At its heart, Search Engine Optimization is incredibly simple: more visitors; more sales; more profit.
The great news for you is that the benefits of SEO can be huge, and it can even reduce your marketing costs. See our case studies to find out more about the excellent results we gain time and time again. All this combines to ensure our clients continually come out on top.
80% of visitors to Google use the natural / organic listings rather than the Sponsored / Adwords listings. By ranking in the top of the Google natural rankings you will see far higher click through than with their Adwords and, even better, these clicks are free! After that, it stands to reason that the more people who click through to your website (with its newly optimised content), the more conversions you will get.
It stands to reason that the more people who click through to your website (with its newly optimised content), the more conversions you will get. Search engine optimization is that simple: more visitors; more sales; more profit.
Ethical search engine optimisation, in short, is to follow guidelines and accepted standards to search engine optimise a website. This means we don't use any tricks or cheats that are sometime employed by "Black Hat" practitioners. The end result of ethical SEO is a stronger positioning that is much longer lasting, and can withstand frequent changes made to algorithms.
Black Hat optimisation on the other hand, uses optimisation strategies that can sometimes result in faster results, but are rarely long lived. Some Black Hat strategies can result in being penalized, or even permanently banned by some major search engines and directories.
Organic SEO placement in search engine results means that the site naturally displays well in search results. With no need for paid inclusions, Pay Per Click advertising, or sneaky tricks often employed by black hat SEO practitioners to try to fool the major search engines.
A website that has good organic placement is likely to be more stable in its long term search engine positions, with less likelihood of position changes due to new algorithms, which are frequently applied by Google, MSN and Yahoo.
We continually strive for strong organic placement for our clients.
When a website is designed or modified so that it is more visible to the search engines, it is known as organic search engine optimization (Organic SEO). Ò66% of website owners say SEO is best for driving traffic to their websitesÓ - DMA
A professional search marketing company like Ikroh starts an organic SEO campaign by establishing specific keywords that relate to the company's products. Once the most effective keywords are chosen, content is developed in relation to those keywords.
This has two effects. Firstly it ensures the page is relevant for visitors, so they begin to trust the company and are more likely to purchase its products or services. Secondly the search engines will judge it to be an appropriate page to return when someone enters one of those keywords. When the content has been optimised, Ikroh applies other techniques to ensure that the content is found by the search engines. The outcome we are always aiming for is a first page listing in the search engine results pages.
More search engine users visit natural search engine listings than paid listings, so it is crucial for companies to optimise their website so they can be listed within the top search results of the major search engines. The web is estimated to contain a staggering 30 billion web pages, and is growing every day. Search engine optimization (SEO) is now vital to ensure the maximum number of customers reach your website before your competitors' sites. A strong, continual SEO campaign will heighten your brand's visibility and generate a fantastic Return On Investment.
Ikroh is 100% ethical and transparent in its approach to using natural organic SEO to achieve the best possible coverage for your website on major search engines like Google, MSN and Yahoo! We never use Ôblack hat' methods which are likely to get your website blocked from the search engines Ð Ôsand-boxed'.
No search engine marketing campaign should be without spider-friendly, third party tracking. Your company will instantly know how long prospects stay on each page, where they surf, how they surf and if they're a repeat customer. You can even track this information through to an eventual sale!
No, it won't affect your rankings, but it wouldn't hurt to leave your site up on the old host for about a month. This ensures that the DNS propagates across the Web and that the search spiders are indexing the pages at the new host. Once you see the spiders in your log files at the new host, it should be safe to take down the site at the old server.
We have had clients calling us saying they have had calls from companies claiming to have a special relationship with the search engines. They have been told that their site will be placed in the first position on all of the search engines for X amount of money.
Most likely this company is simply buying the sponsored Pay Per Click advert spots and will then resell them to you with a high markup. Nobody has a "special relationship" with Google, and you can't buy your way to the top of the natural results.
For every pound spent on goods in 2007, 15 pence was spent online, pushing annual electronic sales to £46.6bn. If your website can't be easily found, you are missing out on your share. Ensuring your website is search engine optimised is more critical than ever before.
Search Engine Optimisation is an ongoing process; typically you can start to see results from six months for organic growth and instant results with Pay Per Click.
E-commerce SEO is our forte. We take pride in achieving top ranks on search engines for all our e-commerce projects. Optimisation ensures that customers ready to buy your products find your e-commerce website rather than your competitors' sites. With an e-commerce site it is important to not only entice customers to visit your website by being competitive (in SEO terms) for your keywords, but also ensure that your website is designed with conversions in mind. You don't want customers using your site to research the product, only to buy it elsewhere. You want them to see the product on your site and decide to buy it from you. You may think that it is only the price which influences this, but there are many factors which a customer takes into consideration, consciously and unconsciously. We use our knowledge of customer behaviour to help ensure that each of your product pages promotes conversions.
Having an online catalogue full of quality products is just the first step to success. By having your entire catalog optimised, both your best sellers and infrequent sellers will have a greater chance of being found by the person who is ready to buy.
Every product and every product category is optimised to achieve top rankings on all the major search engines (Google, Yahoo, MSN). Whether a prospect is looking for your product name, part number or product category, your website will achieve high rankings in the search engines. In addition, we put special emphasis on your high margin products and new products to maximize profitability.
Speak to one of our Search Engine Optimization Consultants today and discover how SEO can put your website first by calling us on +44 (0)1908 379938. Alternatively, send us an enquiry online! We'll discuss your search engine optimization needs and requirements with no pushy sales pitch and no obligation to buy.
SEO has a massive significance for any online business looking to better the way a site works and build a far larger traffic rate. Increasing a website's traffic rate has a large impact on maximising overall targets and improving the site's reputation.
With so many different online marketing strategies Blogging is slowly being seen as a little bit outdated. However, it still proves to be one of the most powerful ways of marketing a company and is definitely still a growing area.
The use of the NOFOLLOW attribute on HREF elements is widespread and is often applied to blogs and other web resources that have largely user generated content. This makes sense as it discourages blog comment spamming and highly devalues the link.
This is something that we've just spotted here at Ikroh, and it definitely caught our eye in the Search Engine Results Page, so we wondered what everyone else thought. What had we spotted?
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