Innovative Use of Tech to Make Shopping and Banking Easier

using tech for ecommerce

using tech for ecommerce

What innovative ways have you seen technology employed in stores or online? We’ve noticed a few notable ones this month, where companies have harnessed digital devices to make their processes simpler and more accessible to consumers. One such example is Argos, who are trialling tablets in one of its UK stores in place of the infamous Argos catalogue, which has been a central part of the home store for 40 years.

Chief executive of home retail Terry Duddy explained that the brand aims to offer “digital concept” stores where customers can use tablets to browse for stock with the hope of combating online competition.

Duddy continued: “The Argos transformation is well underway, including the introduction of new smartphone and tablet apps, the extension of the ‘hub & spoke’ trial, the launch of a digital Christmas gift guide and the development of digital concept stores.

“As we look ahead to the second half of the year, we expect consumer spending will remain subdued, and whilst some macroeconomic indicators are improving, these have not yet led to an increase in household disposable income. Overall we are making good progress and are in excellent operational shape as we approach the key Christmas trading period.”

Home delivery will also be removed as a service, along with the paper catalogue, reaffirming the hope that consumers will continue to shop in store rather than solely online.

Another tech development – this time in the banking world – comes from Barclays, who have revealed they plan to offer customers a ‘cheque imaging’ service to enable them to scan and cash cheques from home using a mobile phone. This system is already in place in France, Asia and the US with JP Morgan Chase, Citibank and Bank of America, where customers use a smartphone app to pay in their cheques. To use the imaging service, customers scan the front and back of their cheque and the details are sent electronically to the relevant branch and verified using a computer system. Barclays confirmed its intention to add the service in response to its YourBanking project which allows customers to offer suggestions on how the bank can make its services easier. An additional bonus of cheque imaging is a reduced waiting time for clearing the deposit, cutting the waiting period from two days to 24 hours.

We’re always looking for clever ways for companies to improve their productivity and customer service – and so should you! How can technology help your business run more efficiently?

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Multi-device PPC Campaigns – Reach Customers on the Go!

multi device PPC campaigns

The digital advertising world is swiftly having to accommodate growing numbers of mobile and tablet users, adapting web design, e-commerce platforms, PPC ads and social media into multi-device campaigns in order to reach customers on the go. Google transitioned all AdWord accounts to enhanced campaigns in July this year in an attempt to simplify ad management for multi-device campaigns, providing new options for PPC campaigns but also bringing in new challenges for digital marketers.

Multi-device marketing is a huge feature of modern digital advertising, and not taking advantage of mobile and tablet traffic can be a costly mistake. Cross-platform marketing means that your ads will be seen on whatever device a customer uses, from smartphone to iPad to home computer.

multi device PPC campaigns

There are some clever little additions to AdWords regarding multi-device marketing, such as:

  • Target visitors within a certain radius of your location during busy hours by bidding up on your ads at certain times;
  • Track ad performance across multiple devices, for example a mobile click that leads to a desktop conversion;
  • Enhanced measurement of your ad performance on different platforms;
  • Use bid modifiers to influence the device and locations you want to target, and the time your ad will appear;
  • Mobile-optimised ads (though mobile-only campaigns are no longer an option);
  • Add site links at the ad group level (previously only possible at campaign level).

Whether you’re managing your PPC campaigns in-house, or you outsource to a dedicated paid search marketing agency, you need to keep in mind the importance of tracking and testing your ads to ensure they are performing as well as possible. The changes to AdWords this year, though certainly offering a greater range of options across multiple devices, also create additional challenges for PPC campaigns. If you need help with your paid search marketing, or would like to know more about reaching customers using multi-device campaigns, get in touch with our PPC team at Ikroh.com.

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Live Tweets Incorporated into Coca-Cola Ad

A recent Coca-Cola TV ad in Romania integrated live tweets into the broadcast via a subtitle bar, posting brand tweets that users tagged with #LetsEatTogether. A total of five to seven tweets were edited and added into each ad placement during the campaign, run by ad agency MRM Worldwide.

The focus of the campaign was to highlight the fact that 60% of people don’t eat meals as a family or with friends, instead sit alone in front of the TV. The chosen tweets included encouragement and invitations for people to eat together – in addition to drinking a Coke with their meal, of course.

As a result of the campaign, Coke’s Twitter following in Romania increased by 15% with hundreds of tweets being aired during the TV ads. An agency spokesperson said that one of the most impressive outcomes of the campaign was that “it made people people actually wait for the ad. How often does that happen?”

It’s useful to think about how social media and live interaction can be incorporated into marketing campaigns, and how to build a loyal community following on social channels like Twitter and Facebook. With the rise of smartphones (approximately 75% of people in the UK now use one), people are multi-tasking while they watch TV or eat their meal; browsing online, making purchases and checking their social accounts. It makes sense to find a way to tap into this downtime and get people involved with your brand.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Maximising Online Customer Experience

Online sales have grown by 10.7% in the past year, accounting for a total of 9.5% of all retail spending in the UK. As summer winds down (waaah!) it’s vitally important for online businesses to maximise customer experience to keep sales strong through the slow periods of autumn and winter. A major part of this is providing a multi-channel access via personal computers, smartphones, tablets, and social media to ensure easy transactions, a consistent online front and high customer satisfaction.

online marketing

Earnings, interest and unemployment rates have remained consistent since July 2012 year but online growth is steadily on the rise, especially within the mobile market, with 50% of smartphone owners using their device for purchases.

At the 2013 Internet Retailing Conference in October, the closing keynote from Peter Fitzgerald (Google UK’s retail director) is due to offer a number of ideas for the future of online retail. Fitzgerald has said that mobile needs to play a key role in retailers’ plans to ensure that they are providing customers with easy access to products and services and excellent customer services.

mobile marketing

“We, as consumers, always have the internet at our fingertips for price checks, product reviews and additional product range choice, therefore businesses that have seamless touch points across channels and devices will win and win big,” Fitzgerald commented, “Companies that use data to customise to the needs of individuals make shopping more fun and relevant for them will lead the pack.”

E-commerce businesses should also take advantage of the vast amount of data available through online and social channels to shape and mould their operations to suit customer needs and desires, enhancing their shopping experience and increasing conversions. Multi-channel retailing means exploring mobile commerce, tablets, social media and interactive email marketing, and the Internet Retailing Conference is due to explore ‘The New Basics’ of retail and the future of the industry. The event will take place on the 16th of October at the Novotel in Hammersmith, London with over 45 exhibitors, eight free workshops and 500 delegates sharing knowledge and experience of three core areas: The Customer, The Business and The Industry.

For help on any aspect of your digital marketing and e-commerce plans, let Ikroh offer advice and expertise – from social media marketing to SEO and web design. Visit our website or get in touch by calling 01908 379938.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Keep your Mobile Phone Safe from Wireless Network Hacking

social media monitoring

Apparently there are now more smart phones than people in the UK. Blimey. The big question is: just how smart are they, really? When it comes to security they don’t seem to be very clever! Mobile hacking is on the rise, with viruses capable of hopping from your phone to your computer and back again, putting all your data and personal information at risk.

mobile hacking

Their biggest weakness is wifi – a smart phone can be hacked via a wireless network within seconds! A recent documentary on the subject showed security consultants who were easily able to hack into random phones in a shopping centre, and onto specific phones over a particular wireless network, without any physical access to the phones themselves.

We all log on to open networks from time to time, sometimes our phones do it automatically, so how do hackers get access? Wifi networks are all named, and smart phones store the information of different wireless networks to make it easy and automatic to connect.  This, however, is the weakness in the security. What hackers are able to do is use another wireless network and rename it to match the wireless network on your phone. Once your phone is connected to their wireless network there are in control of the phone, with the ability to copy files and browser history. From this information they could gain log in details to personal information and even financial data. Our advice is to switch off your wireless signal when you are not using it. Although this is not always convenient, at least your data is safe.

 

IKROH provide a comprehensive internet marketing service, including SEO, PPC, social media marketing and mobile marketing.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.