JC Penney’s Black Hat SEO Gets Busted

An interesting story this week: JC Penney has been penalised by Google for implementing black hat SEO techniques to boost search results. The department store claimed ignorance of the methods used to secure top placing for various keywords, but Google have taken steps to manually remove illegal links that were bought to increase ranking. In the last month, JC Penney has dropped significantly from the being the first result for numerous clothing and home furnishing keywords, effectively being buried by the search engine in punishment for employing unethical search techniques.

At Ikroh, we ONLY use ethical, organic, white hat search engine optimisation methods to achieve our results. With diligent, experienced and honest SEO work, your company can compete with the big dogs without resorting to underhand techniques – and as a result you will stay at number one and never be penalised.

The New York Times has a detailed article on the JC Penney scandal here.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

5 Reasons you Shouldn’t Ignore Microsoft Bing

microsoft bing for SEO

microsoft bing for SEO

When using SEO, the aim is to achieve high search results which will produce the most targeted traffic to your website. To date, it still remains that Google are leading the search browser industry. However, Microsoft Bing should not be ignored as it can still produce sufficient traffic to help your business grow. Also, large investments are regularly being implemented into Bing which should see further growth.

Although Bing currently holds only a small share of the UK search market, its presence and authority are increasing. In the US, Bing usage is steadily growing, so the UK market is likely to follow soon. Here are 5 more reasons why you shouldn’t ignore Microsoft Bing:

# 1 – Currently in the US it is more beneficial to be ranked first within Bing than it does to be ranked 10th in Google. This situation is showing to be similar in the UK.

# 2 – All new PCs worldwide using either Windows Vista or Windows 7 have Bing as their default search engine browser. A massive percentage of PCs currently use Microsoft Windows as their main operating system, which allows Windows a fantastic opportunity to distribute the search engine.

# 3 – Microsoft Bing are implementing a massive new marketing strategy via a television advert campaign associated with The Simpsons. A large investment has been put into advertising Bing for the UK market, selling themselves as the “the decision engine”. This implies that they are showing an extra focus on the actual query rather than basing search results on keyword rich searches.

# 4 – Safari 5 allows the option of switching the preferred user search box to Bing rather than Google. Google have been putting a lot of their efforts into pushing Chrome and the all new browser Google Chrome OS. Could this see Mozilla Firefox (who currently supports Google) switching sides and allying themselves with Microsoft instead?

# 5 – Yahoo will also be using the Microsoft Bing algorithm. Therefore, by showing the position 1 result within Yahoo could also lead to position 1 results within Microsoft Bing. This will boost traffic that extra bit higher.

Here at Ikroh SEO, we pride ourselves on delivering a high level of success for every client. With a proven track record in all areas of online marketing we are always on the lookout for new ways to optimise search results for our clients, and track the progress and developments of the industry closely. We promise to produce the best possible results from your online search engine ranking position (SERPs). Visit us at Ikroh.com for more information on SEO UK, social media marketing, PPC campaigns and web analytics.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.