What Makes a LinkedIn Company Page Successful?

Over 3 million businesses have created Company Pages on LinkedIn, showcasing over 1.275 million products and services to customers and business connections. Does your company have a LinkedIn page yet? And why should you make one?

LinkedIn has presented details of some of the most successful Company Pages in the infographic below (including essential information about the amount of ‘ninja-related’ pages, obviously), and while some of the stats could be seen to be grasping at straws (hottest and coldest location, anyone?), there are some interesting insights into what comprises an effective LinkedIn Company Page.

LinkedIn company pages

LinkedIn named Mashable as having the LinkedIn page with the most engagement, though since its target audience are regular users and advocates of social media, perhaps its stats show a skewed vision of the capabilities of a less internet-related company. The most useful stats, however, show which updates perform the best with users, centring around interviews, behind-the-scenes looks at businesses, and company branding. Next on the popularity list are posts concerning career opportunities. Then we have tips and how-tos, best practice guides, fun facts and quotes. LinkedIn certainly leans more towards B2B than other social media outlets but nonetheless a personal approach still seems essential in engaging with followers on the platform.

The business network also recently unveiled a new feature which allow users discover who has viewed their updates – statistics which will help determine how different posts perform with contacts of different ‘degrees’. Similar to Google Plus’ ripples, the tool can assist users to track posts and adapt marketing strategies accordingly. It can also help to forge new connections with followers who engage with different updates.

What makes your LinkedIn profile or page tick? And how do you engage with your followers on the business social network?

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

How to Develop a Kickass Social Media Strategy

social media marketing strategy

 

A good social media strategy is grounded in your company’s short term and long term goals, focused, adaptable and engaging. Developing a kickass strategy for your business can be a steep learning curve, so be prepared to tweak and adjust your campaigns as you go, and learn to interact with your followers and customers in a way that strengthens your brand. Here are a few fundamentals to help you to build a solid social media strategy from the very start:

  • Link your website with social media – Customers should be able to easily get from your social media pages to your website and vice versa without needing to search for more than a second or two. Integrate social media into all your online activity and create your own mini web.
  • Focus and specialise  – It’s a waste of energy to try to spread yourself over too many social sites, and your audience are likely to congregate in one or two areas anyway. Focus your time and your budget on the places where you can really make an impact in social media.
  • Re-target existing and ‘almost’ customers – Use retargeting techniques to convert customers who have already shown an interest in your products and services using targeted ads, social media, and email marketing.
  • Use images and video  – Multimedia content is far more viral than text. Source high quality images and videos for your social media posts and encourage clickthroughs. Post your own content on YouTube or Vine for an extra boost.
  • Stay relevant – Respond to news and current events with your content, and keep track of keywords and mentions that relate to your company and your products.
  • Create original content  – And make it regular. Fresh, unique content not only helps your search ranking, it encourages followers to keep visiting your social profiles or your blog/website for new posts.
  • Interact! Social media is… well, social. Make sure you are on top of all your interactions, responses, complaints and enquiries. Nothing’s a bigger turn off in social media than an inactive account.
  • Use email – Email newsletter recipients are more likely to share content via social media than a casual follower on your account. Embed social buttons within your email marketing and encourage social followers to sign up for a newsletter.
  • Show off your brand  – At the end of the day, social media is a great opportunity to show the world what your company is about – give followers a sense of your personality and your style and make genuine connections to create a feeling of community around your brand.

So go forth, have fun, and enjoy the fresh approach of social media – you never know, it might even help to shape your company for the better.

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Two Thirds of Businesses Plan on Increasing Digital Technology Budgets for 2013

digital marketing Milton Keynes

Is your business taking advantage of digital marketing technology to boost sales and increase online visibility? According to a recent report on marketing budgets that looked at over 800 companies, mostly from the UK, 71% of businesses plan to increase spending on digital marketing technology during 2013. Just 3% went the opposite way and said that they would be decreasing their digital technology budgets this year.

The main areas for investment were in analytics and content management systems, social media management systems, email platforms and paid search advertising management. All these elements make up a solid core for a modern digital marketing strategy, and it’s exciting to see that businesses are acknowledging the importance of a coherent and professional approach to online marketing.

Web analytics, business analytics, and CRM systems are essential for the management and collating of data, including social media data, and help businesses to formulate new marketing strategies and adapt existing ones to optimise their success. Social media, email marketing and PPC are all valuable additions to digital marketing strategies and require professional management in order to perform beneficially. In view of this, over half of respondents said that they intended to take on new digital marketing staff, though data from other agencies suggest that this number is realistically more like 75%.

If your company is in need of a digital marketing boost this year, IKROH can help. We offer professional search marketing, social media management and a range of other marketing options to help your business boom online. Get in touch to discuss your needs and let us create a bespoke service just for you.

digital marketing Milton Keynes

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Innovative Marketing – No One Can Resist a Big Red Button

If you came across a big red button saying “Push to Add Drama” in a quiet pedestrianised square, could you resist? This was the premise for the interactive ad campaign of Flemish HD channel TNT. We won’t ruin the surprise by telling you what happened next – you can watch the video below – but the innovative marketing strategy won not one but FIVE gold medals at the 59th International Festival of Creativity at Cannes, with the viral video becoming the second most-shared commercial on the internet worldwide.

We love this ad, not only in the way it’s staged and executed, but in particular the way in which it entices its audience in an irresistible and innovative way. And if you think about it, all the best marketing plans do… When you’re constructing your own adverts and marketing content, put yourself in your customers’ shoes. As consumers and audience members, what do we want? We don’t want the hard sell, or a convoluted series of requirements to get something ‘for free’. We want to be entertained, shocked, impressed and informed. We want to be given something for nothing, be it a couple of minutes’ of fun, or a genuine freebie that makes us buy into the brand behind it.

So next time you’re putting together a marketing campaign, top of your list should be how to get your customers to “push the big red button”…

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Why social media matters for successful B2B

Many B2B companies have been slow on the uptake to integrate social media into their marketing strategy. Even though most internet businesses appreciate the benefits of search engine optimisation and web analytics, it seems that the B2B crowd have been tentative to invest in social media. Perhaps it’s a case of not understanding how social media can fit into a B2B world – commercial and B2C companies are embracing social media marketing with open arms, and with successful and positive results, but it’s often difficult to see how a B2B company can utilise social media to a cost-effective degree.

However, it seems that B2B companies are catching on – social media marketing budgets are slowly increasing, and are predicted to double by 2012. Currently, social media marketing budgets make up an average of 3-7% of B2B budgets, and the main reason for reluctance lies in measuring ROI. What many businesses fail to realise, however, is the power of social media does not necessarily translate into hard figures; social media is a method to build your business online, to increase your brand strength and your reputation, to promote positive word-of-mouth and create worthwhile relationships with clients. All these attributes bring success to your business, even though you may not be able to put a percentage next to them on a spreadsheet…

Every customer, whether consumer or business-based, begins their journey to an online purchase with a search. They google, research, browse, read reviews and compare prices. Nowadays social media has become an integral part in the journey to purchase, bringing their peers into the mix, asking advice, comparisons, opinions and experiences. Whereas in simple B2C business, the customer’s aim is generally a product, in the B2B world, clients may be looking simply for information, a solution to a problem or a specific service. This, however, makes social media no less important in that process – in fact, it may be even more imperative to B2B success, since the majority of a B2B company’s client-base are long-term and recurrent customers. The relationship matters even more in B2B, and social media is making the creation, development and maintenance of quality and trustworthy business relationships easier and more efficient.

Your clients are looking for answers and long term support and service. If they find relevant (and free) content on your website, your blog, your social media profiles; if they find out that you are attentive to your customers and communicate freely and frequently through social media; if they decide that your company is transparent and your reputation is excellent on the basis of peer recommendation, then they will choose you over another identical company that lacks the social media presence you have.

Social media for B2B is not just about sales. An increase in sales should be a product of your social media efforts, but it is not the sole aim. Along with your services, you should be providing your clients with solutions, free information, advice, experience, connections, great customer service and long-lasting personal relationships. If you want clear-cut ROI stats, you can use analytics to track how and where your customers are sharing your content, and how much traffic you receive from social media platforms, but these figures will not reflect the complex and diverse effects social media has on your brand, your company and your reputation. Only time will show that.

The internet today is vast, and so as consumers and business owners need to utilise social media to find the best deals and forge the most successful business relationships. We graze on information, we follow a trail via search and social media until we find what we need… It’s up to you to ensure your business is at both the beginning and the end of that trail:

* Use SEO to achieve high ranking results and have your website appear at the top of a relevant search, therefore placing yourself at the beginning of a customer’s purchase journey.

* Use social media marketing to secure trust and approachability and end up as the final and definitive choice, therefore placing yourself at the end of a customer’s purchase journey.

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.