Watching the Background

We recently posted about using rich landscape imagery as backgrounds on a website, however many companies have decided to take this to the next level and use videos, instead of imagery, as backgrounds. Using a video as a background is definitely an effective way of capturing the users attention- that is if it works correctly for the user.

The quality of the video entirely depends on how the user is accessing the site. If they’re accessing the site through their mobile or tablet, the format of the video could end up looking completely disfigured. A responsive version would have to be put into place for users to access the site from their tablet or mobile device.

Videos can work superbly well providing that the user’s internet connection is reliable. If the connection is slow and unstable, it could take longer than usual for the video to load, therefore testing the users patience entirely.

Using videos as a background on a website can be risky, but if it comes across effectively, they can prove to be extremely captivating, and make a strong feature on any website.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

So Much Technology! But Less Is More…

Here at Ikroh, we’ve discovered something very interesting. With so much technology about and available to use, the approach to web design seems to be the ‘less is more’ trend.

The more you can do with so little seems to be the ‘in-thing’. It’s quite interesting watching different websites coming up with new and innovative ways to do so much more with so little opportunity. The aim is to not over do it, and to keep it classy and clean as much as possible.

Although less is being incorporated into websites, much more is going into the features behind the site, making for stand out focal content features. For example, videos as backgrounds, interactive scrolling sites and portfolios as galleries with no content whatsoever.

Although content is key in any site, the less of it there is the better. Websites are only inputting the key aspects of content into their site that are related to the company, and to what users are after.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Strong Landscape Imagery

Relaxing on a beautiful tropical beach, wondering through an exotic rainforest or just sitting on the edge of a magnificent canyon, these scenarios are one of a kind, which is why so many websites are cleverly implementing them as backgrounds.

Everyone loves an interesting and unique background. A strong background can draw users in and encourage them to want to explore more about the image. Strong images such as a glorious beach or a luscious green forest are usually images that come as a standard background on a computer, so why not use them on a website?

You can either use strong landscape imagery on its own, and leave the user to ponder about the image in their own time, or you can use strong words or phrases that consist of great typography to complete the final look. Unique and interesting typography placed over the top of a strong image can truly create the standout effect most companies are looking to implement onto their website.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Website Storytelling

Everyone loves a good book. Getting lost in a completely different world, learning about new things and identifying with characters we grow to love and hate- the secret of a good book is telling the reader a great story, which is why so many companies and websites are designing their website around the viewer, by storytelling.

Content is still a strong tool within web design, but too much can leave the user searching through mountains of it trying to find what they’re after, which is why strong imagery is key. Although storytelling is important, it shouldn’t be in the format of an actual book. The saying “imagery speaks louder than words” is true, people want to be drawn in by images. Strong key phrases over the image can leave the user to ponder, to truly think about what that image means, therefore working wonders for your site.

It’s important not to overdo it with strong imagery, this may leave the user a little complexed as to what your site is trying to do. Leaving it clear, clean and simple is the way forward, especially as a variety of rich images may increase the loading time, which only frustrates the user.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Embracing Change

People are creatures of habit. We get stuck into a routine and stick with it. Why? Because it’s easier, less hassle and quite frankly, less stress is involved. So why change a website? Surely completely transforming a site will discourage your regular visitors, make them angry, impatient and resentful? Only if the site and brand has changed for the worse.

Facebook are always continuously adding new features and changes to the site, and when they do, it usually receives a 90% backlash from their users. The other 10% are people that don’t really care, or have accepted their new fate of social networking. A great example is when Facebook added the cover photo feature to they site. People just couldn’t grasp the idea of having TWO photos to represent themselves, and their Facebook profile. But now, Facebook users have grown to love this feature, and they most likely wouldn’t remember the time when they just had a profile photo on their profile. The backlash about a change usually lasts for a day or two, and people just get on with learning and accepting the new site, and usually in the end, they love it.

Why change something that works? People can’t always understand why you would change something that works perfectly well. The thought of having to leave their comfort zone is a daunting thought, but change isn’t always a negative prospect. It’s definitely something to embrace. Change can be exciting, appealing and sometimes you just have to go for it. Technology is constantly developing and changing at a rapid rate, and it’s something that people embrace. Change is the way forward to progressing and realising new opportunities, and people tend to familiarise themselves to something that’s consistently on trend, rather than something that’s dated.

Sometimes, it’s just impossible not to accept change. Web designers are continuously developing new and interesting ways to improve websites and user experience. It’s no good sitting back and watching your competitors roll out the new exciting trends and techniques, it might be time for you to lead the way, and give change that big friendly hug it deserves.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.