Facebook seems to be targeting high profile individuals to add value to its advertising revenues. We have a strong feeling that Facebook will soon be an even better place to generate business as they have snagged yet another executive from Google. Grady Burnett, who led Google’s AdWords business to great success is the latest to move over to the global social networking site.
Over the past year we have seen a large increase in clients utilising Facebook’s ad space. So the big question is when will Google look at trying to obtain shares again? Microsoft currently have an interest of 1.6 per cent stake which sounds small but when you consider the company has an estimated value of $3 billion, it sounds like more of a good deal….
Moving forward we can see Facebook becoming a strong alliance for search companies like us to help our clients generate new business opportunities. It’s certainly one we’ll be keeping our eye on.
Best of the Web
Facebook, generate business, search companies, social networking
It may sound counterintuitive but you can save yourself a lot of money by spending a little. By spending money on a search engine marketing consultant you can actually save money off your total budget for online marketing. A search engine optimisation consultant will take the time to analyse your website and your business needs and deduce where your money is best spent in order to give the highest return on investment. Ikroh’s consultants not only have the skills to see what you should be spending your money on, they also constantly monitor the campaign so that your money is always working for you.
Best of the Web
search engine marketing, SEO costs
Google’s influence on the internet is so powerful that we tend to forget that there are other search engines. People don’t just search for things online any more, they ‘Google’ them. As well as donating it’s company name to the English language, Google has spawned other, unusual words such as Googlewhack. A Googlewhack is a search query which returns only one result – a rare thing given the size of the internet now.
Google is a lot simpler than many of the other portal style search sites such as Yahoo! or msn.com, with it’s plain white page featuring only a few links and a box to enter your search query in. Sites such as Yahoo! or msn.com offer the user snippets of news, weather, links to their own shopping sites and chat forums, while Google has instead focussed on perfecting it’s search engine. While it does offer email accounts and an online map, these are very subtly displayed in one word links at the top of the page. It is a style that is unique to Google and has become instantly recognisable to the majority of internet users.
The predecessor of modern search, Yahoo! still serves around 20% of all internet search queries, but as Google has 70%, Yahoo!’s share looks pretty small. The Yahoo! search engines seem to be preferred by many female web users, as well as some parts of the business community, so if this is the market you are targeting, it might be worth focussing on moving up Yahoo!’s rankings, or even using them for your pay per click campaigns.
Best of the Web
Google, Googlewhack, Google’s Influence, pay per click campaigns, Yahoo
