Google Search Unveils New Results Pages

Google unveils new results page with toolbar at the top. This is great to see as this is something we have been talking to our clients about for some years looking at the mouse movements and where your visitors are looking.

Google Search Unveils New Results Pages

We approve Google.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Power Searching with Google

Power Searching with Google Certificate
Power Searching with Google Certificate
Go Steve, Go Steve!

 

Congrats to Ikroh’s Business Development Director, Steve Williams, and here’s his shiny Power Searching with Google certificate. Steve got a 90% score on his mid-class assessment and 100% on his post-class assessment. He’s now officially the office search swot…

Power Searching with Google has a load of tips and tricks and cool little ways to play (or procrastinate, ahem) with search. Like the Google Search Globe, which shows you the day’s search volume around the world:

 

Google Search Globe
Daily Search Volume by Country

 

The tips and tricks section contains general info on how to get the data you’re after as easily as possible, and how to simplify events, arrangements, trips, shopping and, well, basically your entire life by using Google search… One cool little trick helps you to find information within a specific site without having to trawl through the website’s archive or internal search system. Simply type in your query followed by site: and the website url, for example if you wanted to find out about pay per click services from Ikroh, try:

PPC site:ikroh.com

And you’ll get all our latest PPC blog posts and pay per click info from our website. Pretty cool, huh?

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Google Power Searching Course

Google Power Search

Google Power Search

Google have a launched a free online community course in how to get the best out of the search engine. Power Searching with Google is meant to help users to use different searching techniques and functions to “solve real, everyday problems”. You might think Google is simple and familiar enough but even those who use Google every day may be unaware of some of the cool functions that are available.

So far Google have launched two lessons each just under an hour long which are free to use. In total there will be six video workshops with interactive activities to test out your new super-search-skillz (sorry, we’re just down with the kids). If you really want to get involved then there’s also the promise of groups, G+ and live Hangouts. Ooh, and you get a shiny Certificate of Completion if you pass the final assessment. How’d you like them Google apples?

Google Power Search

We had a little tinker to see if the big G could teach these old search dogs some new tricks. In the first lesson we learnt some cool features of Google images. Did you know you can upload an image into Google image search to find out what it is? Google image search uses its own bank of images to try to find a match for the image, so for example if you see a strange looking insect or bizarre contraption and want to find out what the heck it is, give it a try.

In the second lesson, Google taught us how to search using smart techniques. Most of us tend to stick to a simple web search, bringing up the top results of content for our query. When you look on the left hand side you will see a other search options including news, videos, images, shopping and more. The idea here is to use the most suitable category for your search query. For example if you want to visual instructions on how to do something then the video option will usually give the best results. In the ‘more’ section you can even find out if your search query has a US patent. Handy if you are an inventor!

We will review the rest of the course as it becomes available and let you know our findings… But in the meantime, what are your top search tips, or any bugbears you have when looking for information? 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Google Speeds Up Search

Google’s new Instant Pages claims to knock 2-5 seconds off page loading time, and voice-activated and enhanced image searches are apparently on the horizon.

Despite the recent forays into social media, Google asserts that “search remains its core focus” – and the giant still dominates the search world, although Microsoft Bing is snapping at its heels as of the last year. Bing’s searches have risen 2% in the US since December 2010. A small percentage on first look, but not when you take into account the billions of requests made each day of search engines. Google, in turn, has lost 1% of the search share in the same time period.

Instant Pages assists with quick searching by pre-loading the top search result page – showing it in the background while the user decides which result to click on. Most search users choose results from the first page, and the number one spot is obviously the coveted spot – therefore by already loading the most commonly clicked page, when the link is chosen the page appears instantly. Compared to Instant Pages, most websites take between 3 and 5 seconds to load.

Google’s Amit Singhal explained: “We at Google will not be happy until we make the Web as easy to flip through as a magazine. We are obsessed with speed. We often say speed is still the killer app.”

Instant Pages is a quick follow on to Google Instant, rolled out last year, which provides results while queries are still being typed into the search box. It will be made available to Chrome users over the next few weeks, with Firefox and Explorer users having to wait a little longer.

According to Matt Rosoff, Business Insider’s west coast editor, Google’s aim is to ‘make the web faster’, “As far as Google is concerned it is another thing that will continue to draw people to Google and make sure they don’t leave for another competitor like Microsoft.”

Voice-activated search is also hot on the heels of Instant Pages – a feature already available on mobile devices – and is to be added as a tool on all Google searches made on your personal computer. A small microphone icon to the right of the Google search box will enable vocal searches that are able to differentiate between accents, pronunciations and colloquialism. Approximately 230 billion words per day are being added into Google’s language bank, increasing its effectiveness in what Google sees as the future of search.

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Chinese Government Renew Google’s ICP License

google china

google china

On 9th July, Google announced on their blog that their ICP license had been renewed in China, following months of a standoff regarding censorship laws. In an attempt to get around the countries stringent protective web monitoring, the search engine had begun re-routing Chinese users to its Hong Kong site, where no such rules apply.

The Chinese government took this as a breaking of Google’s pledge not to provide “lawbreaking content”, said the redirect was unacceptable, and threatened not to renew the company’s contract on 30th June. Their initial issue was with Google’s decision in January to allow search results for content that was banned by the Chinese government, considered to be pornographic or otherwise offensive according to their regulations.

China, with the largest population in the world, is clearly a beneficial target for Google’s business, and to lose the privilege to operate Google.cn would have been a massive blow to their global reach. Despite Google’s claims that the loss of Google.cn was “a prospect dreaded by many of our Chiense users”, the Chinese and Japanese search engine Baidu would have happily stepped into the void. As it is, Baidu ranked 7th in Alexa’s internet rankings this year, and has an index of over 740 million pages, as well as multi media content.

Google’s solution comprises of a few tweaks to their original plan – rather than rerouting automatically to Google.hk, Chinese users have to click there manually if they wish to search outside Google.cn’s guidelines. This extra click may damage Google’s stake in China’s search market, but it was “a risk we were willing to take to stay in China,” according to a spokesman.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.