Why Choose IKROH For Your Digital Marketing?

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Ikroh SEO Milton Keynes

At IKROH, we live and breathe the internet. We’ve even tried to eat it once.  It didn’t taste great. What we mean to say is that we get excited about the internet, about marketing, branding, searching, interacting, exploring, developing… And every time we take on a new client, we get excited about their business and start to think of new ways to promote and improve their online operations, whether that’s e-commerce, paid search marketing or social media. We treat each company to their own bespoke strategy that plays on their strengths and develops their weaknesses until they’re strengths too. Strengths all round!

So, in case you like lists, here are our top 10 reasons for choosing IKROH for your digital marketing, search marketing and social media marketing:

1) IKROH is in the top 10 of TopSEO’s ‘Best in Search’ list for the UK.

2) We’ve been experts in search for over 10 years.


3) We’re social media savvy and can help your business to integrate the joys and benefits of social media into every aspect of your marketing efforts.


4) IKROH offers a code of conduct promise – and we are one of the only UK SEO companies to do so.


5) Did we mention we get excited about our clients? We are passionate about creating success for all the businesses we work with, and ensure our marketing is 100% ethical.

6) No matter what your budget, IKROH has a price for you. Not only does this mean even small businesses can benefit from our expertise, but our competitive costs mean you will always come away with a great ROI.

7) We can visit you at your office, or we will welcome you at our great office in Milton Keynes. We brew excellent coffee and we even have our own lake. (Ok, it’s not ours, but we have a FANTASTIC view of it…)

8) IKROH’s track record is pretty impressive and we’re always happy to share previous results to give you an idea of what to expect from our work.

9) We only ever use ethical white hat SEO techniques.

10) Our close-knit team work together with our clients on a one-to-one level, so there will always be someone who knows you and your business on hand to help you out.

Not convinced yet? Give us a call and let us know what you need from your digital marketing and see what we can do!


About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Internet Marketing Isn’t Just About SEO

internet marketing

Some businesses rely too heavily on their SEO and paid search for their internet marketing strategy. The truth is it takes a variety of different approaches working together to succeed with internet marketing, and it’s far more important to building a reputable and efficient online brand with a strong social network than simply stuffing content with keywords. Your SEO needs to work seamlessly with all other aspects of your online work, including social media, email marketing, press releases, multimedia, written content, offline marketing and website analytics.


internet marketing


The stronger all these elements work together, the more value search engines will place on your website and your content, improving your ranking much faster and more effectively. So how do you go about it?

A good place to start is with a website audit – this can show you the strengths and weaknesses of your site, where your traffic is coming from and which content performs the best and worst. From there, you can re-evaluate keywords, content strategies and think about ways in which you can improve your website, bring in new traffic, and integrate other areas of your online activity, such as social media and email marketing.

Next, consider your goals. What are you trying to achieve as a business in both the short term and the long term? Work out the best way to focus your efforts regarding each goal, whether that’s a social media promotion or an ongoing natural search strategy. Revisit your goal status regularly to see if there are any ways you can improve it, or if you need to reconsider how you’re going about your strategy.

Also look at your current content strategy – is the content you’re creating regular, engaging and relevant? Are you making use of a variety of search terms, including long tailed phrases? Your SEO content should be spread across a range of platforms, from social media to blog posts, press releases to multimedia, email marketing to website content. Use your analytics to track the success of your content and constantly adapt and improve to maximise its success.

It’s important to think about your site traffic as individual people rather than just a metric. It’s all very well following basic SEO guidelines on keywords, links and ads, but if your content and your website are not conducive to a beneficial customer experience then you will be constantly working uphill. The human element can be far more important than meta data and alt tags – think about it:

– If users find your site but are directed to a non-relevant or uninformative landing page, they will leave.

– If users find your content but it is bland and uninteresting, they will not click through to your site.

– If users find it hard to navigate your site,  they will get frustrated and leave.

– If users find your social presence to be unprofessional/sporadic/unresponsive/boring, they will not raise awareness of your profile/site by interacting with you.

– If users find your content/site/social platforms to be inconsistent and confusing, they will not find you trustworthy.

– If users gain nothing positive or beneficial from their visit to your social media profiles or website (such as a promotion, an interaction, or valuable information and content), they will look elsewhere.

– If users find nothing compelling in your content to encourage them to buy into your brand and see worth in your services or products, they will not use your business.

– If users have a mediocre or negative experience with your website, customer service or social media interaction, they will not use your business AND they will probably spread some bad word-of-mouth across social networks or review sites.

See anything in there about your keywords and SEO jargon? No. Your internet marketing is not solely reliant on coding and sales pitches, it’s about connecting online with your customers and creating valuable content. Not only will this bring you success with search engines, who will recognise your website as an authority on your subject, but you will create a stable community of fans and repeat customers by establishing a place for your business online.

For help with any aspect of your internet marketing, including SEO, social media marketing, email marketing, copywriting, pay per click advertising, website audit and analytics, the team at Ikroh.com are happy to help, whether you’re a teeny tiny start-up, a small local business or a multi-national company.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Ethical SEO Wins

Google is fighting hard against spam and this year the search engine has made a real effort to remove spam from its index. Google makes no secret that high quality original content will help to increase a website’s rankings, but writing at a high standard is a skill and unfortunately there are numerous article spinning websites taking the easy way…

Article-spinning companies steal content and use a thesaurus  to change certain words. This used to be enough to make the content ‘original’ once more, and allow someone who has invested very little time and money to re-use the content as their own. Google has now changed the algorithm to pick up on this kind of re-hashed content. This is not only great news to hard working content writers but it also means that end users will find better content in their results and help them find what they are looking for.

Another issue with spun content is that it simply does not make sense! An automatic program simply changes a percentage of the words within the document and re-publishes the content. We’ve all seen bizarre (and often laughable) examples of this. Many of the companies that do this are based abroad and language barriers can add to the nonsense that gets posted.

Despite Google’s new crackdown, however, when you type “article spinning” into Google you get this PPC advert:

Come on Google!  It’s time to get rid of this rubbish and stick to your guns!

If you’re tempted to use article spinning systems – BEWARE. You’re wasting your money. Even if it does fool a search engine, it will not fool your customers! Do you think they want to read rubbish that makes you look illiterate and quite possibly mad?

Make sure your online marketing agency is ethical and offers their clients the best possible (human) SEO copywriting service.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Proofread your copy! Spelling mistakes cost money!

SEO copywriting

According to entrepreneur Charles Duncombe, spelling and grammatical mistakes can lose millions of pounds of revenue for online companies. Typos, rogue apostrophes and simple spelling errors make a website appear untrustworthy and low quality, and can directly – and detrimentally – affect traffic and sales.

Duncombe’s research showed that an internet business can double its revenue just by correcting mistakes on its web pages. Content is key, and poorly written content leaves you at a disadvantage. Let’s face it, no matter how swish or technologically advanced your website is, the basis of any page is the text. It’s how we communicate with our customers and entice them to read on, act and make a decision about our services. If your customer stumbles across an error while they browse, the credibility and professionalism of your website will be instantly called into question.

One of the main problems Duncombe found was simply the low level of basic spelling and grammar many employees possess. Research by CBI has shown that “42% of employers are not satisfied with the basic reading and writing skills of school and college leavers and almost half have had to invest in remedial training to get their staff’s skills up to scratch.” The use of informal language and slang in online communication also seems to play a part, with ‘text speak’ infiltrating into common speech and writing. But this is not usually acceptable for a respectable online business, and you should ensure that your content is appropriate to your audience.

The solutions are pretty simple:

1. Re-read your content and check for common mistakes or typos. If you are uncertain about a particular word or grammatical rule, look it up and double check.

2. Use a spellchecker!

3. Employ a proofreader and/or copy editor to ensure your writing is fresh, to the point and most of all – correct.

And if you are really not confident that your writing is up to scratch, seek out the services of a copywriter who will produce content for you. At Ikroh, we regularly review our client websites to check for errors and mistakes, and can provide copywriting, editing and proofreading services to new and existing clients alongside our search engine optimisation and social media services.

SEO copywriting




About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

How does content affect SEO?

SEO copywriting

SEO copywriting

Providing your website pages with relevant, informative content gives your website a greater likelihood of being ranked higher within search engines.

When writing content for your site you need to keep in mind the keywords and phrases that you are using in your SEO campaign, as well as ensuring that you are creating fresh and engaging text rather than re-hashing or duplicating existing content.

All content within your site is crawled by search engines, and allows them to discover what the subject of each page is. By adding additional content, you can add weight to your website and increase its authority and respect from the point of view of search engines, which will in turn increase your ranking.

Content can be added in a variety of ways, for example: a regularly updated blog; extra pages to draw attention to new aspects of your business or promotions; or enabling user comments and reviews.

A few considerations to take into account when writing content for your site are:

  • Plan what you are going to write. For example, schedule blog posts so you are adding fresh content each day/week.
  • Ensure your content is actually interesting! An obvious point, perhaps, but many companies misguidedly think it is enough to simply roll out recycled sales pitches rather than providing content of value.
  • What do your customers want to know? Research your audience and try to provide them with what they want.
  • Provide clear information and stick to the point. Make it easy for customers to use and navigate your site, and gain the information they’re looking for.
  • Think about layout – text too far below the fold might be missed by customers browsing a page, and excessive text without images can be overwhelming.
  • Proofread your text! Typos, mistakes and incorrect information make both your site and company look unprofessional, amateur and untrustworthy.

Our copywriters can help with content for your website, helping to provide useful, effective content to assist with SEO and the general success of your site.


About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.