Filtering It Out

You’ve probably come across the term ‘filter’ when talking about images, but for those who haven’t experienced it, choosing a filter on one of your images can be quite a difficult decision to make. It depends entirely on what ‘vibe’ you’re going for, and what suits the image best.

The term filtering was mainly used at first in Photoshop, however it’s becoming more popular in terms of Social Media Networking, in particular by the popular Instagram app. Using a filter on an image can instantly add an exciting look to an otherwise mundane photo. It all depends what your theme and vision for the image is.

Yet again, we’re going to cover the concept of ‘storytelling’ within websites. Having a background that’s just entirely one image is extremely effective and striking to the viewer. Ensuring that this works effectively entirely depends on what image you chose to incorporate, but also what effects and filters are going to filter the image. If you’re going for a vintage/retro vibe, you’re probably best lightening the image and fading the colours in it, making the image seem older than it actually is. Whereas if you want to make the colours and the objects in the image stand out, it’s probably best to enhance the contrast levels, and have a play round with the hue and colourings. A black and white effect is great for enhancing various levels of light within a photo, and it’ll always be seen as a ‘classic’ effect.

So, next time you have an image you quite like, look into the image deeper and decide what’s best for you, and your image…and have a play with some filters!



About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

BBC goes responsive

The BBC has taken responsive web design to another level. Earlier this year, Executive Production Manager for the BBC Andrew Pipes announced BBC iWonder, a new interactive approach to responsive sites.

iWonder takes reading stories on the internet to another level. It takes the user through an interactive adventure. Instead of just reading a piece of content in its usual column state, iWonder organises audio, video, interesting info-graphics and activities to make the most out of interactive media.

The BBC are well known for providing rich factual information about important topics all over the world, and more and more people are accessing these topics from their mobile or tablet devices. According to the BBC, Christmas was the first time people accessed the BBC food sites more from their tablets than compared to a PC. If anything, this strongly proves that more and more people are using their tablet and mobile devices for convenience. Companies and designers these days need to consider the fact that having a smaller version of a website on a mobile is no longer acceptable.

The BBC have taken this on board, and their interactive guides fit to any screen format. They have released the first interactive guide based entirely on WW1. The user is asked to look at multiple perspectives, and a chance is always given for them to reflect at the end of the interaction experience.

iWonder basically has implemented nearly every ongoing web design trend for 2014, as well as taking user interface and experience to another level. It’s safe to say that iWonder is definitely worth keeping an eye out for.


About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.