To Pin Or Not To Pin?

pin

pin

The social media site Pinterest was launched five years ago, and it became an instant success. Its site appealed particularly to women, however men are increasingly being drawn into the site and Pinterest is seeking to encourage more men onto the social media platform.

Pinterest is used for a multitude of different purposes; some use it to indulge in and learn about hobbies, some to plan holidays and family meals, and some for health and fitness, whilst others access it for gardening ideas. The times of year see shifts in interest, which relate directly to many of these pursuits.

Pinterest is now a serious contender for the mobile social platform, alongside Facebook, Twitter, Linkedin, Google and Youtube. However, because of its bias towards women, Pinterest is now trying to address the balance by making subtle changes. They’re seeking to increase the search functionality by appealing to a wider audience – possibly reaching out to a more masculine audience in the process.

Particularly in the USA, female Pinterest users far outnumber male users, and by encouraging a wider scope for advertising (for example, changes in the way culinary pursuits are portrayed) Pinterest hopes to pull more male users in.

It is not only content that women and men seem to enjoy differently, but also the way that an image is presented. Men seem to enjoy video content more, whilst women will ponder the still images.

Businesses, while not placing direct adverts, use the site to pin images which have links to their sites – Etsy is the number one example of this. Although only 8% of the pins come directly from them, they are constantly repinned by users who enjoy their products.

By setting up a verified business account, businesses can use the site more effectively and watch how their products are performing. Pinterest analytics provide ongoing information as to what appeals to people, how images are attracting initial attention, and what and how much gets repinned. This in turn allows the business to understand which items to focus on and how it performs on the social media platform. Customers can be fickle, so to enable a business to keep track of the waxing and waning of its products, the changes in taste are indicated. This will show whether it’s time for alteration or amendment, and the business can then redesign its site, if necessary.

Social media promotes a stream of information, and Pinterest particularly encourages intelligent use by businesses, and whilst seeking to redress the male and female balance of its audience will enable more businesses to achieve an increase in sales and services.

Catfish

The term ‘Catfish’ is becoming more and more well known across the web all across the world. Up until a few years ago, people would have assumed the word Catfish was the actual fish, however, Catfish is one of the most popular terms used across the social media networks.

A Catfish is someone who creates an online fake profile in order to draw someone into an online relationship. This person takes another persons details and photographs and uses them as their own. The images used are usually that of another who tends to either be a model or a very attractive person in order to lure people into an online ‘fake’ relationship.

The rise in people ‘cat fishing’ other people has risen significantly over the past couple of years, especially since the use of social media is rising increasingly. The fact that someone can easily take your profile picture and details off the internet within a matter of minutes, and create a fake profile based on your information, is quite frightening. We believe that stronger systems should be in place in order to stop other people from taking your information online and using it as their own.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

When’s the Best Time to Post on Social Media?

when to post on social media

Do you pay attention to when your social followers are online and interacting? Here’s a free tip: you should be. Social media is a fast-moving form of communication and if you are hoping for marketing success, you’ll need to target your posts carefully to your audience, including the most effective times to post content on each different platform.

when to post on social media

First things first, the answer you seek is not a generalised one. Finding the best time to post on social media will depend on your specific audience, their daily routines, their social habits, their preferences and so on. To get started, take a look at your social analytics. Facebook’s Insights will tell you exactly what kind of response your posts are getting, and even give you hints on when your followers are most likely to be online. Free tools like Tweriod analyse your Twitter feed and tell you when’s the best time to post to engage your Tweeps. Google Analytics can show you how well your social efforts are performing and which posts perform the most effectively. Make use of this data and create your own timeline guide for different types of content (text posts, images, videos, links etc) and different platforms (Guess what? Social users are active at different times on different social platforms!). Take the time to work out how to make your social media posts work most effectively – after all, there’s no point shouting into the dark if no one’s listening…

Next, think about your audience – their age, their marital status, their routines, their work schedules, their family life, their interests – all these elements will give you clues as to when they’re likely to be online. Would your audience be likely to check their profile via smartphone on their morning commute and sneak a peek in their lunch break, or will they be completely offline until the evening, at which point they’ll stay stuck to Twitter until they go to bed? If your audience is international, should you be targeting specific posts to UK time and others for the US?  On a Friday night, will your audience be out on the town or at home with the kids? You need to know this information if you’re going to make the most of your social media campaign.

For a more general guide to the best times to post on your social accounts, these guidelines might help you get started:

Facebook:

7am-9am – Depending on your target audience, commuter times can be useful for uplifting posts and links to blogs or articles for reading material while your customers are travelling. Posts aren’t likely to result in sales at this time, however, as customers on the go may not have a secure connection or the time to go through a checkout process.

1pm-3pm – This is a good time to post on Facebook as it catches lunch-breaks and pre-school run audiences who may have a little downtime before the evening rush.

7pm-10pm – Wednesday evenings tend to be a busy time on Facebook in our experience – perhaps that mid-week need for a bit of a boost? Make the most of this period by giving followers something to smile about, or a tempting offer. Some users may also use social media to organise their nights out on a Friday or Saturday evening, so if your company is associated with nightlife then now’s the time to push a special deal or entry discount!

Weekends 10am-2pm – Once again, your timeframe will depend on your audience’s habits, but generally folks are up late on a weekend and potter around until lunch time. During this time they’re likely to check in with their mates on Facebook to see what they’re up to, or have a look online to do some shopping…

Twitter:

7am-9am – Many users log on to Twitter on their commute, or while they’re eating their cornflakes – it’s a quick and easy way to update on news and check in with friends before work/school begins. After 9am, however, things tend to go quiet.

1pm-3pm – Like Facebook, Twitter is great for downtimes, and there’s often a flurry of activity around early afternoon. Make the most of this time and get chatty – if you can engage followers in a conversation you’re half way to a conversion!

6pm-11pm – On the commute or sitting in front of the telly, evening Twitter users can be massively active. Many Tweeple browse Twitter while watching their favourite shows, commenting and reacting to the action, so if you can work out what kind of programmes your target audience might watch, get in there and join the conversation! Twitter is also a great way of communicating for friends meeting up and going out in the evenings.

Google Plus:

9am-11am – More at the business end of the scale, G+ is great for getting early morning posts out to your circles and connections. Broadcast your latest deals, an interesting blog post, or a cool new product, and browse and follow other users to build your community.

Pinterest/Tumblr:

7pm+ – Ever lost an entire evening to Pinterest or Tumblr? Yeah, us too. These social platforms are firmly the realm of the late browser, so take advantage of followers being online to post up your best images and links. Pinterest and Tumblr also have a strong US following, so if Americans make up part of your target audience you may want to target and schedule your posts to coincide with their time zone.

Hopefully you’re a bit more clued up about the most beneficial times to post on social networks, and if you ever need an extra hand in tailoring your social media strategy to be effective and cost-efficient, let us know – our social team will be glad to help!

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

New Keyword Search for Pinterest

pinterest keyword search

Pinterest’s latest feature allows users to search through their pins using keywords to make tracking down individual pins much easier. The virtual pinboard enables users to ‘pin’ hundreds of images onto their boards and, for those of us who have itchy pinning-fingers, this can make it something of a mission to sort through your different boards to find that one particular pin… With the new search feature, when you enter a term into the main search box you will be given the choice to select “just my pins” to streamline your results to your own boards. (Note that pins within a secret board, or on a group board that you did not pin yourself will not turn up in your personal search results.) A narrowing of keyword search results is a logical step for the ever-growing social site, and is just one of Pinterest’s plans for developing the platform this year.

pinterest keyword search

Earlier this year Pinterest enabled ‘Rich Pins’, providing more detailed information about the origin of pins and links, allowing users to track images back to the website or store it originated from. Big name brands were involved in the launch of this new feature, including eBay, Target and Walmart, and any business owner who would like to include specific meta tags to their pinned images can do so via Pinterest’s Rich Pins developer info.

Back in October 2012, detailed Pinterest web analytics was also enabled for verified business users in order to track traffic that passed through the social site and allow users to keep tabs on the popularity of their pins. Additionally, using ‘Pin It’ buttons on your website landing pages and blog posts, and optimising your images to be more easily pinnable can really help to encourage social sharing via Pinterest.

Pinterest’s keyword search function is being slowly rolled out to web users worldwide, and will soon be available as an update on mobile devices. One word of caution, however: if you want your pins to be easily searchable, you will need to remember to categorise or tag them, and write a relevant description so that each pin’s keywords will be memorable for use with the new search facility!

Happy pinning!

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Pinterest Launches Business Pages

Pinterest business pages

Pinterest have launched business pages for companies, as well as a separate area of the virtual pinboard site to help businesses to develop their social strategy.

Pinterest has quickly emerged as a forerunner in the social media world, with big brands and companies trying to utilise the addictive visual sharing site to drive traffic and sales. The new developments for businesses don’t actually make an enormous amount of difference to company pages at the moment, though there may well be further plans brewing in the next 12 months.

Pinterest business pages

Businesses can now opt to switch their page to a business page, which allows them to link it with their website using HTML code, and add a “follow” button to website pages. Once verified, your website URL will be added to your Pinterest homepage. The website profile widget allows up to 30 pins to be displayed on your website which aims to help brands to increase their Pinterest followers via their site. You are able to choose which board these pins are sourced from, enabling you to target your web visitors more specifically.

For the future, we’re expecting the arrival of promoted pins or the ability to host competitions or promotions directly from the platform, much like Facebook’s recent ‘promoted posts’ option. Pinterest are also promising business features that “provide more powerful ways of reaching and understanding your audience on Pinterest”, which suggests that analytics might be on their way too, as well as potentially adding multiple page managers to a single business profile.

But for now, it’s more or less business as usual for the pinboard giant – so how can you use Pinterest to boost your company? Here are a few quick tips:

Pin relevant and appropriate content. Determine what kind of information and content your customers want, and see if you can tailor your boards to their interests, while keeping things relevant to your business. For example, if you sell kitchenware, you might want to provide your followers with pins of stylish kitchen designs and tasty recipes. Don’t just pin your own images and products and expect anyone to be interested…

Optimise your content. All your imagery should be properly optimised for SEO and social sharing, including image titles, alt titles and a relevant description. Add your website URL to your Pinterest account and make sure your boards are properly categorised and titled. Add a relevant image to your blog posts, preferably with easily readable text and labels that describe the post so that Pinterest users can quickly see what it’s about and share it appropriately.

Utilise cross-platform promotion. Use your other social profiles to link to your Pinterest boards and pins, or promote blog posts, products and competitions on Pinterest. Make sure you add ‘pinnable’ images to your website and blog so that you can easily add them to Pinterest.

Make your content shareable. Don’t pin every single post or image you have – decide which are likely to be most useful to your followers and most likely to be repinned and shared across the platform. Some of the most popular posts are DIY or how-tos, humorous posts/images and high quality design.

We’re interested to see what pin-related developments emerge during 2013, as it doesn’t look like Pinterests virtual pinboard is going away any time soon. If your business is visual-based and lends itself to social sharing, it’s absolutely worth getting on board and getting to grips with Pinterest’s addictive ways…

Check out Ikroh on Pinterest!

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.