Facebook Trials Mobile Ads

Facebook is trialling a new mobile ad system by placing adverts on 3rd party apps and mobile websites based on users’ data and information. This ‘small test’ has been limited to US Android and Apple iOS devices for now, and seems to be a positive move for the social network and its shareholders, who have seen stocks rise by 23% in the last two weeks.

Facebook Mobile Ads

Mobile devices have been a priority for Zuckerberg for some time now, requiring an alternative to the right hand advertising column you can see on the full website version of the social network. These column ads have been a multi-billion dollar business for Facebook, along with the addition of Sponsored Stories, enabling businesses to maximise their visibility on the social platform and Facebook to monetise the user data they are able to access.

However, an excess of ads has been notably absent from Facebook mobile apps as of yet, and so the social giant has turned to placing ads off-site – for example on Zynga.com. Much like Google, Facebook is using anonymised user data to show relevant ads to mobile users on 3rd-party companies and apps. When you click on a banner or full-screen advert, you will then be directed to an app store or the advertiser’s mobile website – although Facebook have asserted that during the trial clicks will not be made traceable to specific Facebook accounts.

As the number of mobile Facebook users rises, shareholders have understandably become a little touchy on the subject of site revenue. A spokesman for the social network explains: “Growth in use of Facebook through our mobile products, where we do not currently display ads, as a substitute for use on personal computers may negatively affect our revenue and financial results.”

App developers have since been able to advertise products within members’ news feeds on mobile devices. But the difference between this and the new trials is that by placing adds off-site, Facebook is preventing mobile news feeds from being flooded with additional ads.

The trial has the potential to strike a balance between monetising the business and retaining a bearable user experience on mobile devices, without sacrificing screen space for advertisements. Or will it open a whole new can of privacy worms…? What are your thoughts on your user data being used in this way?

 

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

The Value of a Full Site Audit

There are many factors that make a website rank with a particular search engine. Unfortunately, they don’t provide detailed instructions on exactly what those factors are… Google, Bing & Yahoo are the three biggest search engines and Google is obviously the biggest by far with over 70% of the search market. Search engine optimisation works to increase a website’s ranking within the major search engines in a natural, ‘organic’ way. Whilst there are plenty of books, articles and blog posts available on “how to do SEO”, you are most likely to find the information is out of date even if it was published earlier this year! Google has made some considerable changes to its algorithm this year and many of the tips that worked in the past can now actually have a negative effect.

website audit

One of the first places to start with SEO is a site audit and a technical audit. These will ensure there’s nothing within your website that could be having a detrimental effect on your search ranking position, and make it clear which areas need to be improved or changed. For example: errors on your website will have an adverse effect on your rankings, as will repetitive content. Even the speed at which a website loads will have an effect on its ranking. Google is all about the user experience and a welcome part of the new algorithm is attention to page load speed – definitely one of the most frustrating things on the web! I don’t know about you but if a page is taking an age to load then it’s very tempting to just navigate away. Let’s face it, when we browse the internet, we’re used to instant gratification and we’re impatient – page load speed is a pretty fundamental aspect of a website and users now expect quick load times.

Web audits are the ideal way to find ways to tweak and improve your website’s functionality and usability which will in turn help to raise your search ranking. A full site audit can also be the perfect starting block for a website overhaul or to kick start a new SEO campaign.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Facebook Removes Fake Likes

fake facebook likes

As an agency we must receive at least ten emails a week asking us to buy Facebook likes and Twitter followers. The actual acquisition costs of these likes and followers tends to be fairly low – obviously so as to tempt hungry businesses… They are generally asking for a couple of hundred pounds which will buy you anything up to 5000 likes or follows. We can completely understand the temptation for a newly formed business to do this, as the first 100 likes or follows are often the hardest to achieve. However, if it smells like a scam, it looks like a scam and it sounds like a scam… it’s more than likely a scam. We would strongly advise any business tempted by these types of offers to stay well clear. Most of the accounts you will be provided with are either fake or hijacked accounts and is there really any value in having a fanbase that never actually buy or look at your service? The only advantage is the vanity and appearance of having thousands of likers or followers. 

Facebook remove fake likes

Facebook have now programmed automated tools to search for these fake likes and remove them. This will actually make Facebook a better place for businesses to promote their brands. We have seen substantial growth in business for the Facebook and Twitter campaigns that we manage by using natural techniques and fresh, informative content to bring followers to our clients’ accounts. Unfortunately the real way to grow the brand and the followers “likes” of the brand is traditional hard work – by engaging with your community and sharing interesting stories, content and images.

fake facebook likes

We think that if Facebook get this right it will help to limit the amount of spam on Facebook. Lets face it, nobody wants their news feed filled with rubbish!

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

Does PPC really offer a return on investment?

PPC campaign management

PPC campaign management

PPC campaign management takes skill – getting it right can almost be an art form! Watching budgets on a daily basis and tweaking campaigns get the best return is a constant battle, especially if your business is up against the mighty Amazon. Amazon spend millions of pounds on paid search activity. They are by far Google’s best customer and sell a diverse selection of products across many different markets.

The positive message from this is that if Amazon are making a good return on their investment then there is still room for other businesses to cash in too. One of the biggest reasons that companies turn to us to improve their PPC campaign is conversion. Lots of smaller companies understandably start their own campaign as, on face value at least, it looks relatively easy to set up. We have looked at many amateur campaigns that have not been optimised, and unfortunately these often end up wasting money on clicks due to higher costs or lower conversion rates.  PPC campaigns have a quality score which also helps decide the bid price of the click. The higher the quality score the lower the cost to click.  Quality scores are driven by several factors including relevance. It is vital that the page that you link to is relevant to the campaign – not only will this improve the quality score but it will also help improve conversions.

All PPC agencies will measure a campaign’s success by looking at its conversions. If you are using an e-commerce site then conversion tracking is relatively simple by looking at how many products are sold. If it is more of a services-led site then most agencies tend to use an action such as clicking on a contact page or sending an enquiry as a conversion. At IKROH we prefer to work with our clients to establish a true conversion which is obviously a sale. Only when your customer has parted with their hard-earned cash to purchase your product or service can we count it as a true conversion. We work closely together with our clients to establish exactly what works and what doesn’t to get the best value for money.

Please note that we also offer a fantastic PPC campaign management service for smaller businesses. We will set up your campaign for only £195, and then continue to run it for only £99 per month. There are no long contracts in place, simply just one month’s notice is all we need if you wish to stop the campaign. This fantastic offer is available for monthly budgets up to £350.

About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.