Beginners’ SEO

SEO

SEO

Search Engine Optimisation (SEO) is built up from many different aspects of which some are very technical and some very basic. By applying these different techniques correctly, a website will be viewed by search engines as more powerful and will rank higher, making it more visible to users searching for the keywords relating to the site.

For many beginners, SEO is often not fully understood and therefore gets overlooked, despite being an important part of online marketing. For any business, large or small, marketing is a major factor in success and overall growth. For an online company looking to attract more customers into their website, SEO is the answer.

Over the years, Search Engine Optimisation has dramatically changed and now offers many different techniques and methods to increase website rankings. Some basics to get started with include;

  • Content
  • Internal link structure
  • External link building
  • Page titles
  • Site maps
  • Keywords/phrases

There are other key areas that can also provide a massive impact on a website, and the right knowledge and expertise is required to implement these. With our help, you can have the opportunity of competing with your largest competitors and target the number one result spot every company dreams of having.

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Build Your Website Around Your SEO Campaign

If you are thinking of starting a new company or already have an established business for which you need a newly designed website, it’s well worth implementing search engine optimisation into the design of your website from the very start.

Providing your website with a solid SEO campaign gives you the best chance of quick visibility and good rankings within search engines.

What are the benefits of building my website around SEO?

  • The best use of your initial investment by optimising right off the bat
  • A well structured website will help convert searching customers into clients
  • Better navigation helps users find what they are looking for quicker and easier
  • Better usability encourages users to convert and recommend your site to others
  • Extra visibility within search engines
  • A chance to compete with the largest companies within your industry
  • Achieve ranking on the first page of Google and other search engines

Spending a huge amount of money on a website does not guarantee you are going to profit when you go into business. Any online business needs the complete package of a well designed website and a professional SEO campaign, set up by a highly skilled and experienced SEO team. Getting your website right first time round and making sure it can work with SEO will guarantee you less hassle in the future and also decrease the risk of your business failing.

Creating a website from scratch can be a daunting prospect, but here are some fundamental questions to help you begin:

  • What is the purpose of your website? Sales? Information? Both?
  • How will people find your website? Consider integrating social media into your online business to increase the ways customers can find and contact you.
  • How are you going to monitor the results of your website? Do you have an experienced analytics consultant who can tell you where, when and why customers are converting or leaving your website?
  • Can a searching customer find what they are looking for quick enough? Is your site optimised correctly and appearing in search results?
  • What layout best promotes your content? Unprofessional looking or awkward websites are less successful.
  • Do you have images and multimedia to help to promote your products/services?
  • Do you have strong, visual, recognisable branding?
  • Are you using appropriate fonts, colours and designs to best reflect your company?
  • Are you using a good hosting company?
  • Are you using a reliable service provider?
  • Do you have powerful, unique content to add to your website?
  • Do you have an easy to remember, easy to spell, professional domain name?

There are many aspects to consider before going any further into website plans. Building a good plan and doing your homework to know exactly what market you are entering and how you are going to make all of this work online is massively important.

From a search engine optimisation point of view there are many aspects which we will take into account as to how the site comes across to the viewer, how it was originally set up and how effectively it works. We feel it is essential to integrate SEO into your website for real online success, and we can help you achieve that.

 

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Why is my current SEO not getting results?

SEO UK

SEO UK

Many businesses struggle to put an internet marketing campaign in place and make it work. Search engine optimisation is not something that can be done in your spare time. SEO takes time, knowledge and experience to really get the best for your website and compete with the major competition within your niche. We have a long and proven track record of delivering fantastic results for a great range of different companies, from a variety of industries. Over the years, our own business has grown in a huge way due to the results we achieve from SEO. Every detail and change we make have all been tried and tested so we know they work.

If your current SEO campaign is not giving you the results you’re after, these could be some of the reasons why:

  • A poorly designed and optimised website
  • The way the website was initially set up
  • Content is not relevant, powerful or unique
  • Keyword/key phrase choice is incorrect
  • Poor Internal/external linking structure
  • Pages not being indexed
  • Lack of time to put a full marketing campaign together.

Your website itself plays a very large part in your SEO campaign. It is very important to have good website design. This includes layout, usability, navigation and relevancy. Is it providing your visitors and customers with exactly what they want? Even with a great SEO plan, if your website is failing to convert because it is poorly constructed, you will not achieve successful results. If the website has been set up properly and all the html code is correct, results will come easier and faster when implementing an online marketing strategy.

With years of experience and expertise, we can help to discover any issues with your website via a website audit and then put in place a plan to correct them. Our SEO packages benefit any business looking for higher ranking, more site traffic and increased sales.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Google I/O site review session – SEO troubleshooting with Matt Cutts

SEO tips matt cutts

SEO tips matt cutts

Matt Cutts posted the site review session from Google I/O 2010 yesterday – troubleshooting a selection from the 500+ sites sent in for a little R&D following a generous offer on his blog.

With him were some fellow Googlers and Vanessa Fox, giving insights on common mistakes and problems when trying to optimise a website or page. From the funny to the ridiculous and the politically controversial, the sites reviewed threw up a lot of great advice. The video is HERE if you want a looksee, but if you haven’t got an hour to spend (I didn’t either but I let my dinner burn for the sake of blog research…) then here it is in bullet form:

  • Put text on your page! Text embedded within images, however pretty, just isn’t going to get crawled by search engines.
  • Think about the keywords people are actually going to search for, not just your goldmine chosen keyword. Don’t get obsessed about getting this one word or phrase to rank you number one – find out what users are typing in to get to your site and start to insert them naturally into your content.
  • Let viewers help – adding the option for user reviews and comments adds relevant content and keywords to your site while you sleep.
  • Utilise a variety of platforms to promote your site – social media, blogging, image and video sharing, business listings and maps – whatever is appropriate for your business.
  •  Brand thoughtfully. If you’re going to use an unrelated domain/brand name then make it brandworthy. If you’re going to use a generic/product related name then make your content worth reading.
  • It’s better to put lots of work into one singular site than spread yourself thinly across lots of different ones.
  • Display at least some content above the fold – ads, log in boxes etc are all fine, but if they’re all a viewer sees when they land on your page, they might not be intrigued enough to scroll down. We’re so lazy we don’t even want to click, so pander to our idleness, eh?
  • Differentiate yourself. Cutt’s example was M. G. Siegler’s distinctive crazy headlines at TechCrunch. Don’t be one of the masses, be a standout in your field.
  • Keep your blog software updated to avoid hacking (lots of useful advice regarding this on the vid) – you don’t want your site to be inadvertently selling Viagra or installing malware while your back is turned. And of course Google’s malware detection and fetch services were promoted to help this, which they will. In fact, Matt said it was “negligent if you haven’t registered your site at Google Webmaster Central”! So that’s told you.
  • Oldest tip in the book but here it is again: Use. Original. Content. Don’t fill your site/blog with press releases or lifted text – good content makes people want to return to see what else you’ve written.
  • Show some personality and be interesting and amusing but… there’s such a thing as Too Much Information. Don’t bitch about a competitor or broadcast offensive opinions. You’re automatically cutting off a certain section of your potential audience and it’s just not professional. (Or nice.)
  • Use related internal links. “If you like that, you’ll LOVE this” is a very tempting offer. Cutts’ example was the fact that YouTube gets a huge amount of traffic from their ‘related videos’ option – very probably more traffic than from their home page.
  • Use meta description tags wisely – they could be the deciding reason for a user to choose your site over another. Make them instructive, intriguing and to the point.
  • Don’t overfill your page with text for the sake of search engines. They don’t need a dissertation to decide to rank it highly; they want what the users want – for your site to be useful and informative.

Hope that little digested read was of help for those short on time (or who put their meals above their SEO). Anyone else kind of want them to make a Google office sitcom starring those four characters? Just me? Ok then.

(Oh, and by the way, as a little side dish, we’ll be posting about writing an awesome-fantastic-unbelievable-kickass-incredible-awe-inspiring-literary-genius-money-making blog tomorrow, so make sure you tune in for that.)

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.