Social Media Marketing

What is social media?

Social media marketing is a very fast growing area which has become heavily populated with major companies taking part worldwide. Social media marketing is also commonly known as Web 2.0 or SMM.

Getting Started

Most social media websites provide a free service. Therefore not only will you be involving your company in a top marketing strategy, it will potentially lead to one of the most cost effective strategies for returning results.

Some of the most commonly used social networking sites are:

  • Facebook
  • Twitter
  • Myspace
  • LinkedIn
  • Digg
  • YouTube

Social media gives another dimension to relay important information across to a large audience, to boost traffic to your website and in turn boosting sales. Some of the content normally used to market through social media are:

  • Promotions
  • Pictures
  • Videos
  • Statistics
  • Interesting stories
  • Breaking news

What impact can social media marketing provide a business with?

The most important aspect of any online business is providing your website with a high level of visibility. Over the past year it has been evident that online marketing is increasing in volume, providing more power and overtaking both radio and TV advertising. For this reason, social media marketing is becoming a fantastic way to produce back links to your website, which is a great way of increasing your SERP’S (search engine ranking position).

Social media will also benefit a company in other ways as you will have an opportunity to aim all your information directly to your key audience. You can also build better relationships, trust and make it easier for customers to provide feedback helping you to grow your company and provide a better level of customer service.

Social media is also proving to have a huge impact on search engine optimisation. Without providing your site with both visibility and traffic your online business is not going to be very long lived. By choosing to use both SMM and SEO your company will have more opportunities to grow, thereby maximising your ROI.

Over the last few years Social Media Marketing has been a rapidly growing area. With so many people turning to social networking sites it has developed and become arguably one of the most powerful forms of marketing today. Social Media is another great way of building links, providing extra long term traffic to your site and increasing your search engine rankings.

Social media is in its own way an art; it isn’t something that happens overnight. By investing the time around social media and keeping unique quality content regularly updated, the returns can be spectacular.

Tuesday Twitter unveiled its new ad platform

Tuesday Twitter unveiled its new ad platform. This is something we talked and blogged about when Twitter was taking off. This is going to be a very interesting time for this company.
We will keep you posted once we have fully analysed this ad platform.

What is Real Time Search?

Real time search acts as soon as you have thought and typed something. The result will appear in real time straight away with practically no delays. Real time search is based around social media networking sites. With real time there is no need to refresh a page to see extra information, it is updated and refreshed automatically.

When a word or phrase is typed into Google’s search engine, a list of results will be shown in real time for your chosen word or phrase. The information which is shown is from other people on the web discussing in ‘real time’ about the same subject.