Embracing Change

People are creatures of habit. We get stuck into a routine and stick with it. Why? Because it’s easier, less hassle and quite frankly, less stress is involved. So why change a website? Surely completely transforming a site will discourage your regular visitors, make them angry, impatient and resentful? Only if the site and brand has changed for the worse.

Facebook are always continuously adding new features and changes to the site, and when they do, it usually receives a 90% backlash from their users. The other 10% are people that don’t really care, or have accepted their new fate of social networking. A great example is when Facebook added the cover photo feature to they site. People just couldn’t grasp the idea of having TWO photos to represent themselves, and their Facebook profile. But now, Facebook users have grown to love this feature, and they most likely wouldn’t remember the time when they just had a profile photo on their profile. The backlash about a change usually lasts for a day or two, and people just get on with learning and accepting the new site, and usually in the end, they love it.

Why change something that works? People can’t always understand why you would change something that works perfectly well. The thought of having to leave their comfort zone is a daunting thought, but change isn’t always a negative prospect. It’s definitely something to embrace. Change can be exciting, appealing and sometimes you just have to go for it. Technology is constantly developing and changing at a rapid rate, and it’s something that people embrace. Change is the way forward to progressing and realising new opportunities, and people tend to familiarise themselves to something that’s consistently on trend, rather than something that’s dated.

Sometimes, it’s just impossible not to accept change. Web designers are continuously developing new and interesting ways to improve websites and user experience. It’s no good sitting back and watching your competitors roll out the new exciting trends and techniques, it might be time for you to lead the way, and give change that big friendly hug it deserves.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Web Designer builds Tiny House

Web designer Alek Lisefski, decided to take matters into his own hands when faced with high rent costs. He constructed and designed his own ‘tiny’ home in 2012, and used SketchUp, the 3-D modelling program to help plan and develop his designs. Books and tutorials off the internet also helped Lisefski develop plans for his tiny house, and in the end, it took 7 months altogether to complete. The tiny home is located in Sebastopol, California.

The plan was to design the house around the concept of an RV, therefore meaning that it was not subjected to building regulations. The tiny home was however regulated by the Department of Transportation, which stated that the house could be no higher than 13.5 feet, and the width could not exceed 8.5 feet. Altogether, the tiny house only measures around 240 square feet, and only cost around $30,000 to create.

Alek has stated on his blog that he was always a big fan of Beetle Kill Blue Stain Pine, and therefore incorporated it into the design of his tiny house, giving it a lovely warm and rustic ambience. Around 10 large windows were installed to combat claustrophobia, therefore allowing as much as light as possible into the house. He also stated that he tried to use as many sustainable products as possible, in the hopes that others will catch on, and implement the same concept within their own homes. As well as using as many sustainable materials as possible, Lisefski, stated that he hopes his tiny house will inspire future housing generations. With the ever increasing population and limited housing space, Alek Lisefski has certainly proved that you don’t need a big spacious house to live effectively, and comfortably.

This is a wonderful example of being creative. If you have ideas, ensure that you use them. You never know how they might come about!

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Trending Typography

There was once a time when typography itself was considered a ‘trend’ within the web design industry. However over time, it’s become a necessity. Nowadays we’re forever seeing various ‘trends’ within the continuous development of typography. More and more fonts are being created every day, therefore allowing an endless amount of opportunities and choices for web designers. Of course, the increase in choice also means that you have to be a lot wiser with what type of font you’re going to use.

Socialisation within the web industry is forever becoming more and more personal. Therefore, it makes sense that typography is developing a more personal format. Designers are now communicating on a more personal level through handwritten typography. Loose lines and loops, a few squiggles here and there, using the handwritten effect is definitely effective in making texts more personal. Implementing handwritten text can be made a lot more effective on a similar themed background, a piece of paper for example. Together, it can combine a great message on a more personal level.

Flat typography. You can probably see where we’re going with this. Simplistic, minimalistic, futuristic, all the characteristics that define ‘flat’ web design, put into typography. Clean lines, even strokes, limited use of colour, these elements of design can make words look sharp, and provide a neat crisp look to your site.

If simplistic isn’t your thing, or if you’re bored of the increasing amount of flat websites and want to stand out from the crowd, ‘mix and match’ typography is also becoming a more notable trend. More and more designers are using different types of typography to create a piece of text. You’re probably imagining a messy mix of serif and sans serif fonts right now, but it can actually look pretty edgy. It’s worth having a play around with various fonts, the key is to ensure that the text is still legible to the user.

We’re 99% sure that we’re going to be seeing more and typography trends within the next couple of months, and we’ll make sure we’ll keep you posted with the latest updates on this topic.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Have a holiday!

Did you celebrate ‘Save a Spider’ day last month? Your answer will most likely be no, and the chances are you probably detest spiders (I do!). But the point we’re trying to make is that it’s worthwhile to keep your website up to date with different events and holidays that take place all over the world. For example, did you know that around 27 annual holidays take place in July alone? Granted, they take place from different countries all around the world, but this is where future potential customers may lie. A little recognition can go a long way. It shows that you’re up to date with current events and trends, and that you’re willing to go that extra mile for your customers.

It’s also extremely effective from a design perspective. For example, if you have a company and business built around the concept of numbers, it would be worth researching holidays based around mathematics. World Maths Day took place in March, and just adding a few extra effects and images that resemble this holiday would have made your site stand out. Google is a prime example. They mark various historians, events and people within their homepage title, simply by changing the typography. In some cases, they even go as far as making the title interactive. To celebrate an anniversary of Doctor Who, Google created a game that involved the user being chased by the evil Daleks. Even if you have no idea who or what Doctor Who is, it was still a great way to encourage user experience, and spread word of mouth about the site. All it takes is just a click.

Researching different events and holidays that relate to your company and website is great, however acknowledging the main holidays is another thing. Implementing a Christmas theme encourages customers to consider purchasing products as gifts, and the same applies for Valentine’s Day. It may also give them that little push they need. We’re not saying go completely Christmas crazy and change your entire background, fonts and imagery. Basically, don’t change your brand entirely, and if it’s a holiday or event that has no meaning or link to your company, then there’s really no point in implementing it into your site, it’ll only confuse potential visitors. Less is more is going to be a continuous on-going trend within the web design, so don’t over do it with the tinsel and spinning love hearts on your site, keep it classy.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Presenting A Portfolio

First off, what is a portfolio? Well, a portfolio is a collection of work, beliefs and skills that’s usually presented in the format of a folder. Over the past few years, we’ve seen an increase in web designers and companies showcasing their recent works and ideas through an electronic online portfolio. It enables prospective customers and users the chance to explore and learn more about the person or company, and basically see what they can do skill wise.

An electronic portfolio is usually developed in a tile based design format. Different shapes can be collated together to create a wall of selected works, usually when the user scrolls over a tile, it transforms to then showcase key information about that selected piece of work. Ensure that the image or video representing the tile of your portfolio is strong, and resembles you as a person, and what you, and the piece of work stands for. Before anything, think about the way you want your work to come across, plan out a design pattern and stick to it. Portfolios can come across as quite complex and hard to navigate when constructed poorly.

More and more independent designers, developers and companies are now using an electronic portfolio that’s entirely image based to represent their ‘about me’ section on their site, and therefore are only using key points of content that best represent them and their work. To make it more a more engaging and interactive for the user, more and more portfolios online are implementing various effects over the thumbnail tiles. If you’re thinking about having an online portfolio on your website, applying a few effects on the tiles can be quite an interesting way for the viewer to scroll over pieces of work, it might even be worth having a different effect per tile, encouraging viewers to scroll over other various pieces of work, it also emphasises great user experience. It’s important to remember to keep in touch with the ongoing trends of web design. Keep effects simple and clean, too much complexity can distract from the actual pieces of work that are being showcased.

Portfolios can be a strong and effective way of communicating pieces of work to people on the web. If this is something that appeals to you, make sure that you have a good collection of work at hand to develop into a portfolio. The more work you have to showcase, the more effective your portfolio will be.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.