When’s the Best Time to Post on Social Media?

when to post on social media

Do you pay attention to when your social followers are online and interacting? Here’s a free tip: you should be. Social media is a fast-moving form of communication and if you are hoping for marketing success, you’ll need to target your posts carefully to your audience, including the most effective times to post content on each different platform.

when to post on social media

First things first, the answer you seek is not a generalised one. Finding the best time to post on social media will depend on your specific audience, their daily routines, their social habits, their preferences and so on. To get started, take a look at your social analytics. Facebook’s Insights will tell you exactly what kind of response your posts are getting, and even give you hints on when your followers are most likely to be online. Free tools like Tweriod analyse your Twitter feed and tell you when’s the best time to post to engage your Tweeps. Google Analytics can show you how well your social efforts are performing and which posts perform the most effectively. Make use of this data and create your own timeline guide for different types of content (text posts, images, videos, links etc) and different platforms (Guess what? Social users are active at different times on different social platforms!). Take the time to work out how to make your social media posts work most effectively – after all, there’s no point shouting into the dark if no one’s listening…

Next, think about your audience – their age, their marital status, their routines, their work schedules, their family life, their interests – all these elements will give you clues as to when they’re likely to be online. Would your audience be likely to check their profile via smartphone on their morning commute and sneak a peek in their lunch break, or will they be completely offline until the evening, at which point they’ll stay stuck to Twitter until they go to bed? If your audience is international, should you be targeting specific posts to UK time and others for the US?  On a Friday night, will your audience be out on the town or at home with the kids? You need to know this information if you’re going to make the most of your social media campaign.

For a more general guide to the best times to post on your social accounts, these guidelines might help you get started:


7am-9am – Depending on your target audience, commuter times can be useful for uplifting posts and links to blogs or articles for reading material while your customers are travelling. Posts aren’t likely to result in sales at this time, however, as customers on the go may not have a secure connection or the time to go through a checkout process.

1pm-3pm – This is a good time to post on Facebook as it catches lunch-breaks and pre-school run audiences who may have a little downtime before the evening rush.

7pm-10pm – Wednesday evenings tend to be a busy time on Facebook in our experience – perhaps that mid-week need for a bit of a boost? Make the most of this period by giving followers something to smile about, or a tempting offer. Some users may also use social media to organise their nights out on a Friday or Saturday evening, so if your company is associated with nightlife then now’s the time to push a special deal or entry discount!

Weekends 10am-2pm – Once again, your timeframe will depend on your audience’s habits, but generally folks are up late on a weekend and potter around until lunch time. During this time they’re likely to check in with their mates on Facebook to see what they’re up to, or have a look online to do some shopping…


7am-9am – Many users log on to Twitter on their commute, or while they’re eating their cornflakes – it’s a quick and easy way to update on news and check in with friends before work/school begins. After 9am, however, things tend to go quiet.

1pm-3pm – Like Facebook, Twitter is great for downtimes, and there’s often a flurry of activity around early afternoon. Make the most of this time and get chatty – if you can engage followers in a conversation you’re half way to a conversion!

6pm-11pm – On the commute or sitting in front of the telly, evening Twitter users can be massively active. Many Tweeple browse Twitter while watching their favourite shows, commenting and reacting to the action, so if you can work out what kind of programmes your target audience might watch, get in there and join the conversation! Twitter is also a great way of communicating for friends meeting up and going out in the evenings.

Google Plus:

9am-11am – More at the business end of the scale, G+ is great for getting early morning posts out to your circles and connections. Broadcast your latest deals, an interesting blog post, or a cool new product, and browse and follow other users to build your community.


7pm+ – Ever lost an entire evening to Pinterest or Tumblr? Yeah, us too. These social platforms are firmly the realm of the late browser, so take advantage of followers being online to post up your best images and links. Pinterest and Tumblr also have a strong US following, so if Americans make up part of your target audience you may want to target and schedule your posts to coincide with their time zone.

Hopefully you’re a bit more clued up about the most beneficial times to post on social networks, and if you ever need an extra hand in tailoring your social media strategy to be effective and cost-efficient, let us know – our social team will be glad to help!


About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Facebook Tests Professional Skills and Surfacing Tool

Facebook surfacing tool

Over the last few weeks Facebook has rolled out test version of two new functions on the social media site: the additional of professional skills to users’ work and education sections, and a new ‘surfacing’ tool to allow you to see the demographic breakdown relating to conversations.

The new professional skills section is a fairly obvious addition if Facebook are hoping to provide competition for LinkedIn as a recruitment and business-based platform. Facebook is still seen as a leisure activity, though the number of companies doing busines on the social site has increased enormously in recent years, and recruiters notoriously take sneaky peeks at applicants’ social history to check for past discretions or personality flaws – it makes sense to open the format up to individuals looking to provide potential employers with a more professional profile. These skills will also allow users to be grouped according to new specifications which could prove useful to marketers and advertisers.

At the same time, Facebook has unveiled their new ‘surfacing’ tool, drilling down into public conversations and collecting posts relating to certain terms or words over time, providing a demographic breakdown of the results. This will allow selected users, such as news organisations, to integrate Facebook conversations directly into broadcasts, displaying public posts in response to current news stories. Already tested by CNN’s News Day, the broadcast feeds in Facebook comments on breaking news during the course of the show to provide a social angle.

Facebook surfacing tool

This trending tool will allow the media to focus on specific topics, displaying feedback on relevant buzzwords and current events. Facebook’s VP for media partnerships and online operators Justin Osofsky explained:

“Over the past few months, we have rolled out a series of products aimed at surfacing the public conversations happening on Facebook including hashtags, embedded posts, and trending topics. We are committed to building features that improve the experience of discovering and participating in conversations about things happening in the world right now, including entertainment, sports, politics and news.”

Additional partners for the testing period include Sky TV, Slate, NBC’s Today Show, CNN, and Buzzfeed, who have been provided to access to the Public Feed API and Keyword Insights API to collect real-time feeds of public posts.


About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

How to Develop a Kickass Social Media Strategy

social media marketing strategy


A good social media strategy is grounded in your company’s short term and long term goals, focused, adaptable and engaging. Developing a kickass strategy for your business can be a steep learning curve, so be prepared to tweak and adjust your campaigns as you go, and learn to interact with your followers and customers in a way that strengthens your brand. Here are a few fundamentals to help you to build a solid social media strategy from the very start:

  • Link your website with social media – Customers should be able to easily get from your social media pages to your website and vice versa without needing to search for more than a second or two. Integrate social media into all your online activity and create your own mini web.
  • Focus and specialise  – It’s a waste of energy to try to spread yourself over too many social sites, and your audience are likely to congregate in one or two areas anyway. Focus your time and your budget on the places where you can really make an impact in social media.
  • Re-target existing and ‘almost’ customers – Use retargeting techniques to convert customers who have already shown an interest in your products and services using targeted ads, social media, and email marketing.
  • Use images and video  – Multimedia content is far more viral than text. Source high quality images and videos for your social media posts and encourage clickthroughs. Post your own content on YouTube or Vine for an extra boost.
  • Stay relevant – Respond to news and current events with your content, and keep track of keywords and mentions that relate to your company and your products.
  • Create original content  – And make it regular. Fresh, unique content not only helps your search ranking, it encourages followers to keep visiting your social profiles or your blog/website for new posts.
  • Interact! Social media is… well, social. Make sure you are on top of all your interactions, responses, complaints and enquiries. Nothing’s a bigger turn off in social media than an inactive account.
  • Use email – Email newsletter recipients are more likely to share content via social media than a casual follower on your account. Embed social buttons within your email marketing and encourage social followers to sign up for a newsletter.
  • Show off your brand  – At the end of the day, social media is a great opportunity to show the world what your company is about – give followers a sense of your personality and your style and make genuine connections to create a feeling of community around your brand.

So go forth, have fun, and enjoy the fresh approach of social media – you never know, it might even help to shape your company for the better.


About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Shutterstock Joins Facebook Advertising

Over 1 million advertisers on Facebook will be given access to high-quality Shutterstock photos and illustrations using the Ad Create Tool in a new alliance between the social platform and the image marketplace. This collaboration could be very beneficial to Facebook marketers looking to create engaging and vivid ads that will appeal to their targeted audience, and certainly a valuable boost to smaller businesses whose budgets may not stretch to professional photography.

Shutterstock’s database contains over 28 million royalty-free images, videos, vectors and illustrations, and Facebook advertisers will be able to choose up to six images at a time within Facebook’s ad creation platform. This will be especially useful for small to medium sized businesses who often do not have the access or budget for quality marketing photography. One of the most important aspects of any social ad is its image, and shoddy, badly-lit amateur photos just don’t cut it when fighting against a million other advertisers on Facebook for ad space.

shutterstock facebook advertising

Jon Oringer, Shutterstock’s founder and CEO explains: “Businesses of all sizes need compelling, high-quality imagery in order to compete and to communicate with their audiences. We’re working with Facebook to make it easier than ever for them to do just that.”

The access to Shutterstock’s library via Facebook advertising will be free, with Shutterstock contributors receiving the appropriate royalties when their images are used. The service should be available to Facebook advertisers within the next few weeks, so make sure you swap out your bland ad photos for something more inspiring next time you run an ad on the social network!

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Facebook Removes Cover Image Restrictions

Facebook cover image restrictions

Facebook cover image restrictions

Facebook has reduced the number of restrictions on business page cover images, freeing up companies to make use of their timeline cover to publicise contact details, promotions and calls to action. Though many business users may have been oblivious to the guidelines before, the site has now made it easier for company pages to utilise the striking visual cover area to draw attention to their website, product pricing, or encourage users to click the like button.

Facebook removed all but one of its restrictions on cover images for Facebook pages, which is that text may occupy no more than 20% of the image. Cover images may now contain any of the following previously restricted items:

* Contact information (eg: website URL, email address or phone number)

* Price and purchase info (eg: special offers or details of retailers)

* References to Facebook actions or features (eg: encouraging users to ‘like’ the page or ‘share’ posts – this includes inserting an arrow into your cover image that points to any of these features)

* Calls to action (eg: “visit us today for 20% off”)

It’s certainly within a company’s interests to make the most of these lifted restrictions and alter their cover image according to seasonal promotions, or to add in pertinent info that will help keep users on their page and encourage sharing and interaction. Some marketing ideas for updating your cover photo include:

* Adding a voucher/checkout code for a temporary offer on your website

* Directing users to your Facebook shop interface, gallery, the ‘like’ button, competition or other relevant tab

* Asking a question and encouraging users to join in conversation on your Facebook wall

* Adding your website address, email or phone number for ease of contact

* Promoting seasonal offers

* Providing info about your company in text form to accompany your image

* Turning your cover image into a changeable gimmick – for example changing weekly or monthly to align with a particular theme, or providing users with a ‘fact of the day’ or similar…

It will be interesting to see the reaction to this new development from marketers and brands – how will you change your Facebook cover photo to take advantage of the new rules?



About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.