Catfish

The term ‘Catfish’ is becoming more and more well known across the web all across the world. Up until a few years ago, people would have assumed the word Catfish was the actual fish, however, Catfish is one of the most popular terms used across the social media networks.

A Catfish is someone who creates an online fake profile in order to draw someone into an online relationship. This person takes another persons details and photographs and uses them as their own. The images used are usually that of another who tends to either be a model or a very attractive person in order to lure people into an online ‘fake’ relationship.

The rise in people ‘cat fishing’ other people has risen significantly over the past couple of years, especially since the use of social media is rising increasingly. The fact that someone can easily take your profile picture and details off the internet within a matter of minutes, and create a fake profile based on your information, is quite frightening. We believe that stronger systems should be in place in order to stop other people from taking your information online and using it as their own.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Social Media Propaganda Posters by Aaron Wood

social media propaganda posters by aaron wood

We’re social media addicts here at Ikroh and we love these propaganda posters designed by Aaron Wood – they capture the personality of each platform so well!

social media propaganda posters by aaron wood

 

Social media can be a scary place, or the spark that ignites community spirit into a positive force to be reckoned with. From charity fundraising to raising awareness, social media is unlike any other form of information distribution – perhaps your business can incorporate the power of social media to support a good cause… If you need any help with your social media marketing, please call us on 01908 379938.

If you want a social media propaganda poster for your home or office, you can buy them from Aaron’s Etsy shop here.

 

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

When’s the Best Time to Post on Social Media?

when to post on social media

Do you pay attention to when your social followers are online and interacting? Here’s a free tip: you should be. Social media is a fast-moving form of communication and if you are hoping for marketing success, you’ll need to target your posts carefully to your audience, including the most effective times to post content on each different platform.

when to post on social media

First things first, the answer you seek is not a generalised one. Finding the best time to post on social media will depend on your specific audience, their daily routines, their social habits, their preferences and so on. To get started, take a look at your social analytics. Facebook’s Insights will tell you exactly what kind of response your posts are getting, and even give you hints on when your followers are most likely to be online. Free tools like Tweriod analyse your Twitter feed and tell you when’s the best time to post to engage your Tweeps. Google Analytics can show you how well your social efforts are performing and which posts perform the most effectively. Make use of this data and create your own timeline guide for different types of content (text posts, images, videos, links etc) and different platforms (Guess what? Social users are active at different times on different social platforms!). Take the time to work out how to make your social media posts work most effectively – after all, there’s no point shouting into the dark if no one’s listening…

Next, think about your audience – their age, their marital status, their routines, their work schedules, their family life, their interests – all these elements will give you clues as to when they’re likely to be online. Would your audience be likely to check their profile via smartphone on their morning commute and sneak a peek in their lunch break, or will they be completely offline until the evening, at which point they’ll stay stuck to Twitter until they go to bed? If your audience is international, should you be targeting specific posts to UK time and others for the US?  On a Friday night, will your audience be out on the town or at home with the kids? You need to know this information if you’re going to make the most of your social media campaign.

For a more general guide to the best times to post on your social accounts, these guidelines might help you get started:

Facebook:

7am-9am – Depending on your target audience, commuter times can be useful for uplifting posts and links to blogs or articles for reading material while your customers are travelling. Posts aren’t likely to result in sales at this time, however, as customers on the go may not have a secure connection or the time to go through a checkout process.

1pm-3pm – This is a good time to post on Facebook as it catches lunch-breaks and pre-school run audiences who may have a little downtime before the evening rush.

7pm-10pm – Wednesday evenings tend to be a busy time on Facebook in our experience – perhaps that mid-week need for a bit of a boost? Make the most of this period by giving followers something to smile about, or a tempting offer. Some users may also use social media to organise their nights out on a Friday or Saturday evening, so if your company is associated with nightlife then now’s the time to push a special deal or entry discount!

Weekends 10am-2pm – Once again, your timeframe will depend on your audience’s habits, but generally folks are up late on a weekend and potter around until lunch time. During this time they’re likely to check in with their mates on Facebook to see what they’re up to, or have a look online to do some shopping…

Twitter:

7am-9am – Many users log on to Twitter on their commute, or while they’re eating their cornflakes – it’s a quick and easy way to update on news and check in with friends before work/school begins. After 9am, however, things tend to go quiet.

1pm-3pm – Like Facebook, Twitter is great for downtimes, and there’s often a flurry of activity around early afternoon. Make the most of this time and get chatty – if you can engage followers in a conversation you’re half way to a conversion!

6pm-11pm – On the commute or sitting in front of the telly, evening Twitter users can be massively active. Many Tweeple browse Twitter while watching their favourite shows, commenting and reacting to the action, so if you can work out what kind of programmes your target audience might watch, get in there and join the conversation! Twitter is also a great way of communicating for friends meeting up and going out in the evenings.

Google Plus:

9am-11am – More at the business end of the scale, G+ is great for getting early morning posts out to your circles and connections. Broadcast your latest deals, an interesting blog post, or a cool new product, and browse and follow other users to build your community.

Pinterest/Tumblr:

7pm+ – Ever lost an entire evening to Pinterest or Tumblr? Yeah, us too. These social platforms are firmly the realm of the late browser, so take advantage of followers being online to post up your best images and links. Pinterest and Tumblr also have a strong US following, so if Americans make up part of your target audience you may want to target and schedule your posts to coincide with their time zone.

Hopefully you’re a bit more clued up about the most beneficial times to post on social networks, and if you ever need an extra hand in tailoring your social media strategy to be effective and cost-efficient, let us know – our social team will be glad to help!

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Social Media Checklist

Is your business social? If not, why not? These are the questions that any business should be asking themselves if they have not already joined their customers in the social networking arena. It is worth noting that your competitors may already be talking to your customers and, worse still, your customers may be talking back! If you want to get into social media but don’t know where to start, don’t panic. We’ve complied a quick checklist for companies looking to embark on going social…

social media management

  1. Be honest. This is the most important part of any social media campaign – be truthful, genuine and as down-to-earth as possible. Social fans dislike fakery and dishonesty, and being open with your fans means you can turn a negative comment into a positive one by dealing with it politely and trying to make amends.
  2. Say sorry. If your businesses gets it wrong, do the right thing and apologise. Most people can understand that mistakes happen, and in many cases you can make or break a lifetime customer by how you deal with your mistakes. Future or existing customers will also appreciate seeing how you deal with difficult issues.
  3. Transparency is key. Making sure your customers see that there is a human side to the business is vital and is an integral part of a successful social campaign.
  4. Respond quickly. People see social media as a platform that is outside normal trading hours, which is why it’s so useful and efficient. Most people realise that if you ring a business on a Sunday evening you are not likely to get a response, but with social media people almost expect an instant reaction at any time of day. If resources allow, try to have someone answer ASAP, even in the evening or over the weekend.
  5. Employ social management. It is vital to choose a social media agency that understands your brand. If an agency is writing content on your behalf they need to be able to answer at least basic questions such as opening hours and product/service information. It is also important for agencies to set the correct tone for the brand. If you can’t stretch to a agency management then make sure you have staff dedicated to your social media endeavours.
  6. Post once, distribute widely. If you run a blog or a news feed, ensure you link it to all your social profiles so that your news can be spread through social channels with minimal effort.
  7. Don’t be too corporate. People are interested in what your team are up to as well as your products and services. Share interesting and funny stories ‘behind the scenes’ of your company. This is a great chance to show the human side of the business.
  8. Encourage conversations. Once you have built up a reasonable community of followers and fans you will soon find they will talk amongst themselves but like any party the host has to get things started. Ask questions and let your customers discuss the questions together. If possible, tag (or at least address) individuals within the conversation in response to them as it shows a real personal interest and will also help to flag up the activity on their profile.
  9. Promote your social presence. Add social icons to e-mail footers and website pages so customers can find you on each of your social profiles. Why not even add stickers to your premises or car windows, or add URLs to your paperwork and flyers. Invoices or receipts are also good places to promote social campaigns.
  10. Be quick. If you have some news about the company be quick to share it socially. Depending on how interesting the news is you will be surprised just how far it spreads.

If you need a social media agency with a difference why not talk to IKROH? We pride ourselves on creating bespoke and adaptable social management campaigns for each of our clients, and thrive on building successful relationships and businesses online.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Using Google Plus for SEO

Using Google Plus for SEO

Are you plussed up yet? Google Plus has been a much debated subject in the world of SEO and social media, but is it really any use for online marketing purposes?

The short answer is yes – it’s a Google product, people, and even if you can’t stand it, it’s going to be beneficial in boosting your position in Google search results.

The long answer is, well, yes, but its results aren’t necessarily direct and straightforward (or even all that tangible). But there are a few simple steps to help you start to make use of it, and work out how Google+ works with search results. On a user-level, it’s unlikely that there are reams of your customers regularly using G+ (sorry, Google!), but that doesn’t mean you should ignore it, or that you can’t use Google+ to make an impact on your ranking.

Using Google Plus for SEO

Setting up a Google Plus Business Page

When you set up your business page, your page title, meta description and introduction are all going to contribute to your search ranking, just as they would on a website page. If your business name doesn’t include one of your targeted keywords, then see if you can add it to your page title (in a natural and aesthetically pleasing way!). You also have the option to add a tagline, or meta description, underneath your title – use this to add in another keyword or two to describe your business and make it easily searchable.

In your introduction and general information section you have much more space to provide useful and in-depth information about your company – include your location for local targeting purposes, as well as a list of your products and services, your opening hours, website, phone number and anything else your customers will want to know. Valuable search keywords should pop up naturally throughout this text, and, as always, well-written content is far more user-friendly (and search-friendly) than a long list of spammy keywords.

You can also add photos and videos to your Google Plus page’s gallery – these can include keywords too so make them relevant and likely to be searched for.

And finally, you have the Recommended Links section – make use of this by hooking up with your company’s social media profiles, blog and any other points of contact or useful resources online.

Now What?

Now you have a G+ page, use it! Start posting links, multimedia, updates and info. Search for your keywords, find relevant people and pages to follow and stick them in your Circles. +1 and share content that you like, comment and interact – with Google Plus you need get social to help your SEO. By showing you’re an active user (and that you have useful content to share), other people will (hopefully) start to add you to their Circles and +1 your posts, and so your audience will grow… Unfortunately at this point in time there’s no way to auto-post from a blog or social media profile or manager, so you’ll have to do it manually, but even just adding a post a day or a few posts a week is – according to early tests – enough to make a small difference.

Google Plus and Search

By making use of your Google+ page and adding keywords into your info, links, pictures and videos – all of these should turn up in relevant Search Plus Your World results. You must also connect your G+ page and your website by adding G+ code to your site, or sticking a Google+ badge on your pages, and don’t forget to add your website URL to your G+ page info.

A small number of G+ pages are searchable via Google by using the Direct Connect service which basically allows users to search for a company’s G+ page by entering the brand name with a + in front of it, such as +youtube or +pepsi. There are plans to roll this service out more widely in time, but obviously your eligibility will depend on your popularity, relevancy and activity. So get G-plussing!

And finally, let’s quickly talk about the little red +1 button. Right now the link between the amount of +1s a page has and its search ranking is indirect. More +1s does not necessarily mean it will naturally rank higher – it works in a more social, word-of-mouth way by flagging up content that you’ve ‘approved of’ to your friends. Search Plus Your World results show whether your friends have +1ed a particular result, and as we all know, we’re more likely to follow a link that someone we know has already looked at… For non signed in searches, users can still see the number of +1s a result has received, and are potentially more likely to choose a more popular link.

In general, a highly +1ed link has the potential to be shared more often, and should therefore end up with a higher CTR (click-through-rate), which will in turn boost search rankings (and so on and on and on)…

Using Google+ For SEO

So, to sum up, what can G+ do for my SEO?

Well:

  • G+ belongs to Google, so making use of it gives you an automatic advantage within Google results
  • The more valuable G+ becomes, the more people will use it, so it’s worth getting on board NOW
  • G+ activity can boost your SEO results in a socially organic way
  • By using simple traditional SEO techniques (keywords, link building and URL structure) you can use G+ to increase your ranking
  • Search Plus Your World uses your G+ info to tailor results for your friends and contacts
  • The +1 button indirectly (but effectively) can boost your search ranking
If you need help getting to grips with SEO or social media marketing, get in touch with Ikroh.com for expert help in all aspects of internet marketing.

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.