Debenhams Embraces Diversity in Fashion

debenhams diversity campaign

Debenham’s ‘Inclusivity Campaign’ offers a view of fashion that is both inspirational and realistic for its customers with models who represent a diverse range of sizes, ages and races, including an amputee and a paralympian athlete. The department store’s ‘High Summer Look Book’ has rejected the traditional industry approach and specifically chosen a more realistic array of models to show off their collection – a break in convention that is not simply a gimmick, but hopefully the start of a new, healthier view of fashion advertising.

debenhams diversity campaign

The high street retailer is the first in the UK to diversify their choice of models, in the hope that the move will help to promote body confidence in its customers. Director of PR for Debenhams Ed Watson explained: “Our customers are not the same shape or size so our latest look book celebrates this diversity.  We would be delighted if others followed our lead.  Hopefully these shots will be a step, albeit a small one, towards more people feeling more comfortable about their bodies.

deb2

Debenhams won a Body Confidence Award in 2012 for the on-going campaign, and is now part of the Government’s ‘Body Confidence Advisory Committee’. Minister for Women and Equalities Jo Swinson commented: “Once again Debenhams is showing that beauty comes in all forms – different skin colours, ages, body shapes and sizes. It was one of the first to introduce size 16 mannequins, and continues to send a clear message to the rest of the retail industry that many customers want to see more diverse and realistic images.”

We say hooray for Debenhams for not being afraid to break away from the unrealistic expectations enforced on us by the media and encouraging their customers to feel good about their bodies and appearances. Maybe Abercrombie and Fitch could take a few lessons…

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

#Facebook gets #hashtagged

facebook hashtags

facebook hashtags

Facebook has succumbed to peer pressure and taken to the hash. Hashtags, that is. Joining the ranks of Twitter, Google Plus, Tumblr, LinkedIn, Instagram and Pinterest, Facebook says it will be supporting the categorisation technique as of this month, along with the introduction of several other complementary additions, including trending #hashtags.

Facebook’s hashtags will be clickable and searchable, allowing users to browse through related posts from friends and pages they follow. At the moment there is no advertising support for hashtags on Facebook, through it seems likely that this will be added into analytics at some point. Clickable hashtags may appear to be a small addition to the social network (and some users have always insisted on using them on Facebook posts even back when they were effectively useless) but this is one of the only significant user-based Facebook update of the last year, with most other changes being aimed at advertisers and sponsors.

So… what are #hashtags good for? Well, here are the basics:

1) Use hashtags to browse a keyword or search term. Just like on other social networks, Facebook’s hashtags will allow you to search through relevant posts, images and videos. This is useful for tracking current trends, specific keywords and current events while filtering out the rest of the ‘noise’ on your timeline.

2) Draw attention to a specific subject or point. Whether in personal or business posts, hashtags can be used to add an extra comment, emotion, opinion, and provide a cheeky aside or afterword to a post. After all, no one does snark like Twitter, where hashtags have been in operation since the dawn of the tweet… #catchupFacebook #oooohburn

3) Hold a live chat, hangout or conversation. Hashtag chats are organised and made searchable and trackable using… you guessed it, hashtags. Say you wanted to put together a weekly Facebook conversation on your page around your products and services. Simply create a hashtag about it, for example: #SocialMarketingTips, then put out the word about when your chat will be held and encourage participants to use the hashtag whenever they post within the conversation.

4) Track promotions, advertising and marketing posts. For businesses, hashtags can be very useful to see what customers are saying about your brand, products and services. Encourage users to use related hashtags when they mention you or interact with one of your posts and you will spread your name further across Facebook. Or follow hashtags that relate to your industry to see what your target demographic wants and needs…

5) Include hashtags outside of Facebook. Add hashtags to promotional material, emails, advertising and on your website or blog. If you use a hashtag consistently across your different social profiles then wherever a customer searches for the term, they should be able to find information relevant to your promo or company.

What do you think about Facebook joining #teamhashtag? And how will your business be implementing hashtags into your social marketing strategy?

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Facebook Removes Cover Image Restrictions

Facebook cover image restrictions


Facebook cover image restrictions

Facebook has reduced the number of restrictions on business page cover images, freeing up companies to make use of their timeline cover to publicise contact details, promotions and calls to action. Though many business users may have been oblivious to the guidelines before, the site has now made it easier for company pages to utilise the striking visual cover area to draw attention to their website, product pricing, or encourage users to click the like button.

Facebook removed all but one of its restrictions on cover images for Facebook pages, which is that text may occupy no more than 20% of the image. Cover images may now contain any of the following previously restricted items:

* Contact information (eg: website URL, email address or phone number)

* Price and purchase info (eg: special offers or details of retailers)

* References to Facebook actions or features (eg: encouraging users to ‘like’ the page or ‘share’ posts – this includes inserting an arrow into your cover image that points to any of these features)

* Calls to action (eg: “visit us today for 20% off”)

It’s certainly within a company’s interests to make the most of these lifted restrictions and alter their cover image according to seasonal promotions, or to add in pertinent info that will help keep users on their page and encourage sharing and interaction. Some marketing ideas for updating your cover photo include:

* Adding a voucher/checkout code for a temporary offer on your website

* Directing users to your Facebook shop interface, gallery, the ‘like’ button, competition or other relevant tab

* Asking a question and encouraging users to join in conversation on your Facebook wall

* Adding your website address, email or phone number for ease of contact

* Promoting seasonal offers

* Providing info about your company in text form to accompany your image

* Turning your cover image into a changeable gimmick – for example changing weekly or monthly to align with a particular theme, or providing users with a ‘fact of the day’ or similar…

It will be interesting to see the reaction to this new development from marketers and brands – how will you change your Facebook cover photo to take advantage of the new rules?

 

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Why Choose IKROH For Your Digital Marketing?

Facebook cover image restrictions

Ikroh SEO Milton Keynes

At IKROH, we live and breathe the internet. We’ve even tried to eat it once.  It didn’t taste great. What we mean to say is that we get excited about the internet, about marketing, branding, searching, interacting, exploring, developing… And every time we take on a new client, we get excited about their business and start to think of new ways to promote and improve their online operations, whether that’s e-commerce, paid search marketing or social media. We treat each company to their own bespoke strategy that plays on their strengths and develops their weaknesses until they’re strengths too. Strengths all round!

So, in case you like lists, here are our top 10 reasons for choosing IKROH for your digital marketing, search marketing and social media marketing:

1) IKROH is in the top 10 of TopSEO’s ‘Best in Search’ list for the UK.

2) We’ve been experts in search for over 10 years.

 

3) We’re social media savvy and can help your business to integrate the joys and benefits of social media into every aspect of your marketing efforts.

 

4) IKROH offers a code of conduct promise – and we are one of the only UK SEO companies to do so.

 

5) Did we mention we get excited about our clients? We are passionate about creating success for all the businesses we work with, and ensure our marketing is 100% ethical.

6) No matter what your budget, IKROH has a price for you. Not only does this mean even small businesses can benefit from our expertise, but our competitive costs mean you will always come away with a great ROI.

7) We can visit you at your office, or we will welcome you at our great office in Milton Keynes. We brew excellent coffee and we even have our own lake. (Ok, it’s not ours, but we have a FANTASTIC view of it…)

8) IKROH’s track record is pretty impressive and we’re always happy to share previous results to give you an idea of what to expect from our work.

9) We only ever use ethical white hat SEO techniques.

10) Our close-knit team work together with our clients on a one-to-one level, so there will always be someone who knows you and your business on hand to help you out.

Not convinced yet? Give us a call and let us know what you need from your digital marketing and see what we can do!

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Combining PPC with Social Media

Social media is fast becoming an integral part of any internet marketing strategy. Working alongside natural and paid search, social media can help to create truly integrated marketing that helps to boost your website’s position within search results and builds your customer base and brand strength.

The diverse approaches of search marketing and social media marketing may at first be difficult to align, but there are various methods of combining the two in order to maximise the benefit of each technique and improve areas of your marketing campaign that previously might have fallen short.

PPC and social media can work hand in hand by driving traffic back and forth and picking up customers who may need an additional nudge to complete a transaction or become a repeat customer. Decide where you want to drive you customers, and look at your analytics to find out where you need extra work to make your marketing efforts efficient and worthwhile.

You can direct users to your Facebook page or other social media profile using your PPC ads and a strong call to action. This type of ad is useful when you are looking to increase your social media presence or call attention to a promotion. Give search users an incentive to visit your social profile, such as a special offer or competition. You can also use PPC ads to direct users to multimedia on social platforms such as promos, adverts or instructive videos on your YouTube channel, infographics or images.

You can also use a combination of social marketing and PPC to help turn browsing customers into conversions, or entice customers who have previously visited your site to return to complete a transaction. This technique is called ‘remarketing’, and is a long term strategy that follows the path of users who have already shown an interest in a particular product or landing page.

You might start with social media or PPC by running a campaign or series of ads driving traffic to a specific landing page on your website. Social media can be useful to target a very specific audience and bring large numbers of new traffic to your site using promotions or promoted posts. Usually only a small percentage of this traffic actually convert into customers, but in the process you will have gained exposure to your website and your brand. This familiarity is what you use to your advantage with the next step of your remarketing strategy.

Using Google AdWords, you can analyse your traffic data to identify visitors who viewed certain pages and products, find out where they left the site and even find those who got to the checkout stage before abandoning a purchase. It is these customers you will be targeting with your next PPC drive in order to entice them back, playing off the familiarity and trust they will have gained during their original visit to your site. Ways to do this include:

  • Echoing (but not replication) text, wording and imagery used on original adverts, promotions and product pages to remind customers of the great deal they will be getting.
  • Offering an extra incentive to those who dropped out at the checkout stage, such as free shipping or additional discount.
  • Promoting a similar product to the one users will have viewed on the original landing page.
  • Offering newsletter or email subscription with additional promotions, savings and product updates

Using PPC and social media together in this way means every part of your marketing plan is useful and you manage to convert as much traffic to your site as possible. Utilise the immediacy of PPC with the wide audience appeal of social media to bring the best of both worlds together.

IKROH offer a range of pay per click advertising management services, from small businesses to multinationals. We are fully qualified Adwords representatives, please contact us for more information on 01908-379938.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.