Catfish

The term ‘Catfish’ is becoming more and more well known across the web all across the world. Up until a few years ago, people would have assumed the word Catfish was the actual fish, however, Catfish is one of the most popular terms used across the social media networks.

A Catfish is someone who creates an online fake profile in order to draw someone into an online relationship. This person takes another persons details and photographs and uses them as their own. The images used are usually that of another who tends to either be a model or a very attractive person in order to lure people into an online ‘fake’ relationship.

The rise in people ‘cat fishing’ other people has risen significantly over the past couple of years, especially since the use of social media is rising increasingly. The fact that someone can easily take your profile picture and details off the internet within a matter of minutes, and create a fake profile based on your information, is quite frightening. We believe that stronger systems should be in place in order to stop other people from taking your information online and using it as their own.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Twitter Re Design

Twitter have rolled out their new site design to their followers. The site is now ‘refreshed’ and ‘updated’, allowing their 500 million users to navigate and use the site more easily,

The Social Media Network announced the changes on Twitter (naturally), tweeting “We’re now rolling out a refreshed twitter.com reflecting the look & feel of our iOS & Android apps”. The site now basically reflects their app design, and all the major design elements that were trending within the web design industry. The majority of the site has been changed from a black design to a white one, giving a more ‘pure & refreshed’ ambience to the site. The tweets now appear on a white background, therefore making them clearer and easier for the viewer to read and ‘retweet’. Various icons have been changed to mirror those that currently exist within the iOS and Android apps.

Twitter users now also have the chance to be creative, and modify their profile appearance. They now have the opportunity to customise the colour of the links they post, as well as the colour of the background of their profile overlay. Previously when Twitter went away and came back with a complete redesign of the site, they received an incredible backlash from their fellow tweeters, mainly because they completely changed how their user’s tweet and read other tweets, basically altering how they use the site altogether. Whereas this redesign takes a different approach, and doesn’t completely transform how the user uses the site. Although, this could always be the start of a new re-design of the user interface altogether; perhaps Twitter are just being clever and instead of taking sudden drastic action as they have previously done, they’re phasing a new interface in gradually…

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Twitter Advertising for Small Businesses

Twitter advertising for small businesses

Twitter advertising for small businesses

Following its recent IPO, Twitter has announced that it has opened up advertising for UK small businesses on the social platform. Its self-serve advertising system is now available for small to medium enterprises (SMEs) outside the US for the first time. Previously, only larger companies which had a working relationship with Twitter were able to buy ad space but now, “If you can Tweet, you can advertise on Twitter,” as Twitter product manager Ravi Narasimhan put it.

“All you need is a Twitter account and a credit card. You’re in control of your ads, the audience you want to reach, and of course your budget. Best of all, you will only be charged when people follow your Promoted Account or retweet, reply, favorite or click on your Promoted Tweets. You are never charged for your organic Twitter activity.”

The self-service advertising platform works in partnership with O2 in the UK, offering monitoring tools and support for SMEs to set up and run their new Twitter ad campaigns. You can even grab an extra £50 of Twitter ad credit by signing up for the O2 tool. 

Ben Down from O2 explained: “During conversations with our small business customers we are often told that what they really need is advice to understand how they can use platforms like Twitter. We believe that it’s our responsibility as both a large corporate and a digital services company to guide them. That’s why we are investing our time, money and expertise in this new social insights platform.”

Will your company be getting on board with Twitter ads? How will you rise above the rest of the birdsong and engage your customers with your tweets?

If you would like a young dynamic & fun company to look after your social media marketing, please call 01908 379938.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Social Media Propaganda Posters by Aaron Wood

social media propaganda posters by aaron wood

We’re social media addicts here at Ikroh and we love these propaganda posters designed by Aaron Wood – they capture the personality of each platform so well!

social media propaganda posters by aaron wood

 

Social media can be a scary place, or the spark that ignites community spirit into a positive force to be reckoned with. From charity fundraising to raising awareness, social media is unlike any other form of information distribution – perhaps your business can incorporate the power of social media to support a good cause… If you need any help with your social media marketing, please call us on 01908 379938.

If you want a social media propaganda poster for your home or office, you can buy them from Aaron’s Etsy shop here.

 

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.