To Pin Or Not To Pin?



The social media site Pinterest was launched five years ago, and it became an instant success. Its site appealed particularly to women, however men are increasingly being drawn into the site and Pinterest is seeking to encourage more men onto the social media platform.

Pinterest is used for a multitude of different purposes; some use it to indulge in and learn about hobbies, some to plan holidays and family meals, and some for health and fitness, whilst others access it for gardening ideas. The times of year see shifts in interest, which relate directly to many of these pursuits.

Pinterest is now a serious contender for the mobile social platform, alongside Facebook, Twitter, Linkedin, Google and Youtube. However, because of its bias towards women, Pinterest is now trying to address the balance by making subtle changes. They’re seeking to increase the search functionality by appealing to a wider audience – possibly reaching out to a more masculine audience in the process.

Particularly in the USA, female Pinterest users far outnumber male users, and by encouraging a wider scope for advertising (for example, changes in the way culinary pursuits are portrayed) Pinterest hopes to pull more male users in.

It is not only content that women and men seem to enjoy differently, but also the way that an image is presented. Men seem to enjoy video content more, whilst women will ponder the still images.

Businesses, while not placing direct adverts, use the site to pin images which have links to their sites – Etsy is the number one example of this. Although only 8% of the pins come directly from them, they are constantly repinned by users who enjoy their products.

By setting up a verified business account, businesses can use the site more effectively and watch how their products are performing. Pinterest analytics provide ongoing information as to what appeals to people, how images are attracting initial attention, and what and how much gets repinned. This in turn allows the business to understand which items to focus on and how it performs on the social media platform. Customers can be fickle, so to enable a business to keep track of the waxing and waning of its products, the changes in taste are indicated. This will show whether it’s time for alteration or amendment, and the business can then redesign its site, if necessary.

Social media promotes a stream of information, and Pinterest particularly encourages intelligent use by businesses, and whilst seeking to redress the male and female balance of its audience will enable more businesses to achieve an increase in sales and services.


The term ‘Catfish’ is becoming more and more well known across the web all across the world. Up until a few years ago, people would have assumed the word Catfish was the actual fish, however, Catfish is one of the most popular terms used across the social media networks.

A Catfish is someone who creates an online fake profile in order to draw someone into an online relationship. This person takes another persons details and photographs and uses them as their own. The images used are usually that of another who tends to either be a model or a very attractive person in order to lure people into an online ‘fake’ relationship.

The rise in people ‘cat fishing’ other people has risen significantly over the past couple of years, especially since the use of social media is rising increasingly. The fact that someone can easily take your profile picture and details off the internet within a matter of minutes, and create a fake profile based on your information, is quite frightening. We believe that stronger systems should be in place in order to stop other people from taking your information online and using it as their own.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Facebook – Lost & Found

Many people see Facebook as the biggest social media networking site. People from all over the world use it to connect with their friends, check up on the latest trends and some simply use it to play games. However, more recently Facebook is being used to help connect lost relatives and friends from all over the world.

According to recent reports, Facebook is the first tool people use to try and find their lost relatives. Thanks to Facebook’s search tool, you can look up any person in any country to see if they match any details given. Although this may seem a little bit creepy, it’s important to remember that privacy is becoming a number one priority on Facebook, and each user can choose exactly who can see what on their profile.

Although there is much debate as to how much privacy Facebook offers, the fact that people can reunite over a system that’s free to use is extremely innovational.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Facebook Experiment

Facebook is under fire for recently conducting an experiment on its users without their knowledge. According to recent reports, Facebook carried out the psychology experiment on over 700,000 users without their knowledge or permission.

The experiment took place in 2012 for one week, and involved adjusting the way users see their newsfeed, and whether the adjustments made significantly changed their emotions. The experiment was conducted in collaboration with two large US universities to find out whether “exposure to emotions led people to change their own posting behaviours”. The experiment has recently sparked major backlash across the web due to the fact that Facebook conducted such an experiment that affected users emotionally and mentally without their knowledge.

Quickly after the experiment was made public, Facebook issued an apology to its users and anyone who may have been affected.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

New Facebook Business Page

Facebook have developed a new page design for business accounts. The new design includes changes to the news feed, timeline and notifications panel. Unlike other social networking accounts, Facebook have slowly implemented the change on Facebook and have given the users the option to make the switch between the two, with plenty of notification of when the change is happening.

The new Facebook timeline has been designed to make posts look more consistent on the news feed, and is now all included in one panel on the right hand side, instead of two panels taking up most of the page. The left hand side of the page now showcases locations, photos and applications, basically everything that with situated at the top of the page below the Facebook timeline.

We have pretty neutral feelings about the new change on Facebook, but we can’t help but think that if something works well as it is, why change it? The only drawback is how the new timeline photo appears on the page. Your company name and type of business is situated on top of the timeline image, meaning companies have less creative rights to showcase their core values in their timeline image.

We’re sure everyone will get used to this new change, we just hope that it doesn’t change again in the near future- not everyone is comfortable with change, even if it works well, especially in social networking.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.