When’s the Best Time to Post on Social Media?

when to post on social media

Do you pay attention to when your social followers are online and interacting? Here’s a free tip: you should be. Social media is a fast-moving form of communication and if you are hoping for marketing success, you’ll need to target your posts carefully to your audience, including the most effective times to post content on each different platform.

when to post on social media

First things first, the answer you seek is not a generalised one. Finding the best time to post on social media will depend on your specific audience, their daily routines, their social habits, their preferences and so on. To get started, take a look at your social analytics. Facebook’s Insights will tell you exactly what kind of response your posts are getting, and even give you hints on when your followers are most likely to be online. Free tools like Tweriod analyse your Twitter feed and tell you when’s the best time to post to engage your Tweeps. Google Analytics can show you how well your social efforts are performing and which posts perform the most effectively. Make use of this data and create your own timeline guide for different types of content (text posts, images, videos, links etc) and different platforms (Guess what? Social users are active at different times on different social platforms!). Take the time to work out how to make your social media posts work most effectively – after all, there’s no point shouting into the dark if no one’s listening…

Next, think about your audience – their age, their marital status, their routines, their work schedules, their family life, their interests – all these elements will give you clues as to when they’re likely to be online. Would your audience be likely to check their profile via smartphone on their morning commute and sneak a peek in their lunch break, or will they be completely offline until the evening, at which point they’ll stay stuck to Twitter until they go to bed? If your audience is international, should you be targeting specific posts to UK time and others for the US?  On a Friday night, will your audience be out on the town or at home with the kids? You need to know this information if you’re going to make the most of your social media campaign.

For a more general guide to the best times to post on your social accounts, these guidelines might help you get started:

Facebook:

7am-9am – Depending on your target audience, commuter times can be useful for uplifting posts and links to blogs or articles for reading material while your customers are travelling. Posts aren’t likely to result in sales at this time, however, as customers on the go may not have a secure connection or the time to go through a checkout process.

1pm-3pm – This is a good time to post on Facebook as it catches lunch-breaks and pre-school run audiences who may have a little downtime before the evening rush.

7pm-10pm – Wednesday evenings tend to be a busy time on Facebook in our experience – perhaps that mid-week need for a bit of a boost? Make the most of this period by giving followers something to smile about, or a tempting offer. Some users may also use social media to organise their nights out on a Friday or Saturday evening, so if your company is associated with nightlife then now’s the time to push a special deal or entry discount!

Weekends 10am-2pm – Once again, your timeframe will depend on your audience’s habits, but generally folks are up late on a weekend and potter around until lunch time. During this time they’re likely to check in with their mates on Facebook to see what they’re up to, or have a look online to do some shopping…

Twitter:

7am-9am – Many users log on to Twitter on their commute, or while they’re eating their cornflakes – it’s a quick and easy way to update on news and check in with friends before work/school begins. After 9am, however, things tend to go quiet.

1pm-3pm – Like Facebook, Twitter is great for downtimes, and there’s often a flurry of activity around early afternoon. Make the most of this time and get chatty – if you can engage followers in a conversation you’re half way to a conversion!

6pm-11pm – On the commute or sitting in front of the telly, evening Twitter users can be massively active. Many Tweeple browse Twitter while watching their favourite shows, commenting and reacting to the action, so if you can work out what kind of programmes your target audience might watch, get in there and join the conversation! Twitter is also a great way of communicating for friends meeting up and going out in the evenings.

Google Plus:

9am-11am – More at the business end of the scale, G+ is great for getting early morning posts out to your circles and connections. Broadcast your latest deals, an interesting blog post, or a cool new product, and browse and follow other users to build your community.

Pinterest/Tumblr:

7pm+ – Ever lost an entire evening to Pinterest or Tumblr? Yeah, us too. These social platforms are firmly the realm of the late browser, so take advantage of followers being online to post up your best images and links. Pinterest and Tumblr also have a strong US following, so if Americans make up part of your target audience you may want to target and schedule your posts to coincide with their time zone.

Hopefully you’re a bit more clued up about the most beneficial times to post on social networks, and if you ever need an extra hand in tailoring your social media strategy to be effective and cost-efficient, let us know – our social team will be glad to help!

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Drowing in Data? A Mini-Guide to Website Analytics

Are you drowning in data? Feeling overwhelmed by analytics? Every professional search or social marketing will tell you that keeping close tabs on your website performance and analytics is essential in developing a successful online marketing strategy but if you’re finding it hard to understand which metrics matter to your company, you may be making some ill-guided decisions.

Firstly, if your website data matters to you (and it should), hiring a professional web analytics firm to handle your SEO and/or social media marketing is a good first step, and needn’t hack a massive chunk out of your budget. We offer specially tailored contract-free PPC packages for small businesses and start-ups because we think everyone should take their digital marketing strategy seriously while still being able to afford it!

website analytics tips

So, back to basics: how can you make sense of your data and pick out the essential elements to help you keep track of your website performance? On a simple level, it comes down to three main points:

1) Visitor behaviour

2) Website performance

3) Conversions

To gauge the value of each of these elements, you need to identify the key performance indicators (KPIs) for your website and set specific goals to help you track relevant activity. Look at the breakdown below and think about the type of goals you could put into place to gather information on each point.

Visitor behaviour:

  • Where are your visitors are entering your site and which landing pages are getting the most visits?
  • Are visitors are leaving your website too soon?
  • How are visitors are navigating your site?
  • Are visitors making purchases/enquiries?

Website performance:

  • Which pages perform the best (and worst)?
  • Where are visitors leaving your site?
  • Are visitors being called to action and making conversions?
  • Are your pages loading fast enough?
  • Is your website connected to your social media sites?
  • Where are your visitors coming from?
  • What devices are visitors using to access your site?
  • Are your SEO and PPC campaigns performing well?
  • What keywords are customers using to find your site?

Conversions:

  • What is inciting customers to buy/sign up?
  • Where are your conversions coming from?
  • What is driving customers to your site?
  • Which pages lead to successful conversions?

In today’s business world we have an over-abundance of data and sometimes trying to deal with too much at a time can be the downfall of a company’s marketing strategy. What you really need to know is whether your visitors making purchases (hopefully, yes!) and how you can best track the KPIs of your website and the details of these conversions to make the most of future marketing efforts. You can leave the rest up to us!

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Understanding your Website Analytics

Your website analytics can be invaluable in helping you formulate a successful internet marketing campaign. You can use your analytic data to improve the way your website works, drive traffic to your site from a variety of places, and ensure that the traffic  that visits your website finds what they are looking for – and hopefully turns into a conversion.

Understanding your web analytics, however, can sometimes be a difficult job. There are many different variables and ways to view your data to find the information you need. Though it’s best to employ a professional to do this analysis for you, it’s a good idea to know the basics when you look at your web analytics.

web analytics

Let’s start with what drives traffic to your website. First we have natural search, often assisted by Search Engine Optimisation (SEO), where users find your website by typing in relevant keywords into a search engine. Paid search is in the same vein but users are steered by paid advertisements that appear within search results. For returning customers or customers who have signed up for newsletters, email marketing may also bring traffic to specific landing pages. Then there’s other online advertising, blogging, press releases, social media…

But traffic does not necessarily equal revenue. A particular source may be sending exciting numbers of users to your website, but is it actually generating leads, sales or conversions? If not, then analytics may be able to tell you why, by giving you vital information like bounce rate, point of exit, and user location. You can use these analytics to answer the question:

How well does your website work?

You can study the different elements of your website analytics to work out whether your website and its content are enticing viewers to stay on the site, navigate deeper and ultimately turn into a sale or lead. If this isn’t happening the way you’d like it to, your analytics can also tell you where and how your customers are leaving your site, whether your marketing efforts are bringing in adequate traffic, and where that traffic comes from.

Here are a few aspects of analytics that you can use to your advantage:

Location – Are your customers local enough to come to your store in person, or take advantage of your postage area? Geotargeting your marketing efforts can help to better target the customers you want to reach. There’s no point bringing in traffic from Australia if you only ship to the UK.

Source of traffic – Find out what is driving traffic to your site and individual pages. Do you need to spend more time on social media sites? Perhaps your PPC ads need an adjustment. Are you getting the best return on your marketing investment?

Visitors – Are your visitors unique, new or returning customers? Is your business and website performing well enough to bring back decent numbers of returning visitors and customers? Are you also acquiring enough new traffic through your marketing strategy?

Page views – See which of your landing pages is receiving the most views. Improve your traffic direction by specifying the right kind of landing page for each link or ad. If a customer clicks through to a page that doesn’t give them what they were expecting, they’re just going to look elsewhere. Diversify the landing pages you use within your SEO and marketing to make it easy for customers to find the info they want.

Bounce rate – How engaging is your content? Bounce rate tells you how long viewers stay on each page. If your content doesn’t have enough relevant information customers won’t be encouraged to navigate through your site to find what they’re looking for.

Social media – Make use of social platforms like Twitter, Facebook and YouTube to bring customers into your site using multimedia, promotions and links. Social media posts can carry more weight than a blog post in the eyes of search engines so it’s worth using this popular resource to drive traffic to your website.

Mobile – See how many mobile users you have. Is your website mobile-compatible? Are you making it easy for mobile users to access your site and shop or browse while they’re out and about?

Content – Which content drives sales for your company? Link this info with page views and bounce rate and you will quickly determine which of your content is redundant and which is valuable.

Time/date of visit – This information can be extremely useful to show you when people are visiting your site from each type of referral. You will be able to see when there are peaks and troughs in your traffic stats and schedule your posts to catch the attention of the maximum amount of users, especially when utilising social media.

Keywords – Find out how well your paid and non-paid keywords are performing. Are they directing users to the right landing pages? Are they creating conversions? Are your PPC and SEO campaigns working effectively?

Exit pages – Like bounce rate, this can show you where your customers are leaving your site, and you may be able to work out why by looking at other analytics and data.

Goals – Analyse your goals to see if you are achieving them with your current website, content and marketing efforts. Goals could include: email newsletter signup, offer or promotion conversion, sales or email/phone leads. Make your goals realistic and track them using analytics to see whether you can improve their performance.

Your website analytics can be essential to running an online marketing campaign and keeping your website working successfully. The behaviour of your site visitors and customers can tell you a lot about how well your website works, and allows you to improve and adapt your strategy to bring in more traffic and, ultimately, more conversions. If you need professional help with your website analytics, get in touch with us at Ikroh.com for more information. We can also carry out a thorough web audit to help you identify just how efficient your website is and ways in which you can maximise its success.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.