We’re not suggesting you cause a massive oil spill but…

…It’s hard to ignore the power of social media following the (ongoing) BP oil spill disaster and how the internet has responded:

@BPGlobaPR, the mock BP Twitter account with over 90,000 followers giving blow by blow satire on the situation and selling ‘BP Cares’ T-shirts for $15 a pop:

“Listen, we were just drilling into the Earth’s crust a mile beneath the ocean with shoddy off switches. Don’t blame us!”

“I’ve gotta say, at night the gulf really doesn’t look that bad.”

As well as numerous popular trending ‘hashtags’ like #bp, #oilspill, #bpcares and #boycottbp.

A Facebook-wide campaign to publicise the Amnesty advert (actually the issue was with Shell and the Niger Delta, but impeccably timed and topically relevant, no?) that the Financial Times vetoed:

Live feeds of the oil plume (broadcast by BP themselves after an appeal for the company to be more honest about the extent of the damage), and tickers (like the PBS one below) keeping track of how many millions of gallons have been spewed into the ocean:

Greenpeace UK’s ‘Behind the Logo’ competition to design a new BP logo – you can peruse the entries in their flickr group HERE.

Countless number of articles, news reports, blogs and videos uploaded and shared on networking sites, either badmouthing BP or bashing Obama’s response, and the odd ironic gem from the 90s:

It’s a real power to the people situation, if only the people had the power to stop this catastrophe. The reach and exposure of social media has ensured though, that no one is going to slink away quietly following the events of the last month. And it at least gives us hope for the future regarding the impact that the medium could have on non-profit causes needing to be addressed and publicised worldwide. We have the power to save the world, people, we just need to tweet about it…

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Social Media Strategies – Why Should I Have One?

Social Media Strategy

Social Media Strategy

Well… it’s the next big thing, doncha know? It really is. Social media is currently unavoidable and is causing a storm in the marketing world. You can either stay in the dark ages or you can get with the times, and judging by the very real and impressive results some companies are getting, we would recommend the latter.

But there’s no point jumping on the bandwagon in a keeping up with the Jones’ kind of way. One of the reasons many strategies fail is because a company gets impatient, doesn’t take the time to think objectively about what they want to achieve and how they intend on doing it, then quickly lose focus when they don’t get the results they expect. Others become a little too obsessed with their Twitter interactions and forget about the actual work… As Buddha suggests, “Take the middle path.”

A good social media strategy requires a lot of thought and planning – you need to think about your goals, you need to include your entire company when embarking on this relatively new route to market, you need to prepare content and set aside time to put your aims into practice.

Because we all like a good list of top tips, let’s put it like this:

#1 – Social media is a MASSIVE opportunity for building your brand. Massive. MaHOOsive. Imagine a whole network of people orbiting around your business, getting included in the processes and feedback of your ideas, providing free advertising for you through the phenomenon of word-of-mouth, making your company into a familiar brand. Now, it won’t always work like this, but the opportunity is there. You can make a dent in your visibility and increase the stretch of your marketing campaign’s arms by reaching the largest amount of customers possible through the various platforms of social media – a reach that is incomparable to what you have been doing before.

#2 – Social media has a place for everyone. Where do you belong? Well try out Facebook, Twitter, Digg, Reddit, Del.icio.us, Scribd or a gazillion more of the social media platforms out there. Have a good browse, there are many subject specific niche sites which may focus your results more effectively, such as Hugg (ahhh) for environmental issues, Kirsty for fashion and design, Sphinn for search and interactive marketers, Tweako for guides and tutorials and Autospies for, you guessed it, everything automotive. And there is a ton more if you just look – some are not very well publicised, some are not very active, but hey, it’s up to you to find the best forum for your content.

#3 – Social media is a cheaper alternative to traditional advertising. It takes narry a penny to set up accounts for email, a blog, or any of the sites listed in #2. It takes man power and man hours to manage, but very little, if anything, to maintain. There are tools to help things work more smoothly and integrate all your different areas of networking which charge for services, but it is possible to run a social media campaign for next to nothing. You are reaching your targeted demographic (and beyond) for the price of your broadband…

#4 – Social media allows you to see what your clients are saying about you. It’s no secret that posting certain opinions on social media sites has got people into trouble with bosses, spouses, friends and the law, but a bit of honesty is extremely healthy for marketing. People hang up the minute they realise there’s a market researcher calling, yet they’ll freely publicise their opinions on products and services online. In fact, most people jump at the chance to give their two pennies’ worth. As long as you respond to bad feedback in a productive and professional way, you can use this information to increase your offerings based on cold hard facts, and end up giving your customers exactly what they want.

#5 – Social media makes us all equal. Social media has a great levelling power. If you’re a little local business, trying to branch out into the big bad world of the web – great, you can achieve much wider popularity than just advertising in your home town, doing what you do best, providing great personalised services. If you’re a fat cat company, struggling with a public face like a blank wall – great, you can interact with your customers on a personal level, make yourselves accessible and friendly and show the world you’re not just a corporate suit. The fact that everyone from your little niece to your doddery granny is getting online and getting involved with social media means that everyone has a voice, and everyone has an opportunity to be friends. Ah, isn’t that nice? Now go sell yourself.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

5 Top Tips to Make Your Website Stand Out From The Crowd

Making a website stand out from the rest is a very important aspect of business and could prove vital to finding success. The internet is playing major part in marketing today and is a hugely effective and competitive field of play.

Giving your site a kick start with Search Engine Optimisation can be a vital benefit and give you successful measures to ensure you meet your goals set. Providing your website with page one results for correctly chosen, powerful keywords will create a fantastic marketing structure that is guaranteed to drive extra traffic to your web site.

For smaller online companies, marketing budgets may be hard fetched. However, Ikroh SEO bespoke packages can be set up to help each individual to grow and develop a marketing strategy. In the long run, with our assistance, you can aim for your business to start competing with the largest companies within your industry. With our expert knowledge and experience, we can make sure you compete in the lower searches, then gradually move you into more competitive fields.

Establish Your Site as a Go-To Resource

Web users and potential clients will always return to sites that they find useful. By giving your site a resources area such as an article library, FAQ, forum, news center or blog, you are creating extra reasons for customers to return. These repeat visits will often lead to enquiries because you’re already an established source of help and information.
When you have filled your site with good, relevant content, you will need to commit to keeping it updated on a regular basis. By adding new pages regularly you are encouraging users to return to your site to see more. This will also help deliver inbound traffic by promoting this new area of the site. This can be done in various ways;

Develop a Strong Brand Identity

By developing a strong brand identity, whether it be online or offline, is important. By producing a high level brand you will produce more traffic into your web site and also create a fantastic reputation which people will come to expect from you, both with products and your services.
Brand presence can work amazingly well and can drive traffic to a desired location or online site, serving you with a stepping stone to grow faster.

Become an Authority

Becoming an authority is a little like marketing your website at a high level to stand out from the others within your industry, but instead you are doing it yourself.

Write a Blog

Blogging is a great way to release new relevant information. Not only do search engines love new content, helping your search engine rankings, but it is also a great way of expanding your business and producing for you a larger brand.

  • Use of WordPress – this is a very simple way to produce blogs which can also be optimised for SEO.
  • Post regular content – at least once a week.
  • Promote your blog on social media sites to produce a better visual outlook. This will get noticed by more people and develop a better traffic rate.
  • Introduce a share button where people can publish information that appeals to them on their social media programmes.

Social Media

Social media has very quickly become a popular part of the web today. With Facebook currently leading the social networking industry – gaining over 300,000 users every month – it is a fantastic way to develop your business and stand out from the crowd.
Some social media sites:-

  • Facebook
  • Twttter
  • LinkedIn
  • Digg
  • Google Buzz

There are many more social media networking sites, with general awareness spreading every day. This area is proving to be vital for online business today.

Social Media Marketing

What is social media?

Social media marketing is a very fast growing area which has become heavily populated with major companies taking part worldwide. Social media marketing is also commonly known as Web 2.0 or SMM.

Getting Started

Most social media websites provide a free service. Therefore not only will you be involving your company in a top marketing strategy, it will potentially lead to one of the most cost effective strategies for returning results.

Some of the most commonly used social networking sites are:

  • Facebook
  • Twitter
  • Myspace
  • LinkedIn
  • Digg
  • YouTube

Social media gives another dimension to relay important information across to a large audience, to boost traffic to your website and in turn boosting sales. Some of the content normally used to market through social media are:

  • Promotions
  • Pictures
  • Videos
  • Statistics
  • Interesting stories
  • Breaking news

What impact can social media marketing provide a business with?

The most important aspect of any online business is providing your website with a high level of visibility. Over the past year it has been evident that online marketing is increasing in volume, providing more power and overtaking both radio and TV advertising. For this reason, social media marketing is becoming a fantastic way to produce back links to your website, which is a great way of increasing your SERP’S (search engine ranking position).

Social media will also benefit a company in other ways as you will have an opportunity to aim all your information directly to your key audience. You can also build better relationships, trust and make it easier for customers to provide feedback helping you to grow your company and provide a better level of customer service.

Social media is also proving to have a huge impact on search engine optimisation. Without providing your site with both visibility and traffic your online business is not going to be very long lived. By choosing to use both SMM and SEO your company will have more opportunities to grow, thereby maximising your ROI.

Over the last few years Social Media Marketing has been a rapidly growing area. With so many people turning to social networking sites it has developed and become arguably one of the most powerful forms of marketing today. Social Media is another great way of building links, providing extra long term traffic to your site and increasing your search engine rankings.

Social media is in its own way an art; it isn’t something that happens overnight. By investing the time around social media and keeping unique quality content regularly updated, the returns can be spectacular.