Who’s the World’s Best Brand? (No, it’s not Amazon or Google…)

digital branding

Data from a survey of over 10,000 respondents has crowned Aldi as the world’s top ‘simple’ brand in the Global Brand Simplicity Index – beating Amazon and Google to the top spot. The discount supermarket launched a ‘brand-like’ campaign in 2011, and has seen significant success with an expanding market share over the last few years. The results might be surprising but the survey made up a larger report researching the relationship between innovation and simplicity and showed that ‘simple’ brands tend to be recommended more frequently by consumers. “They are happy to pay a premium – pay more money – for the simpler brands,” explained the research director Brian Rafferty. 

The review looked at hundreds of brands across seven countries, focusing on the simplicity of each company’s products, customer service, and advertising. Aldi showed it has what it takes to make as much of a global impact as giants like Amazon and Google with its brand ‘simplicity’. I suppose what it boils down to is approachability and transparency – customers want to know that what they see is what they’ll get – and Aldi seems to have the balance right, beating Tesco, Sainsbury’s, Morrison’s and Asda to the title of Which? Supermarket of the Year for the second year running. 

digital branding

The full results of the Global Brand Simplicity Index report are as follows:

1. Aldi
2. Amazon
3. Google
4. McDonald’s
5. KFC
6. Carrefour
7. C&A
8. Samsung
9. Ikea
10. Pizza Hut

Who else would you like to see on the list?

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

IKROH is recruiting!

SEO Milton Keynes

Are you an experienced SEO or SEM professional looking to join a dynamic and unique digital agency? IKROH is one of the top marketing agencies in the UK, offering bespoke search and social services to a range of B2C and B2B clients.

SEO Milton Keynes

We’re currently looking for an individual who has skills in natural search and sponsored listings and can stay on top of a fast-moving workload. In particular, we are looking for someone who can offer the following:

  • A minimum of 4 years working in SEO
  • SEO proposal preparation for prospective clients
  • Scheduling and meeting targets and deadlines
  • Reporting to clients and responding to their needs
  • Excellent communication and literacy
  • Excellent organisation and project management
  • HTML, CSS and current technology knowledge
  • Pay per click skills
  • Keyword research and selection
  • Analytics skills

If you think you’re the right person for the job and would like to become part of the IKROH team, get in touch with us by emailing enquiries@ikroh.com or by calling 01908 379938

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Social Media Checklist

Is your business social? If not, why not? These are the questions that any business should be asking themselves if they have not already joined their customers in the social networking arena. It is worth noting that your competitors may already be talking to your customers and, worse still, your customers may be talking back! If you want to get into social media but don’t know where to start, don’t panic. We’ve complied a quick checklist for companies looking to embark on going social…

social media management

  1. Be honest. This is the most important part of any social media campaign – be truthful, genuine and as down-to-earth as possible. Social fans dislike fakery and dishonesty, and being open with your fans means you can turn a negative comment into a positive one by dealing with it politely and trying to make amends.
  2. Say sorry. If your businesses gets it wrong, do the right thing and apologise. Most people can understand that mistakes happen, and in many cases you can make or break a lifetime customer by how you deal with your mistakes. Future or existing customers will also appreciate seeing how you deal with difficult issues.
  3. Transparency is key. Making sure your customers see that there is a human side to the business is vital and is an integral part of a successful social campaign.
  4. Respond quickly. People see social media as a platform that is outside normal trading hours, which is why it’s so useful and efficient. Most people realise that if you ring a business on a Sunday evening you are not likely to get a response, but with social media people almost expect an instant reaction at any time of day. If resources allow, try to have someone answer ASAP, even in the evening or over the weekend.
  5. Employ social management. It is vital to choose a social media agency that understands your brand. If an agency is writing content on your behalf they need to be able to answer at least basic questions such as opening hours and product/service information. It is also important for agencies to set the correct tone for the brand. If you can’t stretch to a agency management then make sure you have staff dedicated to your social media endeavours.
  6. Post once, distribute widely. If you run a blog or a news feed, ensure you link it to all your social profiles so that your news can be spread through social channels with minimal effort.
  7. Don’t be too corporate. People are interested in what your team are up to as well as your products and services. Share interesting and funny stories ‘behind the scenes’ of your company. This is a great chance to show the human side of the business.
  8. Encourage conversations. Once you have built up a reasonable community of followers and fans you will soon find they will talk amongst themselves but like any party the host has to get things started. Ask questions and let your customers discuss the questions together. If possible, tag (or at least address) individuals within the conversation in response to them as it shows a real personal interest and will also help to flag up the activity on their profile.
  9. Promote your social presence. Add social icons to e-mail footers and website pages so customers can find you on each of your social profiles. Why not even add stickers to your premises or car windows, or add URLs to your paperwork and flyers. Invoices or receipts are also good places to promote social campaigns.
  10. Be quick. If you have some news about the company be quick to share it socially. Depending on how interesting the news is you will be surprised just how far it spreads.

If you need a social media agency with a difference why not talk to IKROH? We pride ourselves on creating bespoke and adaptable social management campaigns for each of our clients, and thrive on building successful relationships and businesses online.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

The Value of a Full Site Audit

There are many factors that make a website rank with a particular search engine. Unfortunately, they don’t provide detailed instructions on exactly what those factors are… Google, Bing & Yahoo are the three biggest search engines and Google is obviously the biggest by far with over 70% of the search market. Search engine optimisation works to increase a website’s ranking within the major search engines in a natural, ‘organic’ way. Whilst there are plenty of books, articles and blog posts available on “how to do SEO”, you are most likely to find the information is out of date even if it was published earlier this year! Google has made some considerable changes to its algorithm this year and many of the tips that worked in the past can now actually have a negative effect.

website audit

One of the first places to start with SEO is a site audit and a technical audit. These will ensure there’s nothing within your website that could be having a detrimental effect on your search ranking position, and make it clear which areas need to be improved or changed. For example: errors on your website will have an adverse effect on your rankings, as will repetitive content. Even the speed at which a website loads will have an effect on its ranking. Google is all about the user experience and a welcome part of the new algorithm is attention to page load speed – definitely one of the most frustrating things on the web! I don’t know about you but if a page is taking an age to load then it’s very tempting to just navigate away. Let’s face it, when we browse the internet, we’re used to instant gratification and we’re impatient – page load speed is a pretty fundamental aspect of a website and users now expect quick load times.

Web audits are the ideal way to find ways to tweak and improve your website’s functionality and usability which will in turn help to raise your search ranking. A full site audit can also be the perfect starting block for a website overhaul or to kick start a new SEO campaign.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Google Doodle Olympics

Google Doodle Olympics

The IKROH team have held their own Olympic race today. And we didn’t even need that much training to get some fantastic times – which is good because the office is not exactly run on the diet of athletes… Although we have achieved a cheeky silver medal we struggled and couldn’t quite get the gold. Can you beat us and achieve a gold medal with the Google Doodle Olympics?

Google Doodle Olympics

It is a good job we achieve gold for our clients achieving page one for their search results. We successfully run SEO campaigns for a number of clients across many different industries. One of our core values as an ethical internet marketing company is that we always keep your business’ best interests at heart. We will never work with or for one of your competitors and that’s a PROMISE. We are one of the few agencies in the world to adopt this policy but we think it is important for our clients. You simply can’t have two clients in the number one spot and we don’t believe it’s possible to provide a high enough service to two competing businesses. This is why one of our first questions to any new client will be which business sector they are in. We also believe in client confidentiality and are happy to sign non-disclosure documents – for certain businesses we would actively encourage this if they are not already in place. After all, we work closely with our clients to establish their business needs and plans for the future and our success depends on your success! We understand that we may be working with confidential information that you certainly wouldn’t want your competitors to know about, such as a new product launch or website revamp. Your secrets are safe with us, guaranteed!

Anyway, with a few minutes left of lunch I need to beat my score on Google Olympics. Good luck with your own Olympic challenge.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.