Catfish

The term ‘Catfish’ is becoming more and more well known across the web all across the world. Up until a few years ago, people would have assumed the word Catfish was the actual fish, however, Catfish is one of the most popular terms used across the social media networks.

A Catfish is someone who creates an online fake profile in order to draw someone into an online relationship. This person takes another persons details and photographs and uses them as their own. The images used are usually that of another who tends to either be a model or a very attractive person in order to lure people into an online ‘fake’ relationship.

The rise in people ‘cat fishing’ other people has risen significantly over the past couple of years, especially since the use of social media is rising increasingly. The fact that someone can easily take your profile picture and details off the internet within a matter of minutes, and create a fake profile based on your information, is quite frightening. We believe that stronger systems should be in place in order to stop other people from taking your information online and using it as their own.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Website Storytelling

Everyone loves a good book. Getting lost in a completely different world, learning about new things and identifying with characters we grow to love and hate- the secret of a good book is telling the reader a great story, which is why so many companies and websites are designing their website around the viewer, by storytelling.

Content is still a strong tool within web design, but too much can leave the user searching through mountains of it trying to find what they’re after, which is why strong imagery is key. Although storytelling is important, it shouldn’t be in the format of an actual book. The saying “imagery speaks louder than words” is true, people want to be drawn in by images. Strong key phrases over the image can leave the user to ponder, to truly think about what that image means, therefore working wonders for your site.

It’s important not to overdo it with strong imagery, this may leave the user a little complexed as to what your site is trying to do. Leaving it clear, clean and simple is the way forward, especially as a variety of rich images may increase the loading time, which only frustrates the user.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Who’s the World’s Best Brand? (No, it’s not Amazon or Google…)

digital branding

Data from a survey of over 10,000 respondents has crowned Aldi as the world’s top ‘simple’ brand in the Global Brand Simplicity Index – beating Amazon and Google to the top spot. The discount supermarket launched a ‘brand-like’ campaign in 2011, and has seen significant success with an expanding market share over the last few years. The results might be surprising but the survey made up a larger report researching the relationship between innovation and simplicity and showed that ‘simple’ brands tend to be recommended more frequently by consumers. “They are happy to pay a premium – pay more money – for the simpler brands,” explained the research director Brian Rafferty. 

The review looked at hundreds of brands across seven countries, focusing on the simplicity of each company’s products, customer service, and advertising. Aldi showed it has what it takes to make as much of a global impact as giants like Amazon and Google with its brand ‘simplicity’. I suppose what it boils down to is approachability and transparency – customers want to know that what they see is what they’ll get – and Aldi seems to have the balance right, beating Tesco, Sainsbury’s, Morrison’s and Asda to the title of Which? Supermarket of the Year for the second year running. 

digital branding

The full results of the Global Brand Simplicity Index report are as follows:

1. Aldi
2. Amazon
3. Google
4. McDonald’s
5. KFC
6. Carrefour
7. C&A
8. Samsung
9. Ikea
10. Pizza Hut

Who else would you like to see on the list?

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Innovative Use of Tech to Make Shopping and Banking Easier

using tech for ecommerce

using tech for ecommerce

What innovative ways have you seen technology employed in stores or online? We’ve noticed a few notable ones this month, where companies have harnessed digital devices to make their processes simpler and more accessible to consumers. One such example is Argos, who are trialling tablets in one of its UK stores in place of the infamous Argos catalogue, which has been a central part of the home store for 40 years.

Chief executive of home retail Terry Duddy explained that the brand aims to offer “digital concept” stores where customers can use tablets to browse for stock with the hope of combating online competition.

Duddy continued: “The Argos transformation is well underway, including the introduction of new smartphone and tablet apps, the extension of the ‘hub & spoke’ trial, the launch of a digital Christmas gift guide and the development of digital concept stores.

“As we look ahead to the second half of the year, we expect consumer spending will remain subdued, and whilst some macroeconomic indicators are improving, these have not yet led to an increase in household disposable income. Overall we are making good progress and are in excellent operational shape as we approach the key Christmas trading period.”

Home delivery will also be removed as a service, along with the paper catalogue, reaffirming the hope that consumers will continue to shop in store rather than solely online.

Another tech development – this time in the banking world – comes from Barclays, who have revealed they plan to offer customers a ‘cheque imaging’ service to enable them to scan and cash cheques from home using a mobile phone. This system is already in place in France, Asia and the US with JP Morgan Chase, Citibank and Bank of America, where customers use a smartphone app to pay in their cheques. To use the imaging service, customers scan the front and back of their cheque and the details are sent electronically to the relevant branch and verified using a computer system. Barclays confirmed its intention to add the service in response to its YourBanking project which allows customers to offer suggestions on how the bank can make its services easier. An additional bonus of cheque imaging is a reduced waiting time for clearing the deposit, cutting the waiting period from two days to 24 hours.

We’re always looking for clever ways for companies to improve their productivity and customer service – and so should you! How can technology help your business run more efficiently?

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Do you get your news from Facebook?

Facebook news

For many people, their first port of call on the internet is Facebook, so it would follow that the social network might become an ‘incidental’ source for news. As friends and contacts share and post information, opinions and links to news stories, you may find you start to build up a picture of the day’s events before you even buy a physical paper or click through to a news website. A survey by the Pew Research Centre in the US found that 78% of respondents said they received news information from Facebook ‘without actually looking for it’.

Facebook news

 

One respondent explained: “If it wasn’t for Facebook news, I’d probably never really know what’s going on in the world because I don’t have time to keep up with the news on a bunch of different locations.” Does this sound familiar? The researchers said the results provide evidence that the social platform exposes some users to news and information that they might not have seen otherwise. “It may be the very incidental nature of the site that ultimately exposes more people to news there,” the Pew Centre said.

On the surface, the survey seems like a pretty positive development in the social world – providing a wider source of information for users, especially content that they might not have otherwise looked for themselves. With this rise in exposure, does it mean we, as social users, are becoming better informed and educated? The idea is pretty subjective, of course, and depends on the type of news stories that are circulated. The likelihood is that the links that are most widely shared are those that provoke conflicting responses, or are concerned with an inflammatory subject – great for a debate but not necessarily always the most measured and unbiased views. Think about the type of news stories you’ve seen in your timeline recently – have you been inspired to weigh in with an opinion, or share a link, or sign a petition? Is receiving your news from social media broadening our outlooks or narrowing it even further with the biases of our friends and family? Or are we completely overthinking it? Tell us what you think!

Pew said that ‘it may be the very incidental nature of the site that ultimately exposes more people to news there’.

It also found that fully 59 percent of all adult Facebook users and 53 percent of Facebook news consumers mostly access the site through a desktop or laptop computer rather than a mobile device such as a smartphone or tablet.
Read more at http://www.thedrum.com/news/2013/10/25/facebook-emerges-key-incidental-player-news#LRfEfth5x4OLfiEe.99

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.