A Tribute to Steve Jobs

Steve Jobs

Steve Jobs


Steve Jobs, founder and former CEO of Apple has died after a 7 year battle with cancer, at the age of 56. Across the world, tributes are pouring in – personal stories to technological advances to a message from President Obama. Apple’s journey from 1976 to the present day has changed the face of computers, mobile communication, music, advertising and television – in no small part to Jobs’ dedicated and passionate role in the company. Jobs – and Apple – have helped define the last four decades of technology. He will be missed.

Apple CEO, Tim Cook, sent the following email to staff this morning:


I have some very sad news to share with all of you. Steve passed away earlier today.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.

We are planning a celebration of Steve’s extraordinary life for Apple employees that will take place soon. If you would like to share your thoughts, memories and condolences in the interim, you can simply email rememberingsteve@apple.com.

No words can adequately express our sadness at Steve’s death or our gratitude for the opportunity to work with him. We will honor his memory by dedicating ourselves to continuing the work he loved so much.

Mourners have caused Twitter to reach overcapacity due to the sheer volume of tweets dedicated to Jobs. Fans are leaving flowers, messages and tributes outside Jobs’ house and Apple stores across the US.

Celebrities and industry professionals are also adding their own dedications to the Apple founder:

Steven Spielburg: “Steve Jobs was the greatest inventor since Thomas Edison. He put the world at our fingertips.”

Lance Ulanoff (chief editor of Mashable): “Say what you will about the dynamic maverick who built and rebuilt Apple over the course of four decades, but Steve Jobs was a visionary. A maker of things. A doer who intimately understood the excitement of a new product. How the interchange of 1s and 0s could produce a sublime piece of software. Steve Jobs got all this. We admired him for it. Some loved him for it. None of us will forget him for it.”

Barack Obama: “Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.

He transformed our lives, redefined entire industries, and achieved one of the rarest feats in human history: he changed the way each of us sees the world.

The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented.”

John Biggs (TechCrunch): “Steve Jobs is important to us because the gifts he gave mankind are innumerable. He gave us the gifts of elegance, of clarity, of drive. He gave us computers that spawned industries, phones that paid millions of salaries. He made it so I can Facetime from the road with my children before they go to bed and not have to worry about connection issues, downloads, fiddling. The stuff he made just works.”

And in Steve’s own words:  “Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful … that’s what matters to me.” – Wall Street Journal 1993

For live updates on tributes for Jobs, visit the Telegraph.


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Predicting Success With Social Media

Social media is being used to track and predict the success of movies before they open at the box office. Using commentary on Twitter, Facebook and blogs, it’s possible to analyse the opinions, sentiment and frequency of conversation surrounding up and coming films and provide a more accurate prediction than previous methods.

A recent surprising success was The Lion King – re-released in 3D, which exceeded expectations in its opening weeks, despite competing against other big names such as Moneyball, starring Brad Pitt. The popular 17 year old animated movie, and its 3D aspect created buzz, and was (correctly) identified as the biggest film of its release week before it even opened in theatres.

Of course, this can be applied to any sort of product launch or release, although it relies on identifying your audience, separating sarcasm from genuine sentiment and the influence and power a few particular social commentators may have. In the film world, niche movies may create an enormous amount of buzz from a very small, but vocal audience. Without assessing elements other than pure quantity of comments, it might be assumed that such a niche film would turn out to be a surprise blockbuster, but this shows the importance of weighing up the statistics, since the general (but passionate) audience is likely to be small and potentially insignificant in the scheme of things.

So analyse with caution, and a good dose of common sense! If you really know your audience, know your product and are tracking and following current trends, then you can make solid general predictions on the potential performance of a new product or launch. And it shouldn’t just be a spectator sport, either – get involved, start creating your own buzz, get people talking and interested and intrigued. Natural word of mouth is fantastic, but sometimes it needs a little nudge…

And always take the time to go over your statistics and analytics after the event, to see whether your predictions were accurate, where surprises arose and what you can change in the future to ensure even greater success.


About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.