Do you get your news from Facebook?

Facebook news

For many people, their first port of call on the internet is Facebook, so it would follow that the social network might become an ‘incidental’ source for news. As friends and contacts share and post information, opinions and links to news stories, you may find you start to build up a picture of the day’s events before you even buy a physical paper or click through to a news website. A survey by the Pew Research Centre in the US found that 78% of respondents said they received news information from Facebook ‘without actually looking for it’.

Facebook news

 

One respondent explained: “If it wasn’t for Facebook news, I’d probably never really know what’s going on in the world because I don’t have time to keep up with the news on a bunch of different locations.” Does this sound familiar? The researchers said the results provide evidence that the social platform exposes some users to news and information that they might not have seen otherwise. “It may be the very incidental nature of the site that ultimately exposes more people to news there,” the Pew Centre said.

On the surface, the survey seems like a pretty positive development in the social world – providing a wider source of information for users, especially content that they might not have otherwise looked for themselves. With this rise in exposure, does it mean we, as social users, are becoming better informed and educated? The idea is pretty subjective, of course, and depends on the type of news stories that are circulated. The likelihood is that the links that are most widely shared are those that provoke conflicting responses, or are concerned with an inflammatory subject – great for a debate but not necessarily always the most measured and unbiased views. Think about the type of news stories you’ve seen in your timeline recently – have you been inspired to weigh in with an opinion, or share a link, or sign a petition? Is receiving your news from social media broadening our outlooks or narrowing it even further with the biases of our friends and family? Or are we completely overthinking it? Tell us what you think!

Pew said that ‘it may be the very incidental nature of the site that ultimately exposes more people to news there’.

It also found that fully 59 percent of all adult Facebook users and 53 percent of Facebook news consumers mostly access the site through a desktop or laptop computer rather than a mobile device such as a smartphone or tablet.
Read more at http://www.thedrum.com/news/2013/10/25/facebook-emerges-key-incidental-player-news#LRfEfth5x4OLfiEe.99

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

10 Ways to Increase Your Customer Retention

customer retention

Businesses often focus their efforts exclusively on customer acquisition, and much of SEO, PPC and social media marketing is about driving traffic to your website and increasing conversions, but customer retention is just as important – if not more important – than bringing in new customers. Think about it – if your customers find your sales process or customer service sub par, so-so, or just plain terrible, they won’t come to you again. It’s all very well driving a ton of traffic to your site but we want it to stick, and to visit again and again and again… Increasing your customer retention rate by just 5% can raise your profits by 25-95%, according to the Harvard Business School, so it’s time to start refocusing your efforts!

Building a sustainable business means paying attention to your customer retention, and here are 10 easy ways to ensure your customer retention strategy works:

1) Create a community around your brand – Make your brand recognisable, familiar, and something that customers want to associate with, and they’ll become part of your ‘family’. Each brand needs to go about this in their own way (and yes, we realise it’s a sort of vague instruction – that’s what a digital marketing service is for!), whether it’s a quirky social media presence or strong core values that really stand for something worthwhile.

2) Promote the positive – A fairly obvious one, but studies have shown that highlighting the benefits (“over 100,000 customers recommend us!”) over the negatives (“without our services, 80% of companies fail…”) is a much more effective way of getting customers on board with your brand. Even if your negative statement is reinforcing your worth, the human brain is wired to get more excited about the positives.

3) Utilise intelligent targeting – Targeting your audience goes beyond simple demographics. Find what makes your customers tick – or, more importantly, what they aspire to be or have. Zoning in on these aspirations and idealisms with your advertising, marketing, social media, branding and products can create a strong attraction for your customers’ ego! Make your brand appeal perfectly to their desires, their goals and their view of themselves. Fill the existing demand rather than creating a while new one.

4) Simplify your process – Reduce as many hurdles and as much friction in your sales and enquiry process as possible. Customers want to get the job done as quickly and as easily as possible, and they start to get irritated when faced with too many steps, confusing processes, mistakes and slow loading screens. The easier it is for customers to buy, the more likely they will – just look at how (terrifyingly) easy it is to use Amazon’s one-click button…

5) Reciprocate  Show your customers a little love and make it worth their while to stay loyal to you. Go above and beyond to make sure they receive the very best service – better range of products, faster delivery, cheaper (or free) shipping, flash sales, special deals and vouchers, recommended products based on their previous purchases, social media promotions – spend some time and a little of your budget on really giving your customers a good experience, and one they’re likely to talk positively about to others. 

6) Keep the lines of communication open – Make sure customers can reach you – by phone, email, social media, whatever – as easily as possible. Websites that don’t provide clear contact details, or companies that are slow to respond raise big red flags for consumers, and they’ll always choose a business they can easily get hold of over one that is unresponsive. 

7) Make it personal – Find a way to show your customers you appreciate their repeat custom. When you communicate, get their details right, take notes of previous interactions and keep on top of your business relationship. Suggesting related products based on their purchase history can offer an easy conversion. Once again – know your customers and give them what they want.

8 ) Be there when they need you – Your customer service department needs to be on point if you want your customer retention rate to be high. Errors happen but they needn’t affect your sales so long as you deal with them professionally and quickly. The customer is always right and you should go above and beyond to fix problems when they occur. If you use social media, make sure you have a strategy in place to deal with complaints and negativity – a social media marketing specialist can be  invaluable if you have a busy social presence to make sure everything runs smoothly.

9) Focus on speed and quality – Customers want great quality products and services, and they want them now. Given the choice between a slow delivery and a fast one, which one would you go for? Given the choice between a high quality product or a shoddy one, which one would you go for? In both these instances, price will also play a part, but if you give your customers both fast service and great products, they are more likely to pay a premium than go elsewhere.

10) Do what you do, and do it well! You know your company best, and you should be able to translate what you stand for and what you offer to your customers clearly and succinctly. Don’t try to be a Jack of all trades – focus on what you do best, and offer the highest service possible to your consumers.

Keeping customers loyal means making them a part of your business ‘family’, providing a solid reason for them to stay with you (great prices, great service, great communication, great overall business ethic), and showing them that they matter to you as customers. For more help creating a watertight online business marketing plan, get in touch with us at www.ikroh.com.

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Twitter Advertising for Small Businesses

Twitter advertising for small businesses

Twitter advertising for small businesses

Following its recent IPO, Twitter has announced that it has opened up advertising for UK small businesses on the social platform. Its self-serve advertising system is now available for small to medium enterprises (SMEs) outside the US for the first time. Previously, only larger companies which had a working relationship with Twitter were able to buy ad space but now, “If you can Tweet, you can advertise on Twitter,” as Twitter product manager Ravi Narasimhan put it.

“All you need is a Twitter account and a credit card. You’re in control of your ads, the audience you want to reach, and of course your budget. Best of all, you will only be charged when people follow your Promoted Account or retweet, reply, favorite or click on your Promoted Tweets. You are never charged for your organic Twitter activity.”

The self-service advertising platform works in partnership with O2 in the UK, offering monitoring tools and support for SMEs to set up and run their new Twitter ad campaigns. You can even grab an extra £50 of Twitter ad credit by signing up for the O2 tool. 

Ben Down from O2 explained: “During conversations with our small business customers we are often told that what they really need is advice to understand how they can use platforms like Twitter. We believe that it’s our responsibility as both a large corporate and a digital services company to guide them. That’s why we are investing our time, money and expertise in this new social insights platform.”

Will your company be getting on board with Twitter ads? How will you rise above the rest of the birdsong and engage your customers with your tweets?

If you would like a young dynamic & fun company to look after your social media marketing, please call 01908 379938.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Social Media Propaganda Posters by Aaron Wood

social media propaganda posters by aaron wood

We’re social media addicts here at Ikroh and we love these propaganda posters designed by Aaron Wood – they capture the personality of each platform so well!

social media propaganda posters by aaron wood

 

Social media can be a scary place, or the spark that ignites community spirit into a positive force to be reckoned with. From charity fundraising to raising awareness, social media is unlike any other form of information distribution – perhaps your business can incorporate the power of social media to support a good cause… If you need any help with your social media marketing, please call us on 01908 379938.

If you want a social media propaganda poster for your home or office, you can buy them from Aaron’s Etsy shop here.

 

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Adding Comedy to Your Business Tweets

twitter marketing

There are a handful of brands on Twitter that rise above the rest of the babble with humour, cleverness, and just plain randomness. Of course, comedy won’t suit every company’s brand reputation but if your business doesn’t take itself too seriously, adding a touch of humour can really make your customers engage and relate to you.

Here are some of our favourites:

twitter marketing

Newkie Brown know their fanbase, and know they don’t stand for any nonsense…

 

 twitter marketing

Whoever runs the Skittles Twitter seems to have been shut in a small box with A LOT of skittles.

 

twitter marketing

Charmin – unflinchingly honest about what their product is used for (and aren’t afraid to jump on a hashtag when appropriate).

 

 

twitter marketing

With the success of the Old Spice TV ad campaigns comes another bizarrely hilarious Twitter account – contemplating the big questions in life.

 

Aaand then there’s Sega, whose response to this customer still has us giggling two years later…

twitter marketing

Finally, a bonus entry – not an actual brand, but so funny that they surely contribute to Bang & Olufsen’s success. Here’s Olufsen & Bang, a personification of the duo in tweet form:

twitter marketing

 

What does your business Twitter account say about you? We can really help you push your brand forward in social media marketing for more information please call us on 01908 379938

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.