Understanding your Website Analytics

Your website analytics can be invaluable in helping you formulate a successful internet marketing campaign. You can use your analytic data to improve the way your website works, drive traffic to your site from a variety of places, and ensure that the traffic  that visits your website finds what they are looking for – and hopefully turns into a conversion.

Understanding your web analytics, however, can sometimes be a difficult job. There are many different variables and ways to view your data to find the information you need. Though it’s best to employ a professional to do this analysis for you, it’s a good idea to know the basics when you look at your web analytics.

web analytics

Let’s start with what drives traffic to your website. First we have natural search, often assisted by Search Engine Optimisation (SEO), where users find your website by typing in relevant keywords into a search engine. Paid search is in the same vein but users are steered by paid advertisements that appear within search results. For returning customers or customers who have signed up for newsletters, email marketing may also bring traffic to specific landing pages. Then there’s other online advertising, blogging, press releases, social media…

But traffic does not necessarily equal revenue. A particular source may be sending exciting numbers of users to your website, but is it actually generating leads, sales or conversions? If not, then analytics may be able to tell you why, by giving you vital information like bounce rate, point of exit, and user location. You can use these analytics to answer the question:

How well does your website work?

You can study the different elements of your website analytics to work out whether your website and its content are enticing viewers to stay on the site, navigate deeper and ultimately turn into a sale or lead. If this isn’t happening the way you’d like it to, your analytics can also tell you where and how your customers are leaving your site, whether your marketing efforts are bringing in adequate traffic, and where that traffic comes from.

Here are a few aspects of analytics that you can use to your advantage:

Location – Are your customers local enough to come to your store in person, or take advantage of your postage area? Geotargeting your marketing efforts can help to better target the customers you want to reach. There’s no point bringing in traffic from Australia if you only ship to the UK.

Source of traffic – Find out what is driving traffic to your site and individual pages. Do you need to spend more time on social media sites? Perhaps your PPC ads need an adjustment. Are you getting the best return on your marketing investment?

Visitors – Are your visitors unique, new or returning customers? Is your business and website performing well enough to bring back decent numbers of returning visitors and customers? Are you also acquiring enough new traffic through your marketing strategy?

Page views – See which of your landing pages is receiving the most views. Improve your traffic direction by specifying the right kind of landing page for each link or ad. If a customer clicks through to a page that doesn’t give them what they were expecting, they’re just going to look elsewhere. Diversify the landing pages you use within your SEO and marketing to make it easy for customers to find the info they want.

Bounce rate – How engaging is your content? Bounce rate tells you how long viewers stay on each page. If your content doesn’t have enough relevant information customers won’t be encouraged to navigate through your site to find what they’re looking for.

Social media – Make use of social platforms like Twitter, Facebook and YouTube to bring customers into your site using multimedia, promotions and links. Social media posts can carry more weight than a blog post in the eyes of search engines so it’s worth using this popular resource to drive traffic to your website.

Mobile – See how many mobile users you have. Is your website mobile-compatible? Are you making it easy for mobile users to access your site and shop or browse while they’re out and about?

Content – Which content drives sales for your company? Link this info with page views and bounce rate and you will quickly determine which of your content is redundant and which is valuable.

Time/date of visit – This information can be extremely useful to show you when people are visiting your site from each type of referral. You will be able to see when there are peaks and troughs in your traffic stats and schedule your posts to catch the attention of the maximum amount of users, especially when utilising social media.

Keywords – Find out how well your paid and non-paid keywords are performing. Are they directing users to the right landing pages? Are they creating conversions? Are your PPC and SEO campaigns working effectively?

Exit pages – Like bounce rate, this can show you where your customers are leaving your site, and you may be able to work out why by looking at other analytics and data.

Goals – Analyse your goals to see if you are achieving them with your current website, content and marketing efforts. Goals could include: email newsletter signup, offer or promotion conversion, sales or email/phone leads. Make your goals realistic and track them using analytics to see whether you can improve their performance.

Your website analytics can be essential to running an online marketing campaign and keeping your website working successfully. The behaviour of your site visitors and customers can tell you a lot about how well your website works, and allows you to improve and adapt your strategy to bring in more traffic and, ultimately, more conversions. If you need professional help with your website analytics, get in touch with us at Ikroh.com for more information. We can also carry out a thorough web audit to help you identify just how efficient your website is and ways in which you can maximise its success.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

The Value of a Full Site Audit

There are many factors that make a website rank with a particular search engine. Unfortunately, they don’t provide detailed instructions on exactly what those factors are… Google, Bing & Yahoo are the three biggest search engines and Google is obviously the biggest by far with over 70% of the search market. Search engine optimisation works to increase a website’s ranking within the major search engines in a natural, ‘organic’ way. Whilst there are plenty of books, articles and blog posts available on “how to do SEO”, you are most likely to find the information is out of date even if it was published earlier this year! Google has made some considerable changes to its algorithm this year and many of the tips that worked in the past can now actually have a negative effect.

website audit

One of the first places to start with SEO is a site audit and a technical audit. These will ensure there’s nothing within your website that could be having a detrimental effect on your search ranking position, and make it clear which areas need to be improved or changed. For example: errors on your website will have an adverse effect on your rankings, as will repetitive content. Even the speed at which a website loads will have an effect on its ranking. Google is all about the user experience and a welcome part of the new algorithm is attention to page load speed – definitely one of the most frustrating things on the web! I don’t know about you but if a page is taking an age to load then it’s very tempting to just navigate away. Let’s face it, when we browse the internet, we’re used to instant gratification and we’re impatient – page load speed is a pretty fundamental aspect of a website and users now expect quick load times.

Web audits are the ideal way to find ways to tweak and improve your website’s functionality and usability which will in turn help to raise your search ranking. A full site audit can also be the perfect starting block for a website overhaul or to kick start a new SEO campaign.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Ikroh Rises up the SEO Ranks!

Ikroh SEO UK

Ikroh SEO UK

TopSEOs UK, independent authority on search vendors evaluates over 4000 companies each month to find the best internet marketing agencies and rank them accordingly. Ikroh has been steadily climbing the ranks, and this month we’ve jumped up two places for the SEO category and one place for Site Audit, bringing us to #11 and #4 respectively.

Ikroh web audit

We’re more than chuffed and feel the results show our commitment to ethical search and one-to-one personal service. Ikroh is a friendly UK SEO company, made up of passionate and enthusiastic individuals who work in a close-knit team to provide the best possible, bespoke service to each of our clients in all areas of internet marketing. From SEO to PPC, Social Media Marketing to Web Analytics, we’re here to help your business rise to the top of your sector. Call us on (01908) 379 938, or visit Ikroh.com to find out more and see how we can tailor a campaign to suit you and your company.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Shiny Things and Gold Stars for Ikroh!

award winning SEO UK

award winning SEO UK 

We are proud to show off that we have climbed one place in TopSEO’s June 2010 ranking awards for Search Engine Optimisation. Now in at Number 13 – Ikroh!

We’ve also held our place at Number 5 for Web Audit services – an accomplishment we are extremely pleased with.

TopSEOs says:

“Congratulations. You have exemplified your commitment to excellence. Your firm understands and excels at customer satisfaction, has a great depth of knowledge, and has unique advantages over your competitors.”

Ikroh’s principles have always been high – to provide purely ethical SEO, to work on a one-to-one basis with our clients, shaping and tailoring campaigns to suit everyone, no matter how large or little a company. We care about our customers, and our customers’ customers, and don’t agree with unnecessarily aggressive marketing approaches that fail to connect with people on a personal level.

Ikroh has grown by540 % since 2008 and will one day take over the world have great plans to advance and develop and of course to continue to provide excellent services in SEO, PPC, Web Analytics and Social Media Marketing.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

The Lowdown on Search Engine Marketing

search engine marketing

 

search engine marketing

The worldwide web is a big old place, and everyone is fighting to be number one on Search Engine Result Pages (SERPs). It’s not easy, even if you have an incredible product, a beautiful website and great employees and skills. Search Engine Marketing (SEM), also known as Online Marketing or Digital Marketing, covers the various methods of increasing a website’s visibility in SERPs, increasing awareness around your brand, increasing traffic into your site and hopefully resulting in more leads and sales for your company. Techniques vary from business to business but generally include:

–          Search Engine Optimisation (SEO)

–          Pay Per Click (PPC) advertising or Paid Search

–          Monitoring, Auditing and Analytics

Companies like Ikroh specialise in these complicated fields, helping to develop a unique strategy for your particular company to drive prospective customers to your site. Research has shown that the top 30 search results get 90% of search traffic, and the top 10 results receive a staggering 80% more traffic than the following 11-30.

Search Engine Optimisation is also known as Natural or Organic Search – using well written SEO copy to increase familiarity within search engines, raising your website’s ranking on result pages. Keywords are important, but not the be-all-and-end-all of SEO, as peppering your articles and blog posts with mindless repetition of keywords is not only unappealing to read, but excessive overuse will be penalised by search engines. (Make sure your SEO is ethical, using white hat avatars, or your website could be dismissed, dropping through the rankings, or even banned.) Content can also be distributed through Social Media Marketing, shared via blogs and social media platforms such as Facebook or Twitter, and bookmarking sites such as Digg or Del.ic.io.us. Search engines will recognise an increase in coverage or links to your site, and raise your ranking appropriately. Though results are generally slower building than other techniques such as PPC, SEO is cheaper and the overall outcome will be stronger with regular monitoring and upkeep.

Pay Per Click campaigns are comprised of paying for the top positions in search page results by bidding for selected keywords associated with your product or service. This is a more expensive solution, but if implemented well can be quick and efficient at getting your website noticed and ensuring exposure to your customers.

Both types of SEM require specialist knowledge and continual monitoring and auditing to ensure that your site not only gets to the highest ranking it possibly can, but stays there! SEO companies can also analyse your site, tracking statistics to find out whether it is performing at its best, where it loses customers, where it succeeds in making conversions and if it is usable and engaging.

There are other avenues to pursue in Online Marketing, which can go hand in hand with your SEO or PPC campaign and increase your marketing success further, such as Email Marketing, Blog Marketing and Social Media Marketing. A professional SEO company like Ikroh will be able to tailor the most effective marketing plan for your business and get the results you are after.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.