Understanding your Website Analytics

Your website analytics can be invaluable in helping you formulate a successful internet marketing campaign. You can use your analytic data to improve the way your website works, drive traffic to your site from a variety of places, and ensure that the traffic  that visits your website finds what they are looking for – and hopefully turns into a conversion.

Understanding your web analytics, however, can sometimes be a difficult job. There are many different variables and ways to view your data to find the information you need. Though it’s best to employ a professional to do this analysis for you, it’s a good idea to know the basics when you look at your web analytics.

web analytics

Let’s start with what drives traffic to your website. First we have natural search, often assisted by Search Engine Optimisation (SEO), where users find your website by typing in relevant keywords into a search engine. Paid search is in the same vein but users are steered by paid advertisements that appear within search results. For returning customers or customers who have signed up for newsletters, email marketing may also bring traffic to specific landing pages. Then there’s other online advertising, blogging, press releases, social media…

But traffic does not necessarily equal revenue. A particular source may be sending exciting numbers of users to your website, but is it actually generating leads, sales or conversions? If not, then analytics may be able to tell you why, by giving you vital information like bounce rate, point of exit, and user location. You can use these analytics to answer the question:

How well does your website work?

You can study the different elements of your website analytics to work out whether your website and its content are enticing viewers to stay on the site, navigate deeper and ultimately turn into a sale or lead. If this isn’t happening the way you’d like it to, your analytics can also tell you where and how your customers are leaving your site, whether your marketing efforts are bringing in adequate traffic, and where that traffic comes from.

Here are a few aspects of analytics that you can use to your advantage:

Location – Are your customers local enough to come to your store in person, or take advantage of your postage area? Geotargeting your marketing efforts can help to better target the customers you want to reach. There’s no point bringing in traffic from Australia if you only ship to the UK.

Source of traffic – Find out what is driving traffic to your site and individual pages. Do you need to spend more time on social media sites? Perhaps your PPC ads need an adjustment. Are you getting the best return on your marketing investment?

Visitors – Are your visitors unique, new or returning customers? Is your business and website performing well enough to bring back decent numbers of returning visitors and customers? Are you also acquiring enough new traffic through your marketing strategy?

Page views – See which of your landing pages is receiving the most views. Improve your traffic direction by specifying the right kind of landing page for each link or ad. If a customer clicks through to a page that doesn’t give them what they were expecting, they’re just going to look elsewhere. Diversify the landing pages you use within your SEO and marketing to make it easy for customers to find the info they want.

Bounce rate – How engaging is your content? Bounce rate tells you how long viewers stay on each page. If your content doesn’t have enough relevant information customers won’t be encouraged to navigate through your site to find what they’re looking for.

Social media – Make use of social platforms like Twitter, Facebook and YouTube to bring customers into your site using multimedia, promotions and links. Social media posts can carry more weight than a blog post in the eyes of search engines so it’s worth using this popular resource to drive traffic to your website.

Mobile – See how many mobile users you have. Is your website mobile-compatible? Are you making it easy for mobile users to access your site and shop or browse while they’re out and about?

Content – Which content drives sales for your company? Link this info with page views and bounce rate and you will quickly determine which of your content is redundant and which is valuable.

Time/date of visit – This information can be extremely useful to show you when people are visiting your site from each type of referral. You will be able to see when there are peaks and troughs in your traffic stats and schedule your posts to catch the attention of the maximum amount of users, especially when utilising social media.

Keywords – Find out how well your paid and non-paid keywords are performing. Are they directing users to the right landing pages? Are they creating conversions? Are your PPC and SEO campaigns working effectively?

Exit pages – Like bounce rate, this can show you where your customers are leaving your site, and you may be able to work out why by looking at other analytics and data.

Goals – Analyse your goals to see if you are achieving them with your current website, content and marketing efforts. Goals could include: email newsletter signup, offer or promotion conversion, sales or email/phone leads. Make your goals realistic and track them using analytics to see whether you can improve their performance.

Your website analytics can be essential to running an online marketing campaign and keeping your website working successfully. The behaviour of your site visitors and customers can tell you a lot about how well your website works, and allows you to improve and adapt your strategy to bring in more traffic and, ultimately, more conversions. If you need professional help with your website analytics, get in touch with us at Ikroh.com for more information. We can also carry out a thorough web audit to help you identify just how efficient your website is and ways in which you can maximise its success.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

The Value of a Full Site Audit

There are many factors that make a website rank with a particular search engine. Unfortunately, they don’t provide detailed instructions on exactly what those factors are… Google, Bing & Yahoo are the three biggest search engines and Google is obviously the biggest by far with over 70% of the search market. Search engine optimisation works to increase a website’s ranking within the major search engines in a natural, ‘organic’ way. Whilst there are plenty of books, articles and blog posts available on “how to do SEO”, you are most likely to find the information is out of date even if it was published earlier this year! Google has made some considerable changes to its algorithm this year and many of the tips that worked in the past can now actually have a negative effect.

website audit

One of the first places to start with SEO is a site audit and a technical audit. These will ensure there’s nothing within your website that could be having a detrimental effect on your search ranking position, and make it clear which areas need to be improved or changed. For example: errors on your website will have an adverse effect on your rankings, as will repetitive content. Even the speed at which a website loads will have an effect on its ranking. Google is all about the user experience and a welcome part of the new algorithm is attention to page load speed – definitely one of the most frustrating things on the web! I don’t know about you but if a page is taking an age to load then it’s very tempting to just navigate away. Let’s face it, when we browse the internet, we’re used to instant gratification and we’re impatient – page load speed is a pretty fundamental aspect of a website and users now expect quick load times.

Web audits are the ideal way to find ways to tweak and improve your website’s functionality and usability which will in turn help to raise your search ranking. A full site audit can also be the perfect starting block for a website overhaul or to kick start a new SEO campaign.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Bing Webmaster Tool Disavow Links Helps to Reduce Spam

Bing Disavow Links

Bing have pipped Google to the post and developed a section within their webmaster tools to report links. Site owners can now flag up websites linking to them that seem untrustworthy. The tool is called ‘Disavow Links’ and is a step in front of Google who still have no way to do this. Although the big G has suggested they may develop this kind of tool, nothing seems forthcoming! Score one to Bing. Hmm, never thought we’d say that.

Google’s fight against spam was taken to another level at the start of this year with reports suggesting that Google had sent out 700,000 – 1,000,000 e-mails like the one shown below.

This e-mail caused many website owners to panic and understandably so. The problem is that Google only provide the generic information in the e-mail and not what has caused the problem. This has lead to the industry spending many hours analysing links and if you did not build the links that are questionable it can be difficult to remove them. The Bing tool therefore makes life a lot easier and has the potential to help remove a lot more spam, giving website owners a direct route to report bad links and making Bing’s job easier.


Bing Disavow Links

We’re waiting eagerly for Google to follow suit and help sites to monitor their links and increase the control a website has over its inbound links. In the meantime, if your website has been affected by the updates or you have had an email like the one above then we can help. We are able to run a full website audit to find out what has happened to your site.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Why is my current SEO not getting results?



Many businesses struggle to put an internet marketing campaign in place and make it work. Search engine optimisation is not something that can be done in your spare time. SEO takes time, knowledge and experience to really get the best for your website and compete with the major competition within your niche. We have a long and proven track record of delivering fantastic results for a great range of different companies, from a variety of industries. Over the years, our own business has grown in a huge way due to the results we achieve from SEO. Every detail and change we make have all been tried and tested so we know they work.

If your current SEO campaign is not giving you the results you’re after, these could be some of the reasons why:

  • A poorly designed and optimised website
  • The way the website was initially set up
  • Content is not relevant, powerful or unique
  • Keyword/key phrase choice is incorrect
  • Poor Internal/external linking structure
  • Pages not being indexed
  • Lack of time to put a full marketing campaign together.

Your website itself plays a very large part in your SEO campaign. It is very important to have good website design. This includes layout, usability, navigation and relevancy. Is it providing your visitors and customers with exactly what they want? Even with a great SEO plan, if your website is failing to convert because it is poorly constructed, you will not achieve successful results. If the website has been set up properly and all the html code is correct, results will come easier and faster when implementing an online marketing strategy.

With years of experience and expertise, we can help to discover any issues with your website via a website audit and then put in place a plan to correct them. Our SEO packages benefit any business looking for higher ranking, more site traffic and increased sales.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.