Archive for the ‘Paid Search Advertising’ Category
M-Commerce – welcome to the future
As e-commerce becomes ever more competitive, retailers are turning to mobile technology to differentiate from their competitors and keep up with modern advances in the way we shop. Generally, sales are ...
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Spotify Advertising 101
“Everyone Loves Music”
The success of Spotify in the last few years has been huge – its 7 million European users include people from all walks of life, who use the ...
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Facebook Advertising 101
Using Facebook Ad creates an advert to appear in a small box in the right sidebar of Facebook pages, displaying information, promotions, an image and a link to your chosen ...
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Increase Your Google AdWords Quality Score with Landing Pages
Landing pages are one of the main components of a keyword’s quality score. Second only to click through rate, the landing page is an integral factor in determining the quality ...
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The Lowdown on Search Engine Marketing
The worldwide web is a big old place, and everyone is fighting to be number one on Search Engine Result Pages (SERPs). It’s not easy, even if you have an ...
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