What is SEO?

Search Engine Optimisation, or SEO, is a process put into place to help a website to gain visibility within search engines, directing more traffic to the site by allowing it to rank highly in search results.

Users rarely venture past the first three pages of results when searching for information, products or services – beyond page ten, you are as good as invisible. SEO helps a website to appear higher within results, based on specific, targeted keywords and phrases relating to the site’s content.

There are various different techniques that can be employed to ensure higher search ranking results for your website, which will produce better brand awareness, visibility and most importantly, sales. SEO is made up of a combination of aspects that effect the way a website is seen by search engines like Google, which then decide where the pages should be ranked when a user searches for relevant words and phrases.

SEO can help with design, content and usability, making your website more appealing to customers as well as search engines. By boosting the ranking of your site, and getting it on the first result page (SERP) of a query, customers are more likely to click through to your site.

At Ikroh, we only ever use organic, ethical Search Engine Optimisation methods which produce high ranking listings, tailored to each client we work with. We are a down-to-earth, friendly company, and we are passionate about what we do. Our aim is to provide long-lasting, effective results for our customers, and support every step of the way, no matter how large or small your company or budget.


About Ikroh SEO tm

Ikroh has over 35 years of experience in the industry.

One Reply to “What is SEO?”

  1. I would agree, the reasons for ranking are more important to me as well. They sound nice but don’t necessarily convert traffic. This is a solid post for beginners to SEO like myself. Thanks!

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