Everyone loves a good book. Getting lost in a completely different world, learning about new things and identifying with characters we grow to love and hate- the secret of a good book is telling the reader a great story, which is why so many companies and websites are designing their website around the viewer, by storytelling.
Content is still a strong tool within web design, but too much can leave the user searching through mountains of it trying to find what they’re after, which is why strong imagery is key. Although storytelling is important, it shouldn’t be in the format of an actual book. The saying “imagery speaks louder than words” is true, people want to be drawn in by images. Strong key phrases over the image can leave the user to ponder, to truly think about what that image means, therefore working wonders for your site.
It’s important not to overdo it with strong imagery, this may leave the user a little complexed as to what your site is trying to do. Leaving it clear, clean and simple is the way forward, especially as a variety of rich images may increase the loading time, which only frustrates the user.