Pinterest have launched business pages for companies, as well as a separate area of the virtual pinboard site to help businesses to develop their social strategy.
Pinterest has quickly emerged as a forerunner in the social media world, with big brands and companies trying to utilise the addictive visual sharing site to drive traffic and sales. The new developments for businesses don’t actually make an enormous amount of difference to company pages at the moment, though there may well be further plans brewing in the next 12 months.
Businesses can now opt to switch their page to a business page, which allows them to link it with their website using HTML code, and add a “follow” button to website pages. Once verified, your website URL will be added to your Pinterest homepage. The website profile widget allows up to 30 pins to be displayed on your website which aims to help brands to increase their Pinterest followers via their site. You are able to choose which board these pins are sourced from, enabling you to target your web visitors more specifically.
For the future, we’re expecting the arrival of promoted pins or the ability to host competitions or promotions directly from the platform, much like Facebook’s recent ‘promoted posts’ option. Pinterest are also promising business features that “provide more powerful ways of reaching and understanding your audience on Pinterest”, which suggests that analytics might be on their way too, as well as potentially adding multiple page managers to a single business profile.
But for now, it’s more or less business as usual for the pinboard giant – so how can you use Pinterest to boost your company? Here are a few quick tips:
Pin relevant and appropriate content. Determine what kind of information and content your customers want, and see if you can tailor your boards to their interests, while keeping things relevant to your business. For example, if you sell kitchenware, you might want to provide your followers with pins of stylish kitchen designs and tasty recipes. Don’t just pin your own images and products and expect anyone to be interested…
Optimise your content. All your imagery should be properly optimised for SEO and social sharing, including image titles, alt titles and a relevant description. Add your website URL to your Pinterest account and make sure your boards are properly categorised and titled. Add a relevant image to your blog posts, preferably with easily readable text and labels that describe the post so that Pinterest users can quickly see what it’s about and share it appropriately.
Utilise cross-platform promotion. Use your other social profiles to link to your Pinterest boards and pins, or promote blog posts, products and competitions on Pinterest. Make sure you add ‘pinnable’ images to your website and blog so that you can easily add them to Pinterest.
Make your content shareable. Don’t pin every single post or image you have – decide which are likely to be most useful to your followers and most likely to be repinned and shared across the platform. Some of the most popular posts are DIY or how-tos, humorous posts/images and high quality design.
We’re interested to see what pin-related developments emerge during 2013, as it doesn’t look like Pinterests virtual pinboard is going away any time soon. If your business is visual-based and lends itself to social sharing, it’s absolutely worth getting on board and getting to grips with Pinterest’s addictive ways…