Search Engine Optimisation is no longer as simple as how many times your keyword appears on a page. Now your text must put the needs of the reader first - copy which has been stuffed full of keywords is difficult to read and does nothing to excite the interest of a potential customer. Ideally the content on your site, and any other publications, has multiple goals to achieve:
It is important that all the content of your website is well written and relevant. Relevance is absolutely critical if you want your website to appear on the first page of Google. Ikroh's copywriters will carefully craft each page of your website to include the right keywords in the right places so that it is relevant for both visitors and search engines. This relevance will win you a good reputation on the internet resulting in more inbound links which increase your ranking with the search engines.
The pages people land on when the search engines send them to your site need to be relevant to whatever they were searching for. Sometimes a page can be very well written for the search engines, but doesn't quite give the visitor the information they were actually searching for. This is even more important in pay per click campaigns when every click costs you!
One of the ways to increase your visibility on the internet is through press releases which send traffic towards your site and push you higher up the search engine rankings pages. Press releases are a vital tool of search engine marketing, letting people know about your company, products and services, and encouraging the creation of inbound links.
You should be producing articles for the same reasons as you should be producing press releases, but they need to be written from a slightly different angle. While press releases can be shamelessly self-promotional, this is frowned upon in article writing. Articles should tell your customers and potential customers a bit more about a service you offer, or the industry you work in, and should be written from a less biased standpoint.
A blog is a brilliant way of ensuring your site always has fresh content bringing visitors and inbound links to your site, but perhaps you don't have time to set one up for yourself. Let Ikroh do it for you...we'll even regularly write something for it if you can't find the time!
For further details please see our Business Blogging Section.
You may think that your carefully crafted words are perfect, but you'd be surprised how often you will miss a mistake in text you have written yourself (you'd be even more surprised that big named websites often have mistakes on their sites!). Mistakes can distract the reader from the message and even put them off using your company. Ikroh will proof read a PR release, an article, a page of your website, or even your whole site, checking the spelling and grammar, usability and navigability, as well as ensuring it is visitor and search engine friendly.
For further details please see our Proofreading Services Section.
