Need help choosing a memorable hashtag for your Twitter campaign? Twitter has just released a handy little flow-chart just for you. Work out the best way to encourage followers to use your hashtag by:
- Adding value to existing conversations
- Creating interest around your brand
- Providing incentives
- Amplifying your reach
- Working alongside promoted posts and products
- Incorporating other social platforms and multimedia
- Associating your hashtag with topical subjects and news
If you’re going down the wrong path, the flowchart can get you back on track, as well as providing a few tips and suggestions for other ways you can develop your campaign.
So get into the flow and get your hashtag trending!