Facebook Removes Cover Image Restrictions

Facebook cover image restrictions

Facebook cover image restrictions

Facebook has reduced the number of restrictions on business page cover images, freeing up companies to make use of their timeline cover to publicise contact details, promotions and calls to action. Though many business users may have been oblivious to the guidelines before, the site has now made it easier for company pages to utilise the striking visual cover area to draw attention to their website, product pricing, or encourage users to click the like button.

Facebook removed all but one of its restrictions on cover images for Facebook pages, which is that text may occupy no more than 20% of the image. Cover images may now contain any of the following previously restricted items:

* Contact information (eg: website URL, email address or phone number)

* Price and purchase info (eg: special offers or details of retailers)

* References to Facebook actions or features (eg: encouraging users to ‘like’ the page or ‘share’ posts – this includes inserting an arrow into your cover image that points to any of these features)

*┬áCalls to action (eg: “visit us today for 20% off”)

It’s certainly within a company’s interests to make the most of these lifted restrictions and alter their cover image according to seasonal promotions, or to add in pertinent info that will help keep users on their page and encourage sharing and interaction. Some marketing ideas for updating your cover photo include:

* Adding a voucher/checkout code for a temporary offer on your website

* Directing users to your Facebook shop interface, gallery, the ‘like’ button, competition or other relevant tab

* Asking a question and encouraging users to join in conversation on your Facebook wall

* Adding your website address, email or phone number for ease of contact

* Promoting seasonal offers

* Providing info about your company in text form to accompany your image

* Turning your cover image into a changeable gimmick – for example changing weekly or monthly to align with a particular theme, or providing users with a ‘fact of the day’ or similar…

It will be interesting to see the reaction to this new development from marketers and brands – how will you change your Facebook cover photo to take advantage of the new rules?



About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Facebook’s News Feed Updates Good News for Advertisers

Facebook has tweaked the look of news feeds so that its website version is more consistent with iOS and Android versions, boosting the visibility of posts and adverts within a user’s feed. The aim was to strip back the appearance of the news feed in order to make individual posts more ‘engaging’ though an apparently unrelated result of this de-cluttering is the increased prominence of adverts, though the project’s lead engineer, Chris Struhar, insists that ads were not the focus of the redesign.

Facebook overhauls news feed to give more space to music, games and ads

The changes aren’t as huge as when timelines were introduced and many users may not be overly concerned by the adaptations as the format will be familiar from the versions used on their smart phones and tablets. For example, a sidebar provides easy access to different elements of your profile, much like the navigation on mobile sites. The main noticeable change is the enlargement of posts and photos, giving each one a bolder appearance. BBC’s technology correspondent, Rory Cellan-Jones, compares it to print media layout: “You will see fewer stories on your screen at any one time, making Facebook seem more like a tabloid newspaper, rather than the broadsheet look of the past.”

In addition to this, users will be given greater control over the updates they receive, rather than relying on Facebook’s algorithm. You will be able to choose alternate news feeds, such as one that contain updates from all your friends instead of the ones selected by Facebook’s analysis of your previous interactions. Other options include a page exclusively dedicated to photo updates and a music-themed feed that contains information and updates from artists you follow, along with the music your friends are listening to on partner music sites like Spotify.

These changes also mean that adverts are more prominent than ever, the latest step forward in Facebook’s quickly evolving advertising platform. You may have recently noticed that promotional posts are appearing in your feed more frequently, including ads suggesting other Facebook pages to you based on links you’ve clicked on, other pages you already like, and those your friends have connected with. Your friends’ activities also pop up more often, for example: “Joe Bloggs liked this video/picture/status” – and the combination of these additions to your news feed begin to make it more difficult to distinguish between advertising and recommendations from people you trust. And it seems to work. Advertisers are spending more on placing content into news feeds than they are on standard sidebar ads, recognising the value of this innocuous interweaving of natural content and marketing.

Facebook’s tagline for the revamp is “Goodbye clutter!”┬áStruhar explains further: “One of the consistent themes we heard in feedback from people was that it felt cluttered and that there was lot happening on the page. We wanted to clean up the page, declutter it, make it simpler, more modern and easier for people to use. I often compare this to a 1960s television with wood panelling, knobs around it and a tiny postage stamp-sized screen – and what we’re trying to do is take that same TV and translate it into a 40in HD experience.”

From the perspective of a business Facebook page, the update could be especially beneficial, since it incorporates several elements that naturally promote a page’s posts when a user engages with your company. For example:

– A sponsored post will now take up approximately 1/3 of the screen in the news feed.

– A horizontal banner and your brand’s logo will be added to updates appearing in your followers’ news feeds, making them more noticeable.

– A more detailed location map has been added, which should encourage users to use the GPS facility and check-in at local businesses when they visit.

“We aren’t changing where adverts show up or what ads you see,” Struhar continued, “We’re just trying to take all the content that you do see and make that bigger and more immersive and more engaging.”

The new format will begin rolling out to all users within the next few months. Let us know what you think!


About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Two Thirds of Businesses Plan on Increasing Digital Technology Budgets for 2013

digital marketing Milton Keynes

Is your business taking advantage of digital marketing technology to boost sales and increase online visibility? According to a recent report on marketing budgets that looked at over 800 companies, mostly from the UK, 71% of businesses plan to increase spending on digital marketing technology during 2013. Just 3% went the opposite way and said that they would be decreasing their digital technology budgets this year.

The main areas for investment were in analytics and content management systems, social media management systems, email platforms and paid search advertising management. All these elements make up a solid core for a modern digital marketing strategy, and it’s exciting to see that businesses are acknowledging the importance of a coherent and professional approach to online marketing.

Web analytics, business analytics, and CRM systems are essential for the management and collating of data, including social media data, and help businesses to formulate new marketing strategies and adapt existing ones to optimise their success. Social media, email marketing and PPC are all valuable additions to digital marketing strategies and require professional management in order to perform beneficially. In view of this, over half of respondents said that they intended to take on new digital marketing staff, though data from other agencies suggest that this number is realistically more like 75%.

If your company is in need of a digital marketing boost this year, IKROH can help. We offer professional search marketing, social media management and a range of other marketing options to help your business boom online. Get in touch to discuss your needs and let us create a bespoke service just for you.

digital marketing Milton Keynes

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.