Microsoft has just unveiled its new-look logo – a streamlined corporate re-branding reminiscent of its most popular products with a multicoloured four-pane ‘window’ next to a simple font. What do you think?
As a rebranding attempt, we think it’s fairly safe but manages to incorporate familiarity with some clean updating. It’s also the first Microsoft logo to include a symbol as well as the company name – an attempt, maybe, to bring together old and new Microsoft products under one coherent, recognisable image to solidify the launch of Windows 8, the Windows Phone, the Surface Tablet and further development of the Xbox 360.
General manager of Microsoft’s brand strategy, Jeff Hansen explains: “It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.”
After all, Apple has its apple, Google has its doodle, and now Microsoft has its window. It’ll be interesting to see whether the company sticks staunchly to its new brand like Apple or play with different incarnations like Google. Microsoft has traditionally been the awkward, bookish, middle child between Apple’s uber-cool hipster and Google’s cheeky little scamp – will the roll out of a tablet, a super smartphone and a totally new version of Windows mean a complete change for Microsoft’s image? I suppose we’ll see…