Archive for the ‘Brand Identity’ Category

July 25th, 2011

Why social media matters for successful B2B

Many B2B companies have been slow on the uptake to integrate social media into their marketing strategy. Even though most internet businesses appreciate the benefits of search engine optimisation and ...

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June 18th, 2010

What makes a brand popular?

brand popularity

  If there was a simple answer, someone would already be flogging it for millions (under a popular brand name, no doubt). Branding is an odd concept – somehow leeching its ...

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June 15th, 2010

Sites We Revisit and Why

Ikroh SEO

  Web usage is a habitual thing – generally, we have a list of commonly visited sites and favourites, only adding new places to surf if they pass a stringent set ...

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June 5th, 2010

Putting Social Media Marketing into Practice

social media marketing strategy

So you realise it’s something you should be doing for your business. You know about Facebook and Twitter, you’ve heard of Reddit and Digg, you’ve got your last holiday photos ...

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June 2nd, 2010

Social Media Strategies – Why Should I Have One?

Social Media Strategy

Well… it’s the next big thing, doncha know? It really is. Social media is currently unavoidable and is causing a storm in the marketing world. You can either stay in ...

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