Facebook is under fire for recently conducting an experiment on its users without their knowledge. According to recent reports, Facebook carried out the psychology experiment on over 700,000 users without their knowledge or permission.
The experiment took place in 2012 for one week, and involved adjusting the way users see their newsfeed, and whether the adjustments made significantly changed their emotions. The experiment was conducted in collaboration with two large US universities to find out whether “exposure to emotions led people to change their own posting behaviours”. The experiment has recently sparked major backlash across the web due to the fact that Facebook conducted such an experiment that affected users emotionally and mentally without their knowledge.
Quickly after the experiment was made public, Facebook issued an apology to its users and anyone who may have been affected.