New Keyword Search for Pinterest

pinterest keyword search

Pinterest’s latest feature allows users to search through their pins using keywords to make tracking down individual pins much easier. The virtual pinboard enables users to ‘pin’ hundreds of images onto their boards and, for those of us who have itchy pinning-fingers, this can make it something of a mission to sort through your different boards to find that one particular pin… With the new search feature, when you enter a term into the main search box you will be given the choice to select “just my pins” to streamline your results to your own boards. (Note that pins within a secret board, or on a group board that you did not pin yourself will not turn up in your personal search results.) A narrowing of keyword search results is a logical step for the ever-growing social site, and is just one of Pinterest’s plans for developing the platform this year.

pinterest keyword search

Earlier this year Pinterest enabled ‘Rich Pins’, providing more detailed information about the origin of pins and links, allowing users to track images back to the website or store it originated from. Big name brands were involved in the launch of this new feature, including eBay, Target and Walmart, and any business owner who would like to include specific meta tags to their pinned images can do so via Pinterest’s Rich Pins developer info.

Back in October 2012, detailed Pinterest web analytics was also enabled for verified business users in order to track traffic that passed through the social site and allow users to keep tabs on the popularity of their pins. Additionally, using ‘Pin It’ buttons on your website landing pages and blog posts, and optimising your images to be more easily pinnable can really help to encourage social sharing via Pinterest.

Pinterest’s keyword search function is being slowly rolled out to web users worldwide, and will soon be available as an update on mobile devices. One word of caution, however: if you want your pins to be easily searchable, you will need to remember to categorise or tag them, and write a relevant description so that each pin’s keywords will be memorable for use with the new search facility!

Happy pinning!

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Medusa Commerce Acquired by IKROH

Today we are very pleased to announce that Medusa Commerce has been acquired by IKROH ltd. IKROH are specialists in search engine optimisation (SEO) and have been trading for seven years. The team at IKROH have over 40 years experience in digital marketing and are excited that Medusa Commerce will be joining them to broaden the services available to clients. Medusa Commerce will continue to trade under its current name and the team will continue to look after its existing clients and contribute to further developing the business. The decision to acquire Medusa Commerce is part of IKROH’s long term strategy to offer a complete online business package. Medusa Commerce will continue to offer high-end bespoke website design and creation, as well as the development and building of e-commerce sites.

website design milton keynes

An important part of the integration process for Medusa Commerce will be to carry IKROH’s core values into the team at Medusa. At IKROH we understand that business changes! We work closely with our clients to understand their business requirements, and if they need to change direction we are quick to help.  When building a website it is vital that the company thoroughly understands their business and the goals they are trying to achieve with their online commerce and marketing. It is crucial to also offer flexibility for clients to change their minds, and to know when to suggest alternatives and offer guidance. Medusa Commerce creates high-end bespoke websites, and, with the aid of the SEO team at IKROH, all websites will be built for search from the ground up. Both companies can now be contacted via the main IKROH switchboard on 01908  379938.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Internet Marketing Isn’t Just About SEO

internet marketing

Some businesses rely too heavily on their SEO and paid search for their internet marketing strategy. The truth is it takes a variety of different approaches working together to succeed with internet marketing, and it’s far more important to building a reputable and efficient online brand with a strong social network than simply stuffing content with keywords. Your SEO needs to work seamlessly with all other aspects of your online work, including social media, email marketing, press releases, multimedia, written content, offline marketing and website analytics.

 

internet marketing

 

The stronger all these elements work together, the more value search engines will place on your website and your content, improving your ranking much faster and more effectively. So how do you go about it?

A good place to start is with a website audit – this can show you the strengths and weaknesses of your site, where your traffic is coming from and which content performs the best and worst. From there, you can re-evaluate keywords, content strategies and think about ways in which you can improve your website, bring in new traffic, and integrate other areas of your online activity, such as social media and email marketing.

Next, consider your goals. What are you trying to achieve as a business in both the short term and the long term? Work out the best way to focus your efforts regarding each goal, whether that’s a social media promotion or an ongoing natural search strategy. Revisit your goal status regularly to see if there are any ways you can improve it, or if you need to reconsider how you’re going about your strategy.

Also look at your current content strategy – is the content you’re creating regular, engaging and relevant? Are you making use of a variety of search terms, including long tailed phrases? Your SEO content should be spread across a range of platforms, from social media to blog posts, press releases to multimedia, email marketing to website content. Use your analytics to track the success of your content and constantly adapt and improve to maximise its success.

It’s important to think about your site traffic as individual people rather than just a metric. It’s all very well following basic SEO guidelines on keywords, links and ads, but if your content and your website are not conducive to a beneficial customer experience then you will be constantly working uphill. The human element can be far more important than meta data and alt tags – think about it:

– If users find your site but are directed to a non-relevant or uninformative landing page, they will leave.

– If users find your content but it is bland and uninteresting, they will not click through to your site.

– If users find it hard to navigate your site,  they will get frustrated and leave.

– If users find your social presence to be unprofessional/sporadic/unresponsive/boring, they will not raise awareness of your profile/site by interacting with you.

– If users find your content/site/social platforms to be inconsistent and confusing, they will not find you trustworthy.

– If users gain nothing positive or beneficial from their visit to your social media profiles or website (such as a promotion, an interaction, or valuable information and content), they will look elsewhere.

– If users find nothing compelling in your content to encourage them to buy into your brand and see worth in your services or products, they will not use your business.

– If users have a mediocre or negative experience with your website, customer service or social media interaction, they will not use your business AND they will probably spread some bad word-of-mouth across social networks or review sites.

See anything in there about your keywords and SEO jargon? No. Your internet marketing is not solely reliant on coding and sales pitches, it’s about connecting online with your customers and creating valuable content. Not only will this bring you success with search engines, who will recognise your website as an authority on your subject, but you will create a stable community of fans and repeat customers by establishing a place for your business online.

For help with any aspect of your internet marketing, including SEO, social media marketing, email marketing, copywriting, pay per click advertising, website audit and analytics, the team at Ikroh.com are happy to help, whether you’re a teeny tiny start-up, a small local business or a multi-national company.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Facebook Removes Fake Likes

fake facebook likes

As an agency we must receive at least ten emails a week asking us to buy Facebook likes and Twitter followers. The actual acquisition costs of these likes and followers tends to be fairly low – obviously so as to tempt hungry businesses… They are generally asking for a couple of hundred pounds which will buy you anything up to 5000 likes or follows. We can completely understand the temptation for a newly formed business to do this, as the first 100 likes or follows are often the hardest to achieve. However, if it smells like a scam, it looks like a scam and it sounds like a scam… it’s more than likely a scam. We would strongly advise any business tempted by these types of offers to stay well clear. Most of the accounts you will be provided with are either fake or hijacked accounts and is there really any value in having a fanbase that never actually buy or look at your service? The only advantage is the vanity and appearance of having thousands of likers or followers. 

Facebook remove fake likes

Facebook have now programmed automated tools to search for these fake likes and remove them. This will actually make Facebook a better place for businesses to promote their brands. We have seen substantial growth in business for the Facebook and Twitter campaigns that we manage by using natural techniques and fresh, informative content to bring followers to our clients’ accounts. Unfortunately the real way to grow the brand and the followers “likes” of the brand is traditional hard work – by engaging with your community and sharing interesting stories, content and images.

fake facebook likes

We think that if Facebook get this right it will help to limit the amount of spam on Facebook. Lets face it, nobody wants their news feed filled with rubbish!

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Power Searching with Google

Power Searching with Google Certificate
Power Searching with Google Certificate
Go Steve, Go Steve!

 

Congrats to Ikroh’s Business Development Director, Steve Williams, and here’s his shiny Power Searching with Google certificate. Steve got a 90% score on his mid-class assessment and 100% on his post-class assessment. He’s now officially the office search swot…

Power Searching with Google has a load of tips and tricks and cool little ways to play (or procrastinate, ahem) with search. Like the Google Search Globe, which shows you the day’s search volume around the world:

 

Google Search Globe
Daily Search Volume by Country

 

The tips and tricks section contains general info on how to get the data you’re after as easily as possible, and how to simplify events, arrangements, trips, shopping and, well, basically your entire life by using Google search… One cool little trick helps you to find information within a specific site without having to trawl through the website’s archive or internal search system. Simply type in your query followed by site: and the website url, for example if you wanted to find out about pay per click services from Ikroh, try:

PPC site:ikroh.com

And you’ll get all our latest PPC blog posts and pay per click info from our website. Pretty cool, huh?

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.