2011 round up from Ikroh SEO

Wow, 2011 was a busy year for us! So busy we had little time left to write this blog. A big thanks goes out to all our clients for keeping us so busy!

Here is a brief round up of 2011:

2011 saw the the roll out of Google+. It was reported as having up to 10 million users within the first 24 hours or launch. Since launch we have been keeping a watchful eye on its progress. There seems to be a lot of interest surrounding its future and the significance of the +1 feature in search algorithms. This year we have seen a massive increase in global brands and our clients adopting social media marketing into their online and campaign strategies, and some of the results have been spectacular.

Google’s Panda update in 2011 affected a number of global high ranking sites and gave headaches to a number of webmasters, with Google now paying much more attention to spelling and grammar. Globally, Google accounts for an astounding 80% of all searches [http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=4] so it’s well worth fixing any mistakes quickly.

January saw Twitter lifting all censorship on political and controversial content. Twitter is still the primary source of breaking news and celeb gossip and despite fierce competition is still growing in new user sign ups.

And who could forget about Facebook reaching 800 million users in September! [okay, that one may have passed you by if you aren’t spending as much time as us tracking social media usage!]

Finally 2011 has undeniably been the year of mobile smartphones; mobile online users have enjoyed more app services, delivering a more streamlined user & buying experience. This increase has led to mobile marketing and reaching users on the go as a key driver for commercial growth.

We look forward to posting again soon.

Predicting Success With Social Media

Social media is being used to track and predict the success of movies before they open at the box office. Using commentary on Twitter, Facebook and blogs, it’s possible to analyse the opinions, sentiment and frequency of conversation surrounding up and coming films and provide a more accurate prediction than previous methods.

A recent surprising success was The Lion King – re-released in 3D, which exceeded expectations in its opening weeks, despite competing against other big names such as Moneyball, starring Brad Pitt. The popular 17 year old animated movie, and its 3D aspect created buzz, and was (correctly) identified as the biggest film of its release week before it even opened in theatres.

Of course, this can be applied to any sort of product launch or release, although it relies on identifying your audience, separating sarcasm from genuine sentiment and the influence and power a few particular social commentators may have. In the film world, niche movies may create an enormous amount of buzz from a very small, but vocal audience. Without assessing elements other than pure quantity of comments, it might be assumed that such a niche film would turn out to be a surprise blockbuster, but this shows the importance of weighing up the statistics, since the general (but passionate) audience is likely to be small and potentially insignificant in the scheme of things.

So analyse with caution, and a good dose of common sense! If you really know your audience, know your product and are tracking and following current trends, then you can make solid general predictions on the potential performance of a new product or launch. And it shouldn’t just be a spectator sport, either – get involved, start creating your own buzz, get people talking and interested and intrigued. Natural word of mouth is fantastic, but sometimes it needs a little nudge…

And always take the time to go over your statistics and analytics after the event, to see whether your predictions were accurate, where surprises arose and what you can change in the future to ensure even greater success.


About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Twitter to Change the World

Well, arguably in many ways it has already, but now social media sites such as Twitter and Facebook are being recruited to tackle anti-social behaviour. Housing associations are using society’s newfound love of social media to try to get through to the younger generation of residents.

In response to an online study by the Chartered Institute of housing showing that most landlords felt they should make improvements in the way they work with young people to deal with anti-social behaviour. Traditional ways of working with communities to deal with anti-social behaviour such as postal or telephone surveys, estate walkabouts and resident meetings are largely ineffective, particularly amongst people who are not at home all day. This has lead social landlords to consider tweeting about nuisance areas and receiving complaints through websites instead of in person.

Social media will likely prove an effective method of reaching out to entire communities at once, particularly the younger generation, but the key is to understand your audience. Landlords need to use the information they collect on their customers to decide how best to target specific groups. Some people will always prefer to discuss issues face to face, but social media is a good way to arrange group meetings – Facebook events are useful for providing information, contact details, as well as an area for people to raise concerns before the meeting.

There could be negative consequences such as an increase in unacceptable behaviour in the community if certain tenant groups are neglected in favour of people who use social media. There is no one avenue of communication that will suit everyone, and it has been shown time and time again that keeping it personal is key. Whether landlords are communicating online or in person, people want to feel that they are talking with a real human being – that personal connection is crucial in combating anti-social behaviour. Conversely, the relative anonymity of social networking sites could encourage some people to come forward and raise issues that they may feel uncomfortable broaching in person.

However, it is important to remember that not everyone has access to the internet. In this day and age it is a somewhat shocking revelation to discover that around half of all UK social housing tenants have never used the internet. Therefore it is important that these digital resources are used alongside the more traditional avenues so that no tenant groups are excluded from the dialogue. Social media should simply provide another way for residents to be heard.


About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Tweetdeck Acquired by Twitter

Tweetdeck has officially been purchased by Twitter – enabling the micro-blogging company to offer its own account management platform to users, something up to now that has only been offered by third party companies.

Tweedeck was created in 2008 and allows users to post on multiple Twitter accounts, as well as managing other social networks such as Facebook, LinkedIn and Foursquare. Approximately 5.5% of all tweets are posted by Tweetdeck users and ballpark figures for the acquisition report the sale to have cost around £25m.

Twitter’s chief executive, Dick Costolo explained: “This acquisition is an important step forward for us. Tweetdeck provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about.”

The acquisition comes after a recent clampdown by Twitter on third party developers creating Twitter clients, which angered many developers and highlighted the fact that Twitter did not offer anything similar under their own masthead. The assumption has to be that Twitter now decided there was no point developing a platform to compete with such a successful client as Tweetdeck and purchase was a more effective tactic.

You can read the full story at the BBC and read the perspectives of both companies in this blog post by Twitter and this post by Tweetdeck.


About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Twitter plans to police third-party applications

twitter policing 3rd party apps

Twitter claims to be ‘rethinking’ the way users access its social network by suggesting software developers stop making unofficial clients like Hootsuite and Tweetdeck.

The service’s recent growth (going from 48 million to 140 million Tweets per day in the last year) has prompted Twitter to ‘take control’ of the situation of multiple third-party applications which enable users to read, write and respond to tweets.

Many developers have been angered by this announcement, calling it ‘appalling’. Ryan Sarver, coding chief at Twitter, explained that increased growth has created the need for ‘consistency’ in the way Twitter is used.

Sarver went on to suggest that the Twitter client building business was not going to continue to be a good place to be. He suggested developers focus more on brand management and monitoring applications that could be applied to Twitter in new ways.

In the last month, Ubermedia, the owner of several third-party Twitter clients, has been cut off by Twitter for violating its terms of use.

Read more about developer reactions to this news at BBC Technology.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.