larger ad agency organisations we'd left behind.

Where We are

We're based at the historic Bletchley Park home of the codebreakers. Just 40 minutes from London

IKROH is a forward thinking, highly ethical digital company. We are committed to reaching new heights for our clients by providing innovative solutions that work in the real world.

Founded in 2006, IKROH is a privately owned UK company with over 20 years worth of experience in the field of search. Specialising in Pay Per Click advertising services, we work as a close-knit team on a one-to-one basis with all our clients, which include some of the biggest brands in the world.