Facebook seems to be targeting high profile individuals to add value to its advertising revenues. We have a strong feeling that Facebook will soon be an even better place to generate business as they have snagged yet another executive from Google. Grady Burnett, who led Google’s AdWords business to great success is the latest to move over to the global social networking site.
Over the past year we have seen a large increase in clients utilising Facebook’s ad space. So the big question is when will Google look at trying to obtain shares again? Microsoft currently have an interest of 1.6 per cent stake which sounds small but when you consider the company has an estimated value of $3 billion, it sounds like more of a good deal….
Moving forward we can see Facebook becoming a strong alliance for search companies like us to help our clients generate new business opportunities. It’s certainly one we’ll be keeping our eye on.