Who’s the World’s Best Brand? (No, it’s not Amazon or Google…)

digital branding

Data from a survey of over 10,000 respondents has crowned Aldi as the world’s top ‘simple’ brand in the Global Brand Simplicity Index – beating Amazon and Google to the top spot. The discount supermarket launched a ‘brand-like’ campaign in 2011, and has seen significant success with an expanding market share over the last few years. The results might be surprising but the survey made up a larger report researching the relationship between innovation and simplicity and showed that ‘simple’ brands tend to be recommended more frequently by consumers. “They are happy to pay a premium – pay more money – for the simpler brands,” explained the research director Brian Rafferty. 

The review looked at hundreds of brands across seven countries, focusing on the simplicity of each company’s products, customer service, and advertising. Aldi showed it has what it takes to make as much of a global impact as giants like Amazon and Google with its brand ‘simplicity’. I suppose what it boils down to is approachability and transparency – customers want to know that what they see is what they’ll get – and Aldi seems to have the balance right, beating Tesco, Sainsbury’s, Morrison’s and Asda to the title of Which? Supermarket of the Year for the second year running. 

digital branding

The full results of the Global Brand Simplicity Index report are as follows:

1. Aldi
2. Amazon
3. Google
4. McDonald’s
5. KFC
6. Carrefour
7. C&A
8. Samsung
9. Ikea
10. Pizza Hut

Who else would you like to see on the list?

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Small Businesses Need Affordable PPC

PPC adveritising for small businesses

PPC adveritising for small businesses

At Ikroh we work with small local businesses as well as large multi-national ones, and we understand the challenges and restrictions of budget and time that small companies face. Pay per click advertising is often disregarded by smaller businesses as a useful but unaffordable marketing tool – or they try to have a go at a DIY PPC campaign and find it an unsuccessful waste of time. PPC is a fantastic method of digital marketing that can create great results – but only if carried out by an experienced professional who can use your budget to the best of its ability – no matter how small your company! That’s why we offer Google AdWords packages for smaller business with no tie in contracts, allowing start-ups and local businesses to boost their brand’s visibility and increase their site traffic at a price they can afford.

Pay per click management is a great solution for any business looking to spend their marketing budget wisely and receive a high return on investment. PPC is an ideal way to connect with potential customers who are already searching for related subjects on Google, bringing traffic to your site and increasing your conversions by driving targeted audiences to specific landing pages. Google AdWords puts your products and services right in front of the people actively looking for them! Managed right, a PPC campaign can pay for itself very quickly, even with the budget of a small business.

Our small business PPC packages start at £195 and are not subject to tie-in contracts, meaning you can pay on a monthly basis and stop using our services whenever you want. Ikroh pay per click management includes:

  • Keyword performance monitoring – to ensure that your budget is working as effectively as possible and your ads are reaching the right customers.
  • Budget recommendation – PPC ads walk a delicate line in Google AdWords and finding the right budget is integral to performance.
  • No minimum spend on Google – we don’t restrict you to a minimum spend (like many web marketing companies do) so that you can gauge the value of your PPC campaign before committing to a larger investment.
  • Campaign reporting – find out exactly how your adverts are performing and where your money is being spent with info on your keywords, clickthroughs, and impressions each month.

To find out more about our PPC services for small business visit our website, or request a callback from one of our PPC experts.

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Integrating PPC and Social Media

PPC social media

With social media becoming one of the most important aspects of any internet marketing campaign, it’s important to be able to integrate your social efforts into your search marketing division, including your PPC advertising campaigns. It may not be immediately obvious how the two diverse approaches can work together, but there are several ways to incorporate social media with your paid marketing strategy to drive traffic to your site, increase conversions and improve your visibility.

PPC is best used for temporary or short term campaigns and promotions, and this can tie in extremely well with social media marketing and advertising. Here are a few ways to directly use PPC and social media together:

  • Use PPC ads to direct users to your Facebook page or social media profile with a strong call to action to participate or gain some sort of benefit.
  • Raise awareness of your social presence using PPC ads.
  • Link your PPC ads to a social media promotion or competition.
  • Direct users from PPC ads to multimedia such as a promotional/instructive video on YouTube

A more indirect method of utilising PPC and social media together to further your marketing efforts is a technique called ‘remarketing’. By using social media, you can specifically target your desired audience to raise awareness of a particular product or promotion, driving large numbers of new users to your website or specific landing page. It may be that a small number of these users actually turn into customers, but you will have gained valuable exposure to your website in the meantime. With remarketing, you can reap the benefits of this increased exposure by targeting new PPC ads directly to this new audience. With AdWords you can even drill down into highly specific elements such as users who abandoned their purchase at the checkout stage, targeting these ‘almost customers’ directly, in the hope that an extra nudge will be all that is needed to turn them into true customers.

The theory is that your brand and website will be familiar to them and therefore hold more weight with regard to future purchasing decisions. There are various ways to tap into this familiarity and trust, and target your PPC advertisements to entice these users back and convert them to customers, for example:

  • Using the same image used on the original landing page your new traffic accessed
  • Echoing wording or content used on the original landing page to remind them of why they visited your site in the first place
  • Offering an additional incentive such as a discount or free shipping
  • Offering a similar product to one users have viewed or purchased
  • Offer email or newsletter subscriptions with product updates and incentives

Using social media and PPC together means bringing the best of both worlds into harmony – the brand awareness of social media and the immediate call-to-action of PPC. Use social media to drive traffic to your website and use PPC to raise awareness of your social media campaigns, then recalibrate your targeting to make the most of every marketing move you make, turning traffic into conversions and broadening your audience as you do so.

For more advice and information on PPC and social media marketing, visit Ikroh.com.

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Power Searching with Google

Power Searching with Google Certificate
Power Searching with Google Certificate
Go Steve, Go Steve!

 

Congrats to Ikroh’s Business Development Director, Steve Williams, and here’s his shiny Power Searching with Google certificate. Steve got a 90% score on his mid-class assessment and 100% on his post-class assessment. He’s now officially the office search swot…

Power Searching with Google has a load of tips and tricks and cool little ways to play (or procrastinate, ahem) with search. Like the Google Search Globe, which shows you the day’s search volume around the world:

 

Google Search Globe
Daily Search Volume by Country

 

The tips and tricks section contains general info on how to get the data you’re after as easily as possible, and how to simplify events, arrangements, trips, shopping and, well, basically your entire life by using Google search… One cool little trick helps you to find information within a specific site without having to trawl through the website’s archive or internal search system. Simply type in your query followed by site: and the website url, for example if you wanted to find out about pay per click services from Ikroh, try:

PPC site:ikroh.com

And you’ll get all our latest PPC blog posts and pay per click info from our website. Pretty cool, huh?

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Using SEO and PPC for your Business

SEO Milton Keynes

Any kind of internet marketing needs to be factored into your business plan, tracked, analysed and adapted as necessary. Search Engine Optimisation and Pay Per Click Advertising are no exception and should be considered as an investment and offer you a measurable return on your capital – but how does it all work?

Prior to any campaign, keywords will be researched and suggested to make sure they are worth targeting. The search volume of each keyword or phrase is analysed, and using data and experience from previous campaigns, the expected ROI (return on investment) is worked out for each type of campaign. There are two main types of search advertising: natural search and paid search. Natural search comes under the title of search engine optimisation, where your ranking in search results is optimised from within your website and using content and coding. Paid search is generally pay per click advertising, using select phrases in ads that appear at the top of search results. Lost? Don’t worry, most companies employ search engine optimisation specialists to do all this for them.

SEO Milton Keynes

The team here at IKROH are SEO specialists, and we deal with all the technical stuff, leaving you to concentrate on the daily running of your business. Our aim is to make sure that your investment works for you and that your company will clearly see the financial benefits. The formula we use is simple (well, simple to geeks like us): we use your projected profit-per-transaction, and our knowledge and experience of the conversion rate. We then take a percentage of the overall search volumes for each keyword or phrase. Once we have worked out the numbers we can give our clients a realistic idea of the return on investment – and we’ll do our best to make it happen.

As a company, IKROH is unique within the UK – we tend to do things a little differently than our competitors. Ethical and down-to-earth business is the key to our success. Let me explain: we  only take on clients if they are not competitors to our current clients. So, for example, if you are a car hire company in Milton Keynes, you wouldn’t want us to also work with one of your competitors, improving their search ranking alongside yours. To us this seems unethical, and although it might be advantageous for us, it’s not in the interests of our clients. We never share information about any of our clients’ marketing activity or their company policies that are not already public knowledge – even in conversation. This is a big one that feels terribly unprofessional to us, but something you see on every commuter train every day, with businesspeople openly discussing information that should not be in the public domain.

So whether you’re a local Milton Keynes business looking for marketing help, or a national or international company wanting to boost your search ranking, book a meeting with us for friendly, realistic SEO advice.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.