Filtering It Out

You’ve probably come across the term ‘filter’ when talking about images, but for those who haven’t experienced it, choosing a filter on one of your images can be quite a difficult decision to make. It depends entirely on what ‘vibe’ you’re going for, and what suits the image best.

The term filtering was mainly used at first in Photoshop, however it’s becoming more popular in terms of Social Media Networking, in particular by the popular Instagram app. Using a filter on an image can instantly add an exciting look to an otherwise mundane photo. It all depends what your theme and vision for the image is.

Yet again, we’re going to cover the concept of ‘storytelling’ within websites. Having a background that’s just entirely one image is extremely effective and striking to the viewer. Ensuring that this works effectively entirely depends on what image you chose to incorporate, but also what effects and filters are going to filter the image. If you’re going for a vintage/retro vibe, you’re probably best lightening the image and fading the colours in it, making the image seem older than it actually is. Whereas if you want to make the colours and the objects in the image stand out, it’s probably best to enhance the contrast levels, and have a play round with the hue and colourings. A black and white effect is great for enhancing various levels of light within a photo, and it’ll always be seen as a ‘classic’ effect.

So, next time you have an image you quite like, look into the image deeper and decide what’s best for you, and your image…and have a play with some filters!

 

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Do you get your news from Facebook?

Facebook news

For many people, their first port of call on the internet is Facebook, so it would follow that the social network might become an ‘incidental’ source for news. As friends and contacts share and post information, opinions and links to news stories, you may find you start to build up a picture of the day’s events before you even buy a physical paper or click through to a news website. A survey by the Pew Research Centre in the US found that 78% of respondents said they received news information from Facebook ‘without actually looking for it’.

Facebook news

 

One respondent explained: “If it wasn’t for Facebook news, I’d probably never really know what’s going on in the world because I don’t have time to keep up with the news on a bunch of different locations.” Does this sound familiar? The researchers said the results provide evidence that the social platform exposes some users to news and information that they might not have seen otherwise. “It may be the very incidental nature of the site that ultimately exposes more people to news there,” the Pew Centre said.

On the surface, the survey seems like a pretty positive development in the social world – providing a wider source of information for users, especially content that they might not have otherwise looked for themselves. With this rise in exposure, does it mean we, as social users, are becoming better informed and educated? The idea is pretty subjective, of course, and depends on the type of news stories that are circulated. The likelihood is that the links that are most widely shared are those that provoke conflicting responses, or are concerned with an inflammatory subject – great for a debate but not necessarily always the most measured and unbiased views. Think about the type of news stories you’ve seen in your timeline recently – have you been inspired to weigh in with an opinion, or share a link, or sign a petition? Is receiving your news from social media broadening our outlooks or narrowing it even further with the biases of our friends and family? Or are we completely overthinking it? Tell us what you think!

Pew said that ‘it may be the very incidental nature of the site that ultimately exposes more people to news there’.

It also found that fully 59 percent of all adult Facebook users and 53 percent of Facebook news consumers mostly access the site through a desktop or laptop computer rather than a mobile device such as a smartphone or tablet.
Read more at http://www.thedrum.com/news/2013/10/25/facebook-emerges-key-incidental-player-news#LRfEfth5x4OLfiEe.99

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Social Media Propaganda Posters by Aaron Wood

social media propaganda posters by aaron wood

We’re social media addicts here at Ikroh and we love these propaganda posters designed by Aaron Wood – they capture the personality of each platform so well!

social media propaganda posters by aaron wood

 

Social media can be a scary place, or the spark that ignites community spirit into a positive force to be reckoned with. From charity fundraising to raising awareness, social media is unlike any other form of information distribution – perhaps your business can incorporate the power of social media to support a good cause… If you need any help with your social media marketing, please call us on 01908 379938.

If you want a social media propaganda poster for your home or office, you can buy them from Aaron’s Etsy shop here.

 

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Adding Comedy to Your Business Tweets

twitter marketing

There are a handful of brands on Twitter that rise above the rest of the babble with humour, cleverness, and just plain randomness. Of course, comedy won’t suit every company’s brand reputation but if your business doesn’t take itself too seriously, adding a touch of humour can really make your customers engage and relate to you.

Here are some of our favourites:

twitter marketing

Newkie Brown know their fanbase, and know they don’t stand for any nonsense…

 

 twitter marketing

Whoever runs the Skittles Twitter seems to have been shut in a small box with A LOT of skittles.

 

twitter marketing

Charmin – unflinchingly honest about what their product is used for (and aren’t afraid to jump on a hashtag when appropriate).

 

 

twitter marketing

With the success of the Old Spice TV ad campaigns comes another bizarrely hilarious Twitter account – contemplating the big questions in life.

 

Aaand then there’s Sega, whose response to this customer still has us giggling two years later…

twitter marketing

Finally, a bonus entry – not an actual brand, but so funny that they surely contribute to Bang & Olufsen’s success. Here’s Olufsen & Bang, a personification of the duo in tweet form:

twitter marketing

 

What does your business Twitter account say about you? We can really help you push your brand forward in social media marketing for more information please call us on 01908 379938

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.