iPad Launch

There is excitement in the air among gadget lovers as Apple’s latest iPad is due to hit the shops on Friday. The machine is available to pre-order and the estimated delivery date if you pre-order a top spec iPad is only 2-3 weeks. However if you cannot wait that long you may be part of a long queue on Friday morning In London, at Apple’s Regent Street store the queue is already taking shape and the first person in the queue has been there since Saturday!

Is this new machine worth the wait? Apple’s products have become the latest must have items and the new iPad is expected to be exactly the same. It has got some cool new technology inside that shell!

  • 4G is the next wave of high speed broadband. This has the potential to leave home broadband speeds standing. 4G will be capable of broadband speeds in excess of 100mbps. As the majority of the UK are still below 5mbps this will really open up the broadband experience. Users who enjoy online gaming and HD films will see the biggest benefit in this new technology.
  • 5-megapixel Camera, featuring i-sight. With its stunning photos and automatic focus even in different lighting conditions, the system also features face detection software so that the camera can automatically focus on the people within the picture. HD video recording in full 1080p high definition. The technology will also stabilise the video so it does not shake around and give the viewer motion sickness!
  • Retina Display. This amazing technology means the screen features 2048 x 1536 pixels which gives a life like feel to the screen. The screen is 4 x times better than the previous iPad and is one million times better than an HDTV! The pixels are so close together that at normal viewing distances they cannot be seen by the human eye.
  • A5x processor. Obviously the new iPad needs to be able to power all this technology and this processor is claimed to run as smoothly as the previous iPad.

Well there is no time to waste, the team at Ikroh SEO are off to camp out in the queue!

A Tribute to Steve Jobs

Steve Jobs

Steve Jobs


Steve Jobs, founder and former CEO of Apple has died after a 7 year battle with cancer, at the age of 56. Across the world, tributes are pouring in – personal stories to technological advances to a message from President Obama. Apple’s journey from 1976 to the present day has changed the face of computers, mobile communication, music, advertising and television – in no small part to Jobs’ dedicated and passionate role in the company. Jobs – and Apple – have helped define the last four decades of technology. He will be missed.

Apple CEO, Tim Cook, sent the following email to staff this morning:


I have some very sad news to share with all of you. Steve passed away earlier today.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.

We are planning a celebration of Steve’s extraordinary life for Apple employees that will take place soon. If you would like to share your thoughts, memories and condolences in the interim, you can simply email rememberingsteve@apple.com.

No words can adequately express our sadness at Steve’s death or our gratitude for the opportunity to work with him. We will honor his memory by dedicating ourselves to continuing the work he loved so much.

Mourners have caused Twitter to reach overcapacity due to the sheer volume of tweets dedicated to Jobs. Fans are leaving flowers, messages and tributes outside Jobs’ house and Apple stores across the US.

Celebrities and industry professionals are also adding their own dedications to the Apple founder:

Steven Spielburg: “Steve Jobs was the greatest inventor since Thomas Edison. He put the world at our fingertips.”

Lance Ulanoff (chief editor of Mashable): “Say what you will about the dynamic maverick who built and rebuilt Apple over the course of four decades, but Steve Jobs was a visionary. A maker of things. A doer who intimately understood the excitement of a new product. How the interchange of 1s and 0s could produce a sublime piece of software. Steve Jobs got all this. We admired him for it. Some loved him for it. None of us will forget him for it.”

Barack Obama: “Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.

He transformed our lives, redefined entire industries, and achieved one of the rarest feats in human history: he changed the way each of us sees the world.

The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented.”

John Biggs (TechCrunch): “Steve Jobs is important to us because the gifts he gave mankind are innumerable. He gave us the gifts of elegance, of clarity, of drive. He gave us computers that spawned industries, phones that paid millions of salaries. He made it so I can Facetime from the road with my children before they go to bed and not have to worry about connection issues, downloads, fiddling. The stuff he made just works.”

And in Steve’s own words:  “Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful … that’s what matters to me.” – Wall Street Journal 1993

For live updates on tributes for Jobs, visit the Telegraph.


About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

The iPhone 4G Cometh…

iPhone 4G tariffs price plans

iPhone 4G tariffs price plans 

As of Friday 25th June 2010… (that’ll be tomorrow, those of you living under rocks)… the UK arrival of the iPhone 4 is upon us. Soon, how long you spent in a tent, in a queue, in tears, will be irrelevant. Maluphiles (that’s apple lovers to you) the country over will rejoice, pour libations of apple juice and dance on the graves of their old handsets like it’s the iPhone solstice… Can you tell I’m a bit peeved that I don’t have one?

For those of you joining me in sullen jealousy, let’s plan for the future. Which tariff to go for, if and when we decide to join the cool kids? The networks currently providing contracts for the iPhone are 3 Mobile, O2, Orange, Vodaphone, Tesco and T-Mobile, and packages vary. Here’s the rundown:

3 Mobile:

Having just released these details, and following a massive advertising push regarding their increased network improvements, the UK’s littlest provider, 3 Mobile, are trying to corner the market here, offering some of the best deals of the bunch.

All contracts are 24 months, ranging from £30-45/m with handsets costing £99 for the 16GB (free with the £45/m plan) and £89-189 for the 32BG model. All plans will give you 500 network minutes, 5000 texts, 5000 three-to-three minutes and 1GB of internet.

Three is also offering sim only and PAYG plans – you can see them all here. You’ll have to wait though, as it’s not actually available for contracts on launch date – 3 say it’s “coming soon” – though you can buy direct from Apple from the 25th June and choose a sim only contract.


18 month plans range from £30-65/month for a 16GB handset, which costs £219 with the cheapest plan and free with the £65 plan. A standard of unlimited texts, 1GB of internet and wifi stay the same across all the plans (except the £30/m deal, which offers a pretty measly 75 mins and 250 texts), with minutes increasing by 300 on each deal. 24 month plans are much the same, apart from monthly tariffs being 5 quid cheaper.

For the 32GB things look extremely similar, apart from a hike in the cost of the handset, ranging from £309 on a £30/25 per month contract to £59 on a £65/60 per month contract (18 and 24 months respectively).

For pay as you go, you’ll just have to wait, as all Vodafone details are yet “to be confirmed”.


18 month contracts start at £30/m and end at £75/m, with minutes ranging from 150 to 3000, and texts coming to 500 on all except the £30/m plan (which offers 250), though unlimited internet and Wi-Fi are standard. The handset itself will set you back £99-£229 for a 16GB model. For a 32GB handset, you’ll pay between £139-£319 for a similar plan.

24 month contracts offer a little more, ranging from £25-£75/m, with 16GB handsets costing £229 max and coming free with a £75/m contract. Texts go from 125 to unlimited once you pass the £35/m mark, and minutes from 75 to unlimited. As with the 18 month contracts, handset price changes with the 32GB model, from £29-£319.


All monthly tariffs here come with unlimited texts and Wi-Fi, with plans ranging from £25-£60 for 24 months, and £30-£65 for 18 months. For a 16GB handset, you’ll pay a max of £279 – it comes free with the top tariff for both lengths of contract. For a 32GB, costs range from £29-£323.

As with Vodafone, PAYG details are still in the works.


Tesco are offering 12 month contracts for the 16GB handset range from £20/m to £35/m, offering 250-750 minutes, unlimited texts, 1GB mobile data and unlimited BT Openzone Wi-Fi. Handsets cost a whopping £229-£349, though if you choose a £45/m, 24 month deal, you’ll only pay £19 for the handset and get unlimited minutes too.

For the 32GB, 12 month tariff, the details are the same, apart from a handset costing between £99 for a £45/m contract and £429 for a £20/m contract. You do get the bonus of 1000 Tesco Clubcard Points with every deal, however.


Who knows? The network still hasn’t revealed any pricing plans or ideas of how their tariffs will compare. Perhaps they’re waiting to undercut everyone completely…?


Here’s the comparison for a mid-range £35/m tariff:


Network Handset Minutes Texts Internet Contract
3 Mobile £99-169 900-2000 5000 1GB 24m
O2 £119 600 Unlimited 500MB 24m
Tesco £229 750 Unlimited 1GB 12m
Vodafone £169-£119 300-600 Unlimited 1GB 18-24m
Orange £319/£219 600 500/Unltd Unlimited 18/24m


Network Handset Minutes Texts Internet Contract
3 Mobile £189-£259 900-2000 5000 1GB 24m
O2 £209 600 Unlimited 500MB 24m
Tesco £299 750 Unlimited 1GB 12m
Vodafone £269-£219 300-600 Unlimited 1GB 18-24m
Orange £319/£219 600 500/Unltd Unlimited 18/24m

So there you have it, enjoy it if you get one, or join me to rock gently in a darkened corner if not. And when the riots start, I’ll meet you at the Apple shop to pillage…

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

The iPhone 4G – Was Christmas Ruined?

It was a bit like discovering your Christmas presents in the top of the wardrobe, ripping the wrapping paper to shreds, gorging on the chocolate, exhausting the novelty of the long-awaited toys and trying to piece the whole gruesome mess back together with the remaining sticky tape. Then getting told off by a gigantic Apple. (Stay with me…) So, Christmas morning, your parents try to fix grins on their faces while you all pretend that you are really a grateful, darling child and your forced exclamations of “Wow! Just what I wanted!” fall cold and empty… Is this the face of a happy child – or the face of naughty, techie guilt?

iPhone 4G

HYPOTHETICALLY, I mean. That’s a bit like what it feels to have the iPhone 4G “finally” revealed. Um, that’s really great, Steve, thanks. Never seen it before, honest, never in our lives, certainly not 2 whole months before the big reveal. Still, there’s something kinda ironic about the 4G tagline: “This changes everything. Again.”

Anywho, on June 7th 2010, Apple CEO Steve Jobs introduced the newest member of the iPhone family in his keynote address at the WWDC, claiming that “for 2010, we’re going to be taking the biggest leap since the original iPhone,” but adding, with good grace, “Stop me if you’ve seen this before…”

The reveal covered eight of the “hundreds” of new features, including:

  • New, slimline design – at 9.3mm thick it is reportedly 24% thinner than the 3Gs (though 3 grams heavier)
  • Front facing camera for “facetime” conference calling
  • Integrated wireless antenna, wifi, bluetooth & GPS
  • Back facing 5MP camera and 720p HD video, with iMovie available as an app for editing
  • 3.5” retina display screen with 960×640 pixel resolution – 4x the pixel count of previous models
  • Improved battery time – 7 hours of talk time and 6 hours of web browsing (on 3G networks), 10 hours of wifi browsing, 10 hours of video and 40 hours of music.
  • Available in 16GB and 32GB versions from 24th June 2010 in the US, UK, Japan, France and Germany (pre-orders start on 15th June) and by the end of September it will be obtainable in 88 countries

Apple has also previewed the newest version of the iPhone operating system, OS 4.0 – or iOS 4, to be launched in the summer of this year. The system is boasting multitasking capabilities for third party applications, giving greater freedom to flick between programs and apps, to listen to music while you web browse or check info while you chat. 4.0 also integrates the iPad’s bookstore into the iPhone, the option of encrypted email and opens up opportunities for developers to place ads within applications – potentially a massive new platform for mobile marketing.

So the question is: have the iPad, the iPhone 4G and OS 4.0 improved Apple’s universe enough to compete with the tsunami of Android-lovers on the horizon? Was the blow of the reveal softened too much by Gizmodo’s plot spoiler? Would things really be better sorted out if we just resorted to the Jobs vs Cutts fight club like we suggested in the first place? Perhaps. The first rule of the iPhone 4G is… you don’t talk about the iPhone 4G before it’s launched…

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.