The Battle of the Christmas Ads

Which is your favourite Christmas TV ad so far?

The major UK retailers have released their latest seasonal campaign, with an interesting selection of approaches – from the John Lewis animated tale to Sainsbury’s Christmas in single day… With retailers spending almost £400 million on advertising in the festive season, a greater proportion of this budget is being allocated to online marketing, according to market analyst Nielsen. And sensibly so, with rising numbers of online shoppers foregoing the Christmas rush and getting their Christmas lists sorted online – including their food shopping.

Whether you love ’em or hate ’em, Christmas adverts have a habit of sticking in your head – it doesn’t quite feel like Christmas until that first ‘holidays are coming’ ad from Coca Cola…

One of the few exceptions to the rule is Next, who focuses its spending on its infamous New Year sale, starting at the crack of dawn on Boxing Day.

Watch some of the main contenders below and let us know in the comments which one captures the spirit of Christmas (or should that be commercialism?!) the best:

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