Following its recent IPO, Twitter has announced that it has opened up advertising for UK small businesses on the social platform. Its self-serve advertising system is now available for small to medium enterprises (SMEs) outside the US for the first time. Previously, only larger companies which had a working relationship with Twitter were able to buy ad space but now, “If you can Tweet, you can advertise on Twitter,” as Twitter product manager Ravi Narasimhan put it.
“All you need is a Twitter account and a credit card. You’re in control of your ads, the audience you want to reach, and of course your budget. Best of all, you will only be charged when people follow your Promoted Account or retweet, reply, favorite or click on your Promoted Tweets. You are never charged for your organic Twitter activity.”
The self-service advertising platform works in partnership with O2 in the UK, offering monitoring tools and support for SMEs to set up and run their new Twitter ad campaigns. You can even grab an extra £50 of Twitter ad credit by signing up for the O2 tool.
Ben Down from O2 explained: “During conversations with our small business customers we are often told that what they really need is advice to understand how they can use platforms like Twitter. We believe that it’s our responsibility as both a large corporate and a digital services company to guide them. That’s why we are investing our time, money and expertise in this new social insights platform.”
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