IKROH is recruiting!

SEO Milton Keynes

Are you an experienced SEO or SEM professional looking to join a dynamic and unique digital agency? IKROH is one of the top marketing agencies in the UK, offering bespoke search and social services to a range of B2C and B2B clients.

SEO Milton Keynes

We’re currently looking for an individual who has skills in natural search and sponsored listings and can stay on top of a fast-moving workload. In particular, we are looking for someone who can offer the following:

  • A minimum of 4 years working in SEO
  • SEO proposal preparation for prospective clients
  • Scheduling and meeting targets and deadlines
  • Reporting to clients and responding to their needs
  • Excellent communication and literacy
  • Excellent organisation and project management
  • HTML, CSS and current technology knowledge
  • Pay per click skills
  • Keyword research and selection
  • Analytics skills

If you think you’re the right person for the job and would like to become part of the IKROH team, get in touch with us by emailing enquiries@ikroh.com or by calling 01908 379938

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

What have the IKROH team been up to this February?

social media monitoring

Yikes, February is almost over! It’s been busy in the IKROH offices this month but we’ve still managed to get up to some bizarre and innocuous deeds, for example:

  • Steve dished out DIY advice
  • Dan’s security OCD reached new peaks when he locked Allie inside the office
  • Allie became a coding whizz overnight
  • We all ate bacon sandwiches
  • Florence (our resident office baby) laughed a lot
  • Jo got distracted by the sun outside (What sun? Oh, it’s gone again…)

And of course aside from all of that there was the usual SEO, PPC, social media, copywriting and general digital marketing wizardry that we are so very good at.

What has your office been up to this month?

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

The Value of a Full Site Audit

There are many factors that make a website rank with a particular search engine. Unfortunately, they don’t provide detailed instructions on exactly what those factors are… Google, Bing & Yahoo are the three biggest search engines and Google is obviously the biggest by far with over 70% of the search market. Search engine optimisation works to increase a website’s ranking within the major search engines in a natural, ‘organic’ way. Whilst there are plenty of books, articles and blog posts available on “how to do SEO”, you are most likely to find the information is out of date even if it was published earlier this year! Google has made some considerable changes to its algorithm this year and many of the tips that worked in the past can now actually have a negative effect.

website audit

One of the first places to start with SEO is a site audit and a technical audit. These will ensure there’s nothing within your website that could be having a detrimental effect on your search ranking position, and make it clear which areas need to be improved or changed. For example: errors on your website will have an adverse effect on your rankings, as will repetitive content. Even the speed at which a website loads will have an effect on its ranking. Google is all about the user experience and a welcome part of the new algorithm is attention to page load speed – definitely one of the most frustrating things on the web! I don’t know about you but if a page is taking an age to load then it’s very tempting to just navigate away. Let’s face it, when we browse the internet, we’re used to instant gratification and we’re impatient – page load speed is a pretty fundamental aspect of a website and users now expect quick load times.

Web audits are the ideal way to find ways to tweak and improve your website’s functionality and usability which will in turn help to raise your search ranking. A full site audit can also be the perfect starting block for a website overhaul or to kick start a new SEO campaign.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Using SEO and PPC for your Business

SEO Milton Keynes

Any kind of internet marketing needs to be factored into your business plan, tracked, analysed and adapted as necessary. Search Engine Optimisation and Pay Per Click Advertising are no exception and should be considered as an investment and offer you a measurable return on your capital – but how does it all work?

Prior to any campaign, keywords will be researched and suggested to make sure they are worth targeting. The search volume of each keyword or phrase is analysed, and using data and experience from previous campaigns, the expected ROI (return on investment) is worked out for each type of campaign. There are two main types of search advertising: natural search and paid search. Natural search comes under the title of search engine optimisation, where your ranking in search results is optimised from within your website and using content and coding. Paid search is generally pay per click advertising, using select phrases in ads that appear at the top of search results. Lost? Don’t worry, most companies employ search engine optimisation specialists to do all this for them.

SEO Milton Keynes

The team here at IKROH are SEO specialists, and we deal with all the technical stuff, leaving you to concentrate on the daily running of your business. Our aim is to make sure that your investment works for you and that your company will clearly see the financial benefits. The formula we use is simple (well, simple to geeks like us): we use your projected profit-per-transaction, and our knowledge and experience of the conversion rate. We then take a percentage of the overall search volumes for each keyword or phrase. Once we have worked out the numbers we can give our clients a realistic idea of the return on investment – and we’ll do our best to make it happen.

As a company, IKROH is unique within the UK – we tend to do things a little differently than our competitors. Ethical and down-to-earth business is the key to our success. Let me explain: we  only take on clients if they are not competitors to our current clients. So, for example, if you are a car hire company in Milton Keynes, you wouldn’t want us to also work with one of your competitors, improving their search ranking alongside yours. To us this seems unethical, and although it might be advantageous for us, it’s not in the interests of our clients. We never share information about any of our clients’ marketing activity or their company policies that are not already public knowledge – even in conversation. This is a big one that feels terribly unprofessional to us, but something you see on every commuter train every day, with businesspeople openly discussing information that should not be in the public domain.

So whether you’re a local Milton Keynes business looking for marketing help, or a national or international company wanting to boost your search ranking, book a meeting with us for friendly, realistic SEO advice.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Beat the Recession with Online Advertising

online advertising

With a worldwide recession taking its toll on the high street, internet marketing is on the rise, and fast. Experts have predicted that internet marketing may increase by as much as 20% in 2012. We have already seen the major high street retailers enjoy booms in internet sales over the Christmas period, and while ‘real life’ retail sales drop against last year’s numbers, e-commerce and has seen growth by almost the equivalent amount. In the face of this retail development, any retailer would be foolish to not invest in internet sales campaigns. The big question is where do you start? With advertising budgets already having to be split between a number of different sources, where do you spend your money to ensure you get the best results?

online advertising

These are tough questions when trading conditions are as tough as they are at the moment, and the money spent is hard to replace. Some companies have decided to cut everything back to the bone, including advertising spends but this seems counter productive. Without exposure, especially in the online world, companies soon become invisible, and there are always competitors ready to take their place… This leads on to the subject of return on investment (ROI). It is more important than ever to generate income from advertising efforts. In the past, companies were happy to advertise in local papers to ensure a local presence was achieved, even if they did not monetise these efforts. The great thing about online marketing – even for a small, local business – is that you can reach your customers for a much lower cost than a print campaign, and you will broaden your client base beyond your immediate area, so even if times are tough, you will be maximising your visibility.

There are many ways to advertise online, the biggest decision to make is how much money you want to spend on your campaign. Once you have a figure, you can then split this between different options to give you a greater reach. The good news with online advertising is that all your efforts can be tracked so you can see which campaigns are working best for your company. With print campaigns, it can sometimes be difficult to collect enough data to show how well an ad has performed, but with analytics and social tracking, every aspect of online advertising is trackable.

Social marketing companies such as IKROH specialise in running social campaigns using a variety of platforms and methods, including Facebook, where adverts can be narrowly targeted for your intended audience. You also have the option of utilising search engine optimisation with paid or natural search campaigns, or both. Around  60% of people will click on natural search links, so a mixture of both campaigns can be an excellent strategy.

The internet is a vast network, and the options for online advertising are huge. It’s best to have a bespoke campaign for your company, created by professionals with experience in both search and social marketing. Here at Ikroh we specialise in all areas of internet marketing, so if you need any help or advice please contact us.  We are happy to discuss your requirements over the phone or face-to-face over coffee – we only use ethical SEO methods and will always tailor our strategies to best suit your business and your budget. We work closely with international, national and local companies, including many businesses here in our home town of Milton Keynes. For specialist Milton Keynes SEO, social media marketing and internet marketing services, why not book a meeting today?

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.