The Apple Watch – Productive or Distractive?


The advent of the Apple Watch has been greeted with much enthusiasm and excitement. Hailed by many as a new era in the world of communication, it shrinks distance, time and relationships to an ever more manageable timescale and inevitably has an ongoing impact on business.

Whether it will be an asset or a disadvantage is entirely up to the user.

The tool which is designed to be used easily, discreetly and instantly, whilst causing the least disruption to busy meetings or the general workplace, can also, in some cases, be the cause of loss of focus and inevitably a loss of productivity. Basically, the issue boils down to one’s own personal sense of discipline.

Whilst the Apple watch can be used to check markets, liaise with work colleagues, and observe production, it can also alert the wearer to social media with chats, messages, emails and other notifications. Unless one has a fairly strong will, these things can be distracting and cause a change in the line of thought. It can take up to twenty minutes to get back on track, and that means loss of productivity which can be material, mental or both.

In terms of business efficiency, the Apple watch comes into its own by enabling quick changes of plan, along with rapidly alerting the wearer to different management decisions and so facilitating an instant response to any changes. Adjusting work flow can enable increased productivity, with time lapses becoming a thing of the past.

Inevitably, the app market will expand to enable the Apple watch to be used in place of a host of gadgets or key cards, for tasks such as paying bills more easily, checking in at hotels, etc. Health apps will also monitor the body, but will they actually change our behaviour as to what we eat and how much we exercise?

The Apple watch could save money, time and maybe even lives….but somehow we will have to resist the distractive element so we can use it beneficially and to its maximum potential.

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