How to Develop a Kickass Social Media Strategy

social media marketing strategy


A good social media strategy is grounded in your company’s short term and long term goals, focused, adaptable and engaging. Developing a kickass strategy for your business can be a steep learning curve, so be prepared to tweak and adjust your campaigns as you go, and learn to interact with your followers and customers in a way that strengthens your brand. Here are a few fundamentals to help you to build a solid social media strategy from the very start:

  • Link your website with social media – Customers should be able to easily get from your social media pages to your website and vice versa without needing to search for more than a second or two. Integrate social media into all your online activity and create your own mini web.
  • Focus and specialise  – It’s a waste of energy to try to spread yourself over too many social sites, and your audience are likely to congregate in one or two areas anyway. Focus your time and your budget on the places where you can really make an impact in social media.
  • Re-target existing and ‘almost’ customers – Use retargeting techniques to convert customers who have already shown an interest in your products and services using targeted ads, social media, and email marketing.
  • Use images and video  – Multimedia content is far more viral than text. Source high quality images and videos for your social media posts and encourage clickthroughs. Post your own content on YouTube or Vine for an extra boost.
  • Stay relevant – Respond to news and current events with your content, and keep track of keywords and mentions that relate to your company and your products.
  • Create original content  – And make it regular. Fresh, unique content not only helps your search ranking, it encourages followers to keep visiting your social profiles or your blog/website for new posts.
  • Interact! Social media is… well, social. Make sure you are on top of all your interactions, responses, complaints and enquiries. Nothing’s a bigger turn off in social media than an inactive account.
  • Use email – Email newsletter recipients are more likely to share content via social media than a casual follower on your account. Embed social buttons within your email marketing and encourage social followers to sign up for a newsletter.
  • Show off your brand  – At the end of the day, social media is a great opportunity to show the world what your company is about – give followers a sense of your personality and your style and make genuine connections to create a feeling of community around your brand.

So go forth, have fun, and enjoy the fresh approach of social media – you never know, it might even help to shape your company for the better.


About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Social Media Checklist

Is your business social? If not, why not? These are the questions that any business should be asking themselves if they have not already joined their customers in the social networking arena. It is worth noting that your competitors may already be talking to your customers and, worse still, your customers may be talking back! If you want to get into social media but don’t know where to start, don’t panic. We’ve complied a quick checklist for companies looking to embark on going social…

social media management

  1. Be honest. This is the most important part of any social media campaign – be truthful, genuine and as down-to-earth as possible. Social fans dislike fakery and dishonesty, and being open with your fans means you can turn a negative comment into a positive one by dealing with it politely and trying to make amends.
  2. Say sorry. If your businesses gets it wrong, do the right thing and apologise. Most people can understand that mistakes happen, and in many cases you can make or break a lifetime customer by how you deal with your mistakes. Future or existing customers will also appreciate seeing how you deal with difficult issues.
  3. Transparency is key. Making sure your customers see that there is a human side to the business is vital and is an integral part of a successful social campaign.
  4. Respond quickly. People see social media as a platform that is outside normal trading hours, which is why it’s so useful and efficient. Most people realise that if you ring a business on a Sunday evening you are not likely to get a response, but with social media people almost expect an instant reaction at any time of day. If resources allow, try to have someone answer ASAP, even in the evening or over the weekend.
  5. Employ social management. It is vital to choose a social media agency that understands your brand. If an agency is writing content on your behalf they need to be able to answer at least basic questions such as opening hours and product/service information. It is also important for agencies to set the correct tone for the brand. If you can’t stretch to a agency management then make sure you have staff dedicated to your social media endeavours.
  6. Post once, distribute widely. If you run a blog or a news feed, ensure you link it to all your social profiles so that your news can be spread through social channels with minimal effort.
  7. Don’t be too corporate. People are interested in what your team are up to as well as your products and services. Share interesting and funny stories ‘behind the scenes’ of your company. This is a great chance to show the human side of the business.
  8. Encourage conversations. Once you have built up a reasonable community of followers and fans you will soon find they will talk amongst themselves but like any party the host has to get things started. Ask questions and let your customers discuss the questions together. If possible, tag (or at least address) individuals within the conversation in response to them as it shows a real personal interest and will also help to flag up the activity on their profile.
  9. Promote your social presence. Add social icons to e-mail footers and website pages so customers can find you on each of your social profiles. Why not even add stickers to your premises or car windows, or add URLs to your paperwork and flyers. Invoices or receipts are also good places to promote social campaigns.
  10. Be quick. If you have some news about the company be quick to share it socially. Depending on how interesting the news is you will be surprised just how far it spreads.

If you need a social media agency with a difference why not talk to IKROH? We pride ourselves on creating bespoke and adaptable social management campaigns for each of our clients, and thrive on building successful relationships and businesses online.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Internet Marketing from 2010 to 2011

Google new year 2011

Happy 2011 to you all! Most of us UK worker bees are back at our desks today – we hope you had a wonderful New Year and are as excited as we are about the coming year. 2011 has a lot to offer in the world of internet marketing, SEO and social media, and we are looking forward to another great year!

The growth and development of online marketing has been vast over the past few years, with smart phones, the iPad, mobile marketing, social media, viral marketing and the insane growth of internet and social networking use. (For an idea of what’s coming next, have a look at’s Crucial Consumer Trends for 2011.)

Here are some of our favourite 2010 stats:

Facebook grew by 1/3 in 2010

Facebook grew by over 30% last year, now boasting 500 million users

Google new year 2011

Top Google search terms were dominated by social media, with users looking for Facebook, YouTube and MySpace. The social network giant Facebook nabbed over 3% of all searches in 2010.

most powerful tweets of 2010

For a handy Twitter roundup (and so I don’t have to go and research it all), check out the Most Powerful Tweets of 2010

Best blogs of 2010

I love Time’s Best Blogs of 2010 list, which shows that no matter how much information we have access to for free on the internet, most of us are still going to end up looking at humorous sites like CakeWrecks, Sh*t My Kids Ruined and The Oatmeal for cheap laughs. And if we’re not doing that, we’re searching for the next must-have technology or the coolest designs. Interesting also is that TechCrunch is voted ‘essential’ and Mashable ‘overrated’ this year.

Top YouTube videos 2010

The most watched YouTube videos revolved around music, parodies and humour (albeit annoying oranges saying “Whazzzzup!”). A representation for social media marketing took number 5 with The Old Spice Man, but my favourite has to be OK Go’s video for This Too Shall Pass:

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Merry Christmas from the Ikroh Team!

Social media marketing UK

So, 2010 is coming to an end. We’ve had a great year, achieving several new awards from independent authority, Top SEOs, and we now rank in the top ten for UK SEO companies. As we’ve help our clients’ businesses grow, we’ve grown as a company too this year, with a broadening range of experience in a variety of sectors and online marketing methods. Our Social Media department provides the latest techniques in building and strengthening your business brand, allows you to connect with your customers and gain insights into what they really want.

Top UK SEO companies

This year, we’ve covered a huge range of subjects in the Ikroh Blog, and we’ve listed a few of our top posts below, in case you missed them.

Matt Cutts Google I/O site review

Google I/O Site Review Session – SEO Troubleshooting With Matt Cutts

Matt Cutts posted the site review session from Google I/O 2010 yesterday – troubleshooting a selection from the 500+ sites sent in for a little R&D following a generous offer on his blog… (read more)

Social media marketing UK

Everything You Ever Wanted to Know About Social Media Marketing (But Were Afraid to Ask)

The live chats at the Vocus webinar a few weeks ago were fantastically lively and informative, with participants answering as well as asking questions that were posed to the scheduled speakers, Deidre Breakenridge, David Meerman ScottBeth Harte, Lee Odden and Brian Solis. As time was tight, not all the questions were answered, so we thought we’d scoop some up from the logs and try to give some insights… (read more)

how to keep your blog exciting

Good Blogging – The Power of the Ewoks!

How do you keep your blog interesting and popular? By programming a mini troupe of AI Ewoks to cavort across your homepage every time someone visits your site? By offering a free back massage to every subscriber? (This would be more effective if you regularly stop traffic whilst out for a jog.) By hosting exclusive real time streaming of an underground Apple VS Google fight club? Yes to all the above. Though they might need some tweaking…

Keeping your blog exciting and interesting is not always easy but is worth the challenge. Producing a blog can be vital for increasing search engine optimisation ranks and delivering important information clearly. From a search perspective, search engines thrive on sites producing fresh and new content, so it’s imperative to make your content unique and engaging… (read more)

And Finally…

Ikroh is a fast-paced, full service digital marketing agency with a fantastic, friendly team and a massive collective experience combining creative ideas, strategy & technology. We’d like to thank our clients and readers for being a part of what Ikroh is today. All this is possible because of you.

Wishing all our clients and readers a very merry Christmas and a great New Year!

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

WordPress 3.0 – customise to your heart’s content

wordpress 3.0 twenty ten

wordpress 3.0 twenty ten

Now we are three…

A whole 5 years since version 2.0, and 6 months in the making, WordPress 3.0 has arrived, under the jazzy guise of Thelonious (as in Monk, the master of improvisation and innovation, man…):

The update boasts streamlining and multi-networking changes, a whopping 1,217 bug fixes and feature enhancements, bulk updating as well as a “sexy” new default theme. Here are some highlights:

  • Twenty Tenthe new theme (replacing Kubrik as the default) is supposed to be easier to modify and customise due to new APIs, with a more user-friendly interface. You can choose from either a background image (scrolling or static) or colour; 8 different header images; specific header “feature” images for separate posts; and a smarter Visual Editor, which allows you to see what your post will look like without having to keep clicking “preview”.
  • Custom Post Types – Add pretty much any sort of content,  beyond the default options of “post” or “page” – customise types of posts to best display what you’re trying to show, for example: product pages, design portfolios, employee/client information. Just choose between text, photo, quote, link, chat, audio or video to create your own.
  • Menu Management – 3.0 makes it easier to organise and customise (can’t stop using that word, but if the shoe fits…) your navigation menus. Drag and drop all you like to create a more unique network of links – external and internal – throughout your site.
  • Domain-Specific URL Shortener – WP 2.9 had its own integrated link-shortener, but 3.0 takes it up a notch by letting you retain your domain name within the URL.
  • Multiple User Merge – MU has been merged with WordPress so multisite networks can now be run though one account by hardworking admins (though early research is showing that this is more easy to do through delegation as there is not one all-encompasing global dashboard where you can tweak plug-ins or themes).

The WordPress team say they’ll be working on further development of the network and community rather than steaming ahead onto 3.1, splitting into several “ninja/pirate teams focused on different areas of the around-WordPress experience, including the showcase, Codex, forums, profiles, update and compatibility APIs, theme directory, plugin directory, mailing lists, core plugins,… the possibilities are endless.

So generally, good news for WP users – a more customisable (last time, promise), yet simpler and more logical set up, allowing multimedia integration and multisite organisation. With blogs becoming an integral part of online business, marketing and SEO, hopefully WP 3.0 will make things easier.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.