Pinterest’s latest feature allows users to search through their pins using keywords to make tracking down individual pins much easier. The virtual pinboard enables users to ‘pin’ hundreds of images onto their boards and, for those of us who have itchy pinning-fingers, this can make it something of a mission to sort through your different boards to find that one particular pin… With the new search feature, when you enter a term into the main search box you will be given the choice to select “just my pins” to streamline your results to your own boards. (Note that pins within a secret board, or on a group board that you did not pin yourself will not turn up in your personal search results.) A narrowing of keyword search results is a logical step for the ever-growing social site, and is just one of Pinterest’s plans for developing the platform this year.
Earlier this year Pinterest enabled ‘Rich Pins’, providing more detailed information about the origin of pins and links, allowing users to track images back to the website or store it originated from. Big name brands were involved in the launch of this new feature, including eBay, Target and Walmart, and any business owner who would like to include specific meta tags to their pinned images can do so via Pinterest’s Rich Pins developer info.
Back in October 2012, detailed Pinterest web analytics was also enabled for verified business users in order to track traffic that passed through the social site and allow users to keep tabs on the popularity of their pins. Additionally, using ‘Pin It’ buttons on your website landing pages and blog posts, and optimising your images to be more easily pinnable can really help to encourage social sharing via Pinterest.
Pinterest’s keyword search function is being slowly rolled out to web users worldwide, and will soon be available as an update on mobile devices. One word of caution, however: if you want your pins to be easily searchable, you will need to remember to categorise or tag them, and write a relevant description so that each pin’s keywords will be memorable for use with the new search facility!