“Ikroh Loves…” Cultured Mario, Excessive Screenage and Tweety Stats

We’re fully into <shh, don’t jinx it> summer now. Feeling a lot of worldly love for the sunshine, bbqs, wearing flip flops – oh – you’re stuck inside, working? Sorry. If you’re chained to your computer, this week’s selection of “Ikroh Loves…” might cheer you up.

There are lot of these banging around YouTube, but this one’s a doozy. The thinking man’s soundtrack accompaniment:

And if you don’t have time to play Mario all day (ahem), then how about making work a little more pleasant with one of these opulent work station configurations, catalogued by Web Design Ledger?

Ever wondered what life was like before Twitter? What percentage of tweets are pointless babble? The peak days of the week for RTs, spamming and genuine conversation? You HAVE? Oh, well then this will be perfect for you – here’s hubspot’s Ultimate List of 100 Twitter Statistics. Knock yourself out:

Have a splendid week, from Ikroh.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Putting Social Media Marketing into Practice

social media marketing strategy

social media marketing strategy

So you realise it’s something you should be doing for your business. You know about Facebook and Twitter, you’ve heard of Reddit and Digg, you’ve got your last holiday photos up on Flickr and watched clips of pandas sneezing on YouTube… But how do you actually put Social Media Marketing into practice for your business? Where to start and what’s best for you?

Well, obviously, our first suggestion would be to come to Ikroh and let us do it for you, but out of the kindness of our hearts, here are a few free pointers:

#1 – Have Clear Goals: What are your goals and targets for Social Media? Do you want it to become a major asset to your company, a strong aspect of your marketing campaign or just a handy forum for communication with customers? Get these straight in your mind and start off with a firm foundation.

#2 – Use it Appropriately: Work out which platforms are going to be of most benefit for your business, and for what purpose you wish to use them. Don’t create five identical pages that just rehash the same old info – make use of the variety available to you. For example: Facebook for announcing promotions, Twitter for customer services, YouTube for advertisements or Slideshare for presentations.

#3 – Target the Right Audience: Who is your primary demographic and what is the best way to target them? What will appeal to your target audience most? Community based discussion? Technical support? Humour-laden tweets? Generous competitions? Monitor, audit and research. Work out what kind of information your customers are going to want to know, and how to get it to them most effectively.

#4 – Work Efficiently and Effectively: Be realistic about your resources and capabilities. How much Social Media Marketing can your company realistically implement and maintain? Social Media is not a one-hit-wonder. It’s set within a constantly shifting, changing world, and you need to stay on top of current trends, differences in public opinion and new additions to its ever-growing network. Content needs to be updated regularly to keep from becoming stale. Give yourself a viable target and then try to exceed it!

#5 – Innovate, develop and engage: Always push forward to create new interest, keep your existing viewers hooked and stand out from the crowd. The most successful Social Media Marketing campaigns have been those that draw customers in with inventive ideas, make them want to be a part of the brand and share that information with their friends. You need to create a network around your company that will continue to grow.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Social Media Strategies – Why Should I Have One?

Social Media Strategy

Social Media Strategy

Well… it’s the next big thing, doncha know? It really is. Social media is currently unavoidable and is causing a storm in the marketing world. You can either stay in the dark ages or you can get with the times, and judging by the very real and impressive results some companies are getting, we would recommend the latter.

But there’s no point jumping on the bandwagon in a keeping up with the Jones’ kind of way. One of the reasons many strategies fail is because a company gets impatient, doesn’t take the time to think objectively about what they want to achieve and how they intend on doing it, then quickly lose focus when they don’t get the results they expect. Others become a little too obsessed with their Twitter interactions and forget about the actual work… As Buddha suggests, “Take the middle path.”

A good social media strategy requires a lot of thought and planning – you need to think about your goals, you need to include your entire company when embarking on this relatively new route to market, you need to prepare content and set aside time to put your aims into practice.

Because we all like a good list of top tips, let’s put it like this:

#1 – Social media is a MASSIVE opportunity for building your brand. Massive. MaHOOsive. Imagine a whole network of people orbiting around your business, getting included in the processes and feedback of your ideas, providing free advertising for you through the phenomenon of word-of-mouth, making your company into a familiar brand. Now, it won’t always work like this, but the opportunity is there. You can make a dent in your visibility and increase the stretch of your marketing campaign’s arms by reaching the largest amount of customers possible through the various platforms of social media – a reach that is incomparable to what you have been doing before.

#2 – Social media has a place for everyone. Where do you belong? Well try out Facebook, Twitter, Digg, Reddit, Del.icio.us, Scribd or a gazillion more of the social media platforms out there. Have a good browse, there are many subject specific niche sites which may focus your results more effectively, such as Hugg (ahhh) for environmental issues, Kirsty for fashion and design, Sphinn for search and interactive marketers, Tweako for guides and tutorials and Autospies for, you guessed it, everything automotive. And there is a ton more if you just look – some are not very well publicised, some are not very active, but hey, it’s up to you to find the best forum for your content.

#3 – Social media is a cheaper alternative to traditional advertising. It takes narry a penny to set up accounts for email, a blog, or any of the sites listed in #2. It takes man power and man hours to manage, but very little, if anything, to maintain. There are tools to help things work more smoothly and integrate all your different areas of networking which charge for services, but it is possible to run a social media campaign for next to nothing. You are reaching your targeted demographic (and beyond) for the price of your broadband…

#4 – Social media allows you to see what your clients are saying about you. It’s no secret that posting certain opinions on social media sites has got people into trouble with bosses, spouses, friends and the law, but a bit of honesty is extremely healthy for marketing. People hang up the minute they realise there’s a market researcher calling, yet they’ll freely publicise their opinions on products and services online. In fact, most people jump at the chance to give their two pennies’ worth. As long as you respond to bad feedback in a productive and professional way, you can use this information to increase your offerings based on cold hard facts, and end up giving your customers exactly what they want.

#5 – Social media makes us all equal. Social media has a great levelling power. If you’re a little local business, trying to branch out into the big bad world of the web – great, you can achieve much wider popularity than just advertising in your home town, doing what you do best, providing great personalised services. If you’re a fat cat company, struggling with a public face like a blank wall – great, you can interact with your customers on a personal level, make yourselves accessible and friendly and show the world you’re not just a corporate suit. The fact that everyone from your little niece to your doddery granny is getting online and getting involved with social media means that everyone has a voice, and everyone has an opportunity to be friends. Ah, isn’t that nice? Now go sell yourself.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

What is a Click? What’s an impression? And why are they important?

ppcAs far as Google AdWords is concerned, a click happens when someone sees your Pay per Click ad and clicks on it. An impression occurs when someone enters one of your search terms into the search engine, and your ad appears.

This difference is crucial as you aren’t charged for an impression, even though the person searching the internet may have seen the ad. You are only charged for actual clicks. If you are targeting the right keywords, and your advert is correctly worded leaving potential visitors in no doubt about what you offer, this means that you can be sure the people clicking through to your site are interested in your product or service. You already know they were searching for one of your keywords, and as your ad explains it further, effectively your site has less work to do to convert that visitor to a customer.

Even though you only pay for each click through (Cost Per Click), it is important to keep track of the number of impressions, as well as the number of clicks. If you have a consistently high number of impressions with a low number of clicks, you may need to rethink the wording or placement of your ads. Adjusting the time of day it appears, specifying a longer keyphrase, or rewording your ads can help boost the click to impression ratio.

Ikroh SEO

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.